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Huddled Group
(LSE:HUD)
Select Model
Select Model
Rating:50Neutral
Price Target:
0.73 p
▲(81.25% Upside)
Action:Reiterated
Date:10/07/26
The score is held back primarily by weak financial performance—persistent operating losses and consistently negative operating/free cash flow despite strong revenue growth. Technicals are a partial offset with improving near-term momentum (price above shorter moving averages and positive MACD), while valuation remains constrained by loss-making status (negative P/E) and no dividend data.
Positive Factors
Revenue Scaling
The material increase in revenue shows that Huddled Group has expanded its commercial activity and customer reach. Although profitability has not yet followed, a larger revenue base can provide greater operating scale and a foundation for improving earnings if margins strengthen.
Negative Factors
Persistent Operating Losses
Persistent operating losses indicate that the current business model is not yet converting revenue into sustainable operating profit. Thin gross profit leaves limited protection against costs, making future earnings dependent on substantial margin improvement rather than revenue growth alone.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue Scaling
The material increase in revenue shows that Huddled Group has expanded its commercial activity and customer reach. Although profitability has not yet followed, a larger revenue base can provide greater operating scale and a foundation for improving earnings if margins strengthen.
Read all positive factors
Huddled Group (HUD) vs. iShares MSCI United Kingdom ETF (EWC)
Market Cap
£5.88M
Dividend YieldN/A
Average Volume (3M)10.88M
Price to Earnings (P/E)―
Beta (1Y)0.18
Revenue Growth-11.54%
EPS Growth-16.67%
CountryUK
Employees94
SectorConsumer Cyclical
Sector Strength84
IndustrySpecialty Retail
Share Statistics
EPS (TTM)-0.01
Shares Outstanding811,305,700
10 Day Avg. Volume7,656,293
30 Day Avg. Volume10,879,981
Financial Highlights & Ratios
PEG Ratio0.67
Price to Book (P/B)1.83
Price to Sales (P/S)0.37
P/FCF Ratio-2.15
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)>-0.01
Revenue Forecast (FY)£30.60M
Huddled Group Business Overview & Revenue Model
Company Description
Huddled Group Plc is a UK-based e-commerce retail group specialising in surplus goods. It operates a portfolio of brands including Discount Dragon (groceries), Nutricircle (wellness products), and Boop Beauty (cosmetics). The company was formerly ...
Huddled Group Financial Statement Overview
Summary
Income Statement
24
Negative
Balance Sheet
52
Neutral
Cash Flow
18
Very Negative
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 16.30M | 18.65M | 14.22M | 2.42M | 796.00K | 2.53M |
| Gross Profit | 443.00K | 144.00K | 118.00K | -45.00K | -238.00K | 95.00K |
| EBITDA | -2.40M | -2.63M | -3.53M | -2.01M | -280.00K | 347.00K |
| Net Income | -6.01M | -4.18M | -3.85M | 12.98M | -661.00K | -2.00M |
Balance Sheet | ||||||
| Total Assets | 4.33M | 6.22M | 8.68M | 11.05M | 7.49M | 7.56M |
| Cash, Cash Equivalents and Short-Term Investments | 36.00K | 243.00K | 1.64M | 4.27M | 51.00K | 1.10M |
| Total Debt | 1.12M | 711.00K | 63.00K | 28.00K | 73.00K | 460.00K |
| Total Liabilities | 3.23M | 2.42M | 2.20M | 748.00K | 2.16M | 1.84M |
| Stockholders Equity | 1.10M | 3.81M | 6.49M | 10.30M | 5.32M | 5.72M |
Cash Flow | ||||||
| Free Cash Flow | -3.30M | -3.23M | -3.67M | -3.64M | -739.00K | -609.00K |
| Operating Cash Flow | -3.25M | -3.03M | -3.23M | -3.20M | 1.57M | 220.00K |
| Investing Cash Flow | -206.00K | -442.00K | 510.00K | 19.07M | -2.28M | -788.00K |
| Financing Cash Flow | 2.94M | 2.07M | 89.00K | -11.93M | -55.00K | 3.00K |
Huddled Group Technical Analysis
Positive
0.40
Price Trends
0.48
Positive
0.51
Positive
1.02
Negative
Market Momentum
0.05
Negative
70.82
Negative
76.67
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:HUD, the sentiment is Positive. The current price of 0.4 is below the 20-day moving average (MA) of 0.56, below the 50-day MA of 0.48, and below the 200-day MA of 1.02, indicating a neutral trend. The MACD of 0.05 indicates Negative momentum. The RSI at 70.82 is Negative, neither overbought nor oversold. The STOCH value of 76.67 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:HUD.
