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Games Workshop (GAW) AI Stock Analysis

GB:GAW

Games Workshop

(LSE:GAW)

Select Model
Rating:71Outperform
Price Target:GBX 17,824.00â–²(11.75% Upside)
Action:reiterated
Date:10/29/26

The score is driven primarily by outstanding financial performance (high and resilient profitability, low leverage, and strong operating cash generation), tempered by weakening momentum signals (price below major moving averages with negative MACD and low RSI/Stoch) and a valuation that remains somewhat demanding despite a supportive ~3.1% dividend yield.

Positive Factors
High profitabilityExceptional and consistently high margins show that Games Workshop converts its distinctive intellectual property and product portfolio into substantial operating and net profits. This profitability provides durable funding for product development, retail operations, distribution, and shareholder returns across the next several quarters.
Negative Factors
Revenue growth slowdownThe sharp deceleration in revenue growth suggests that Games Workshop may be entering a more mature phase or facing a tougher demand environment. Slower top-line expansion can reduce operating leverage, constrain future earnings growth, and make continued performance more dependent on launches and execution.

Games Workshop (GAW) vs. iShares MSCI United Kingdom ETF (EWC)

-10%0%10%20%30%40%GB:GAW+0.26%EWC+23.59%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
Market Cap
GBP 5.21B
Dividend Yield
3.16%
Average Volume (3M)
93.84K
Price to Earnings (P/E)
25.3
Beta (1Y)
0.79
Revenue Growth
6.83%
EPS Growth
4.89%
Country
UK
Employees
3,321
Sector
Consumer Cyclical
Sector Strength
61
Industry
Leisure

Games Workshop Business Overview & Revenue Model

Company Description

Games Workshop Group PLC, established in Nottingham, UK in 1991, operates as a multinational company specializing in the creation, production, and worldwide distribution of miniature wargames and figures. Its operations are divided into two main segm...

How the Company Makes Money

Games Workshop primarily makes money by monetizing its Warhammer intellectual property through the sale of physical hobby products and, to a smaller extent, licensing and digital content. The core revenue model is product-driven: (1) Miniatures and h...

Games Workshop Financial Statement Overview

Summary

Very strong multi-year profitability and solid balance-sheet conservatism support a high score: revenue expanded materially from 2021–2026 with exceptional margins, low leverage (debt-to-equity ~0.16–0.24), and strong operating cash flow growth. The key risk tempering the score is the sharp slowdown in revenue growth in 2026 (~1.5%) alongside softer/volatile free cash flow growth.

Income Statement

92Very Positive

Balance Sheet

88Very Positive

Cash Flow

84Very Positive
Financial statement breakdown
BreakdownTTMMay 2026May 2025May 2024May 2023May 2022
Income Statement
Total Revenue659.70M659.70M617.50M525.70M470.80M414.80M
Gross Profit478.40M478.40M445.00M374.50M319.80M282.70M
EBITDA322.70M324.00M308.10M243.30M211.00M192.90M
Net Income206.00M206.00M196.10M151.10M134.70M128.40M
Balance Sheet
Total Assets466.60M466.60M383.00M351.30M326.80M321.10M
Cash, Cash Equivalents and Short-Term Investments182.90M182.90M132.60M107.60M90.20M71.40M
Total Debt56.00M56.00M45.20M47.20M49.90M48.90M
Total Liabilities131.30M131.30M102.20M99.90M91.70M86.40M
Stockholders Equity335.30M335.30M280.80M251.40M235.10M234.70M
Cash Flow
Free Cash Flow237.00M218.30M206.50M163.60M165.60M89.40M
Operating Cash Flow269.00M267.70M247.40M196.20M193.90M121.70M
Investing Cash Flow-49.40M-46.90M-38.00M-30.10M-28.30M-32.30M
Financing Cash Flow-170.60M-170.60M-183.30M-148.50M-146.60M-103.60M

Games Workshop Technical Analysis

Technical Analysis SentimentNegative
Last Price15950.00

Price Trends

50DMA17284.18Negative
100DMA18541.53Negative
200DMA18253.01Negative

Market Momentum

MACD-381.52Positive
RSI33.07Neutral
STOCH16.35Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:GAW, the sentiment is Negative. The current price of 15950.00 is below the 20-day moving average (MA) of 16448.68, below the 50-day MA of 17284.18, and below the 200-day MA of 18253.01, indicating a bearish trend. The MACD of -381.52 indicates Positive momentum. The RSI at 33.07 is Neutral, neither overbought nor oversold. The STOCH value of 16.35 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:GAW.

