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Huddled Group
(LSE:HUD)
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Rating:45Neutral
Price Target:
0.51 p
▲(28.00% Upside)
Action:Reiterated
Date:09/16/26
The score is primarily held back by weak financial performance—persistent operating losses and sustained negative operating/free cash flow with deterioration in 2025, alongside declining equity/assets. Technicals are neutral-to-slightly improved in the short term (above 20/50DMA with positive MACD) but remain pressured by the longer-term downtrend (below 100/200DMA). Valuation signals are constrained because the company is loss-making (negative P/E) and dividend yield is unavailable.
Positive Factors
Revenue Growth
Material revenue growth indicates the business is expanding its sales base and gaining operating scale. If this trajectory continues, greater volume could improve fixed-cost absorption and create a foundation for stronger profitability, even though margins remain weak today.
Negative Factors
Persistent Operating Losses
Persistent operating losses show that revenue growth has not yet translated into a profitable core business. Thin gross profit leaves limited room to absorb overhead and other costs, making sustainable earnings dependent on meaningful margin improvement or further scale.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue Growth
Material revenue growth indicates the business is expanding its sales base and gaining operating scale. If this trajectory continues, greater volume could improve fixed-cost absorption and create a foundation for stronger profitability, even though margins remain weak today.
Read all positive factors
Huddled Group (HUD) vs. iShares MSCI United Kingdom ETF (EWC)
Market Cap
£4.26M
Dividend YieldN/A
Average Volume (3M)7.59M
Price to Earnings (P/E)―
Beta (1Y)0.38
Revenue Growth31.13%
EPS Growth1.67%
CountryUK
Employees94
SectorCommunication Services
Sector Strength97
IndustrySpecialty Retail
Share Statistics
EPS (TTM)-0.02
Shares Outstanding811,305,700
10 Day Avg. Volume16,107,765
30 Day Avg. Volume7,594,520
Financial Highlights & Ratios
PEG Ratio0.67
Price to Book (P/B)1.83
Price to Sales (P/S)0.37
P/FCF Ratio-2.15
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)>-0.01
Revenue Forecast (FY)£30.60M
Huddled Group Business Overview & Revenue Model
Company Description
Huddled Group Plc is a UK-based e-commerce retail group specialising in surplus goods. It operates a portfolio of brands including Discount Dragon (groceries), Nutricircle (wellness products), and Boop Beauty (cosmetics). The company was formerly ...
Huddled Group Financial Statement Overview
Summary
Income Statement
24
Negative
Balance Sheet
52
Neutral
Cash Flow
18
Very Negative
| Breakdown | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 18.65M | 14.22M | 2.42M | 796.00K | 2.53M |
| Gross Profit | 144.00K | 118.00K | -45.00K | -238.00K | 95.00K |
| EBITDA | -2.63M | -3.53M | -1.80M | -1.75M | -1.77M |
| Net Income | -4.18M | -3.85M | 12.98M | -661.00K | -2.00M |
Balance Sheet | |||||
| Total Assets | 6.22M | 8.68M | 11.05M | 7.49M | 7.56M |
| Cash, Cash Equivalents and Short-Term Investments | 243.00K | 1.64M | 4.27M | 51.00K | 1.10M |
| Total Debt | 711.00K | 63.00K | 28.00K | 73.00K | 460.00K |
| Total Liabilities | 2.42M | 2.20M | 748.00K | 2.16M | 1.84M |
| Stockholders Equity | 3.81M | 6.49M | 10.30M | 5.32M | 5.72M |
Cash Flow | |||||
| Free Cash Flow | -3.23M | -3.67M | -3.64M | -739.00K | -609.00K |
| Operating Cash Flow | -3.03M | -3.23M | -3.20M | 1.57M | 220.00K |
| Investing Cash Flow | -442.00K | 510.00K | 19.07M | -2.28M | -788.00K |
| Financing Cash Flow | 2.07M | 89.00K | -11.93M | -55.00K | 3.00K |
Huddled Group Technical Analysis
Negative
0.40
Price Trends
0.43
Positive
0.56
Negative
1.12
Negative
Market Momentum
0.05
Positive
50.70
Neutral
24.22
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:HUD, the sentiment is Negative. The current price of 0.4 is below the 20-day moving average (MA) of 0.52, below the 50-day MA of 0.43, and below the 200-day MA of 1.12, indicating a neutral trend. The MACD of 0.05 indicates Positive momentum. The RSI at 50.70 is Neutral, neither overbought nor oversold. The STOCH value of 24.22 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:HUD.