Huddled Group Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
73 Outperform | £10.12M | 8.43 | 8.91% | 1.29% | -0.92% | ― | |
70 Outperform | £79.42M | 20.10 | 5.37% | 3.42% | 3.00% | -23.99% | |
67 Neutral | £87.82M | 21.53 | 8.42% | 0.58% | 107.94% | 120.65% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
56 Neutral | £5.66M | -5.56 | -13.57% | ― | -1.33% | -276.19% | |
50 Neutral | £5.88M | -0.53 | -245.25% | ― | -11.54% | -16.67% | |
41 Neutral | £15.08M | -2.52 | -996.83% | ― | -22.76% | -245.18% |
* Consumer Cyclical Sector Average
GB:HUD
Huddled Group
0.78
-1.53
-66.30%
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Huddled Group Corporate Events
Business Operations and StrategyFinancial DisclosuresPrivate Placements and Financing
Huddled Group pivots to live commerce as margins and new tech reshape its model
Positive
Sep 28, 2026
Huddled Group has executed a strategic pivot from traditional static e‑commerce to a live commerce-led model, underpinned by its Peeko brand and proprietary “Powered by Peeko” software that integrates major live platforms with it...
Business Operations and StrategyFinancial Disclosures
Huddled Group launches live commerce push as weekly sales hit £100,000
Positive
Sep 18, 2026
Huddled Group has launched a live commerce operation that blends presenter-led shopping, real-time auctions and automated fulfilment, building on its surplus stock e-commerce model. The initiative integrates platforms such as Whatnot and TikTok wi...
Business Operations and StrategyProduct-Related Announcements
Huddled Group Strikes TikTok Joint Venture to Scale Peeko Live Commerce
Positive
Aug 24, 2026
Huddled Group has formed a 50:50 joint venture with TikTok agency Cipher to run Peeko-branded live commerce channels on TikTok Live and TikTok Auctions, with Cipher providing presenters and studios while Huddled supplies stock and fulfilment. The ...
Business Operations and StrategyProduct-Related Announcements
Huddled Group launches live-commerce software and forms Peeko joint venture on Whatnot
Positive
Aug 18, 2026
Huddled Group has launched proprietary live-commerce software designed to coordinate stock, orders and fulfilment for multiple sellers and platforms through a centralised inventory and logistics hub. The system allows presenters to concentrate on ...
Business Operations and StrategyExecutive/Board Changes
Huddled Group launches sizable share option scheme tied to share price performance
Positive
Jul 23, 2026
Huddled Group has introduced a new share option scheme covering directors and all eligible employees, issuing options over 85.5 million new ordinary shares at an exercise price of 0.4 pence. The options, which vest after 12 months and once the sha...
Business Operations and StrategyPrivate Placements and FinancingShareholder Meetings
Huddled Group Wins Shareholder Backing for Capital Raise to Fund E‑Commerce Growth
Positive
Jul 22, 2026
Huddled Group has secured shareholder approval at its general meeting to issue 290,971,715 new ordinary shares, completing a previously announced subscription and strengthening its capital base for the next phase of growth. The enlarged share capi...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.