Games Workshop Peers Comparison

Overall Rating

UnderperformOutperform
Sector (61)

Financial Indicators

GB:GAW against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
GB:GAWGB:GAW71OutperformGBP 5.21B25.3162.95%3.16%6.83%4.89%
GB:CURYGB:CURY71OutperformGBP 1.46B9.287.10%2.09%6.29%55.06%
GB:CCTGB:CCT64NeutralGBP 52.67M-33.89-5.25%2.30%-19.44%-132.34%
Sector *61Neutral$18.38B12.79-2.54%3.03%1.52%-15.83%
GB:WRKSGB:WRKS56NeutralGBP 61.12M52.589.46%―-6.13%-82.79%
GB:GFINGB:GFIN50NeutralGBP 4.18M-4.95-200.26%―-39.71%33.33%
GB:SMWHGB:SMWH42NeutralGBP 642.36M-4.19-90.46%4.05%-30.52%-2064.92%

* Consumer Cyclical Sector Average

Performance Comparison

-50%0%50%100%GB:GAWGB:CCTGB:GFINGB:SMWHGB:CURYGB:WRKSDec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
GB:GAW and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
GB:GAWGames Workshop15770.00-46.08-0.29%
GB:CCTCharacter Group plc305.0032.2411.82%
GB:GFINGfinity plc0.05-0.02-24.62%
GB:SMWHWH Smith427.20-222.05-34.20%
GB:CURYCurrys Plc143.8014.5611.27%
GB:WRKSTheWorks.co.uk plc97.8053.80122.27%

Games Workshop Corporate Events

Regulatory Filings and Compliance

Games Workshop Chair Mark Lam Adds to Shareholding with Small Purchase

Positive
Oct 21, 2026

Games Workshop Group PLC has disclosed that its chair and non‑executive director, Mark Lam, purchased 120 ordinary shares in the company on 21 October 2026 at £168.91 per share on the London Stock Exchange’s main market. Following th...

Regulatory Filings and Compliance

Games Workshop Director Kheraj Buys Shares in the Company

Positive
Oct 16, 2026

Games Workshop reported that non-executive director Nilufer Kheraj acquired 143 ordinary shares in the company on 15 October 2026 at a price of £171.10 per share. The purchase was executed on the London Stock Exchange’s Main Market and con...

Regulatory Filings and Compliance

Games Workshop Confirms Share Capital and Voting Rights

Neutral
Oct 1, 2026

Games Workshop has confirmed that, as of 1 October 2026, it has 33,045,370 issued ordinary shares of 5 pence each admitted to trading, with every share carrying one vote at general meetings. The company holds no shares in treasury, meaning the entire...

Business Operations and Strategy

Games Workshop Admits Additional Shares to London Market Under Employee Scheme

Neutral
Oct 1, 2026

Games Workshop Group PLC has admitted a small tranche of 529 additional ordinary shares of 5 pence each to trading on the Main Market of the London Stock Exchange. These new shares, fully fungible with existing stock, bring the total number of securi...

Business Operations and StrategyDelistings and Listing ChangesRegulatory Filings and Compliance

Games Workshop Expands Block Admission for Employee Sharesave Plan

Positive
Sep 25, 2026

Games Workshop Group PLC has applied for the admission of 15,000 new ordinary shares of 5p each to trading on the Main Market of the London Stock Exchange. The new shares will rank pari passu with existing stock, reinforcing the liquidity and fungibi...

Business Operations and StrategyExecutive/Board ChangesStock BuybackShareholder Meetings

Games Workshop Shareholders Back All Resolutions at 2026 AGM

Positive
Sep 16, 2026

Games Workshop Group PLC reported that all resolutions proposed at its 2026 annual general meeting were duly passed, with around 72% of the issued share capital voted. Shareholders approved the annual accounts, re-elected the existing directors and e...

Business Operations and StrategyDividendsFinancial Disclosures

Games Workshop Lifts 2026/27 Dividend as Trading Meets Expectations

Positive
Sep 16, 2026

Games Workshop, the maker of Warhammer, reported that trading up to 30 August 2026 is in line with the Board’s expectations for the current financial year, suggesting stable operational performance. The update indicates no negative surprises in...

Regulatory Filings and Compliance

Games Workshop Confirms Total Voting Rights and Share Capital Structure

Neutral
Sep 2, 2026

Games Workshop Group PLC has confirmed that, as of 2 September 2026, it has 33,045,190 issued ordinary shares of 5 pence each admitted to trading, with each share carrying one vote at general meetings and no shares held in treasury. This clarificatio...

Other

Games Workshop Directors Boost Shareholdings Through Bonus Plan

Positive
Aug 4, 2026

Games Workshop has disclosed a series of director share purchases made in line with its Annual Bonus Award scheme, signalling further alignment between senior management and shareholders. Chief executive Kevin Rountree acquired 2,034 shares on 3 Augu...

Regulatory Filings and Compliance

Games Workshop Confirms Total Voting Rights and Share Capital in Issue

Neutral
Aug 3, 2026

Games Workshop Group PLC has confirmed that it currently has 33,044,841 issued ordinary shares of 5 pence each admitted to trading, with each share carrying one vote at general meetings. The company also stated that it does not hold any ordinary shar...

Executive/Board Changes

Games Workshop Discloses New External Directorship for Board Member

Neutral
Aug 3, 2026

Games Workshop has disclosed that independent non-executive director Randal Casson has taken on an additional board role as an independent non-executive director at Future PLC, a media company listed on the London Stock Exchange’s Main Market....

Business Operations and StrategyDelistings and Listing Changes

Games Workshop Adds Employee Scheme Shares to London Listing

Neutral
Jul 31, 2026

Games Workshop has admitted a further 200 ordinary shares of 5p each to trading on the Main Market of the London Stock Exchange, bringing the total number of shares in issue to 33,044,841 as of 31 July 2026. The newly admitted shares are fully fungib...

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Oct 29, 2026