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Future plc (FUTR) AI Stock Analysis

GB:FUTR

Future plc

(LSE:FUTR)

Select Model
Rating:62Neutral
Price Target:GBX 310.00â–²(8.85% Upside)
Action:reiterated
Date:09/13/26

The score is held back primarily by weakening financial performance (declining revenue, pressured margins, and lower free cash flow) and a technically weak chart (below major moving averages with negative MACD). These are partially offset by attractive valuation (low P/E) and a high dividend yield.

Positive Factors
Lower leverage and solid equity positionReduced leverage strengthens Future’s financial resilience and preserves flexibility for investment, dividends, or managing weaker trading conditions. A healthy equity position also provides a more stable foundation as the company works through profitability and revenue pressures.
Negative Factors
Revenue contractionDeclining revenue signals weaker demand or monetisation across Future’s portfolio and reduces the operating leverage available to the business. If the contraction persists, it could limit investment in content and digital products while making future profit recovery more difficult.

Future plc (FUTR) vs. iShares MSCI United Kingdom ETF (EWC)

-60%-40%-20%0%20%40%GB:FUTR-51.33%EWC+21.27%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
Market Cap
GBP 249.47M
Dividend Yield
5.97%
Average Volume (3M)
415.58K
Price to Earnings (P/E)
7.9
Beta (1Y)
0.39
Revenue Growth
-8.41%
EPS Growth
-51.11%
Country
UK
Employees
2,991
Sector
Communication Services
Sector Strength
60
Industry
Publishing

Future plc Business Overview & Revenue Model

Company Description

Future plc, along with its associated companies, specializes in creating and disseminating content across a wide array of interests, including technology, gaming, television, entertainment, women's lifestyle, real-life topics, music, creative arts, p...

How the Company Makes Money

Future primarily makes money through a mix of digital advertising, ecommerce/affiliate revenue, and subscriptions. 1) Digital advertising: Future sells advertising across its network of websites and digital publications. Revenue is generated via disp...

Future plc Earnings Call Summary

Earnings Call Date:Dec 03, 2025(Q4-2025)|% Change Since:-50.89%|Next Earnings Date:Dec 02, 2026
Earnings Call SentimentNeutral

The earnings call presented a balanced view with stable financial performance despite revenue declines, strong cash generation, and strategic initiatives showing promise. However, challenges remain in audience engagement and specific market segments.

Positive Updates

Stable Financial Performance Amid Challenges
Revenue at GBP 739 million, down 6% year-on-year, with organic performance down 3%. Adjusted operating profit at GBP 205 million with a margin of 28%, flat year-on-year, demonstrating cost discipline.

Negative Updates

Decline in Audience Sessions
Audience sessions down 10% year-on-year, affecting programmatic revenues, though partially offset by direct advertising growth.

Company Guidance

During the call, the company provided guidance for the fiscal year 2025, emphasizing several key metrics and strategic initiatives aimed at driving growth and maintaining financial stability. Revenue was reported at GBP 739 million, reflecting a 6% decrease year-on-year, with an organic performance decline of 3%. The adjusted operating profit stood at GBP 205 million, maintaining a margin of 28%, and adjusted EPS experienced a slight decline of 1%. Cash flows remained robust, converting at 86% of adjusted operating profit, and the balance sheet showed a strong leverage ratio of 1.3x after returning approximately GBP 100 million to shareholders. The company announced a significant fivefold increase in its ordinary dividend and launched its fifth share buyback program. Looking ahead, the company expects modest revenue growth in fiscal year 2026, with a focus on leveraging AI as a revenue opportunity and enhancing direct audience relationships to sustain future monetization. They anticipate maintaining an EBITDA margin of 30% and strong cash conversion around 95%, driven by strategic initiatives such as the AI-powered Future Optic and the launching of Renewal to boost retention and improve the consumer funnel.

Future plc Financial Statement Overview

Summary

Mixed fundamentals: revenue declined (-4.63%) and profitability weakened (gross margin down to 34.86%, net margin 8.97%), while leverage improved (debt-to-equity 0.32). Cash generation softened with free cash flow down 21.05%, though free cash flow conversion vs. net income remains strong (0.97).