Huddled Group Peers Comparison
UnderperformOutperform
Sector (60)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
73 Outperform | £10.12M | 8.43 | 8.91% | 1.29% | -0.92% | ― | |
70 Outperform | £84.85M | 23.02 | 5.37% | 2.99% | 3.00% | -23.99% | |
67 Neutral | £94.22M | 22.95 | 8.42% | 0.54% | 107.94% | 120.65% | |
60 Neutral | $48.67B | 4.58 | -11.27% | 4.14% | 2.83% | -41.78% | |
56 Neutral | £6.19M | -40.38 | -1.99% | ― | 7.27% | -100.00% | |
45 Neutral | £4.26M | -0.44 | -100.32% | ― | 31.13% | 1.67% | |
44 Neutral | £16.87M | -5.53 | -114.84% | ― | 28.33% | 34.53% |
* Communication Services Sector Average
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Huddled Group Corporate Events
Business Operations and StrategyProduct-Related Announcements
Huddled Group Strikes TikTok Joint Venture to Scale Peeko Live Commerce
Positive
Aug 24, 2026
Huddled Group has formed a 50:50 joint venture with TikTok agency Cipher to run Peeko-branded live commerce channels on TikTok Live and TikTok Auctions, with Cipher providing presenters and studios while Huddled supplies stock and fulfilment. The ...
Business Operations and StrategyProduct-Related Announcements
Huddled Group launches live-commerce software and forms Peeko joint venture on Whatnot
Positive
Aug 18, 2026
Huddled Group has launched proprietary live-commerce software designed to coordinate stock, orders and fulfilment for multiple sellers and platforms through a centralised inventory and logistics hub. The system allows presenters to concentrate on ...
Business Operations and StrategyExecutive/Board Changes
Huddled Group launches sizable share option scheme tied to share price performance
Positive
Jul 23, 2026
Huddled Group has introduced a new share option scheme covering directors and all eligible employees, issuing options over 85.5 million new ordinary shares at an exercise price of 0.4 pence. The options, which vest after 12 months and once the sha...
Business Operations and StrategyPrivate Placements and FinancingShareholder Meetings
Huddled Group Wins Shareholder Backing for Capital Raise to Fund E‑Commerce Growth
Positive
Jul 22, 2026
Huddled Group has secured shareholder approval at its general meeting to issue 290,971,715 new ordinary shares, completing a previously announced subscription and strengthening its capital base for the next phase of growth. The enlarged share capi...
Business Operations and StrategyPrivate Placements and FinancingShareholder Meetings
Huddled Group Calls General Meeting to Approve £1.51m Fundraising Share Issue
Positive
Jul 6, 2026
Huddled Group plc, traded on AIM as HUD, is a circular economy e-commerce company that focuses on sustainable online retail and value-led consumer offerings. The Group positions itself within the growing circular commerce space, supported by capit...
Business Operations and StrategyPrivate Placements and FinancingShareholder Meetings
Huddled Group Upsizes Oversubscribed Retail Offer as Fundraising Hits £1.51m
Positive
Jul 2, 2026
Huddled Group plc, traded on AIM as HUD, is a circular economy e‑commerce business that focuses on sustainable online retail and engages a mix of institutional and private investors to fund its expansion. Operating within the London Stock Ex...
Business Operations and StrategyPrivate Placements and FinancingShareholder Meetings
Huddled Group Wins AGM Backing as New Share Issue Expands Capital Base
Positive
Jun 30, 2026
Huddled Group plc reported that shareholders approved all resolutions at its annual general meeting, underscoring strong investor support for the circular economy e-commerce group’s strategy. The near-unanimous backing provides governance cl...
Business Operations and StrategyPrivate Placements and FinancingShareholder Meetings
Huddled Group Launches Discounted Retail Share Offer Via RetailBook
Positive
Jun 30, 2026
Huddled Group plc has launched a conditional retail offer of new ordinary shares via RetailBook at 0.4 pence per share, a 53% discount to its 29 June closing mid-price, alongside a separate institutional subscription. The retail tranche is capped ...
Business Operations and StrategyPrivate Placements and Financing
Huddled Group raises £1.24m to drive surplus-goods growth and path to profitability
Positive
Jun 30, 2026
Huddled Group plc has secured firm commitments of £1.244 million via a subscription of 311 million new shares at 0.4 pence each, alongside a planned retail offer of up to £100,000 on identical terms for existing shareholders. Executive c...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.