Income Statement

65Positive

Balance Sheet

70Positive

Cash Flow

60Neutral
Financial statement breakdown
BreakdownTTMSep 2025Sep 2024Sep 2023Sep 2022Sep 2021
Income Statement
Total Revenue709.90M739.20M788.20M788.90M825.40M606.80M
Gross Profit228.80M257.70M354.40M380.50M354.30M266.60M
EBITDA166.40M189.50M214.70M253.90M269.10M200.10M
Net Income36.50M66.30M76.80M113.40M122.20M66.10M
Balance Sheet
Total Assets1.68B1.63B1.71B1.88B1.96B1.63B
Cash, Cash Equivalents and Short-Term Investments44.60M27.60M39.70M60.30M29.20M324.30M
Total Debt391.70M337.30M334.40M432.30M520.70M549.50M
Total Liabilities674.10M594.30M646.30M766.60M897.40M768.80M
Stockholders Equity1.01B1.04B1.06B1.11B1.06B862.30M
Cash Flow
Free Cash Flow108.10M114.00M155.90M171.50M191.00M154.60M
Operating Cash Flow112.00M117.30M169.80M182.80M202.60M165.70M
Investing Cash Flow-59.30M-19.60M-21.80M-58.80M-116.70M-180.40M
Financing Cash Flow-65.10M-109.00M-166.90M-86.90M-389.00M321.50M

Future plc Technical Analysis

Technical Analysis SentimentNegative
Last Price284.80

Price Trends

50DMA300.33Negative
100DMA303.52Negative
200DMA343.87Negative

Market Momentum

MACD-4.71Positive
RSI41.55Neutral
STOCH24.48Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:FUTR, the sentiment is Negative. The current price of 284.80 is below the 20-day moving average (MA) of 297.70, below the 50-day MA of 300.33, and below the 200-day MA of 343.87, indicating a bearish trend. The MACD of -4.71 indicates Positive momentum. The RSI at 41.55 is Neutral, neither overbought nor oversold. The STOCH value of 24.48 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:FUTR.

Future plc Peers Comparison

Overall Rating

UnderperformOutperform
Sector (60)

Financial Indicators

GB:FUTR against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
GB:BMYGB:BMY79OutperformGBP 514.69M25.639.41%2.59%-6.66%-10.04%
GB:FUTRGB:FUTR62NeutralGBP 247.72M7.913.57%5.97%-8.41%-51.11%
Sector *60Neutral$48.67B4.58-11.27%4.14%2.83%-41.78%
GB:RCHGB:RCH60NeutralGBP 151.48M-0.85-36.14%12.29%-6.48%-458.95%
GB:ITVGB:ITV53NeutralGBP 2.34B10.5513.15%7.73%1.58%27.05%
GB:STVGGB:STVG43NeutralGBP 47.66M-1.79143.01%―-18.44%-608.87%

* Communication Services Sector Average

Performance Comparison

-40%-20%0%20%GB:FUTRGB:BMYGB:ITVGB:STVGGB:RCHDec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
GB:FUTR and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
GB:FUTRFuture plc284.80-303.81-51.61%
GB:BMYBloomsbury Publishing632.00142.7029.16%
GB:ITVITV plc64.650.620.97%
GB:STVGSTV Group plc102.00-15.50-13.19%
GB:RCHReach Plc48.00-4.89-9.25%

Future plc Corporate Events

Regulatory Filings and Compliance

Future plc confirms total voting rights and share capital

Neutral
Sep 1, 2026

Future plc has reported that, as of 31 August 2026, its issued share capital comprises 89,431,381 ordinary shares of 15 pence each, with every share carrying one voting right and no shares held in treasury. This sets the company’s total voting...

Business Operations and StrategyStock Buyback

Future plc Expands Buyback with New £22m Share Repurchases

Positive
Sep 1, 2026

Future plc has continued its share buyback programme, repurchasing 162,191 ordinary shares between 24 and 28 August 2026 on the London Stock Exchange at an average price of 307.29p, with prices ranging from 293p to 317.2p. The purchases were executed...

Business Operations and StrategyStock Buyback

Future plc Expands Share Buyback, Reducing Shares in Issue

Positive
Aug 24, 2026

Future plc has continued its share buyback programme on the London Stock Exchange, repurchasing 159,341 ordinary shares of 15 pence each between 17 and 21 August 2026 at prices ranging from 296.8p to 335p, with an average price of 313.3181p. These tr...

Business Operations and StrategyStock Buyback

Future plc advances £21m share buyback, shrinks share base

Positive
Aug 17, 2026

Future plc has continued executing its share buyback programme, repurchasing 151,996 ordinary shares between 10 and 14 August 2026 on the London Stock Exchange at an average price of 328.9513 pence. The company has now acquired a total of 5,836,759 s...

Business Operations and StrategyStock Buyback

Future plc Buys Back Further 152,000 Shares in Ongoing Capital Return

Positive
Aug 17, 2026

Future plc has continued its share buyback activity, repurchasing 151,996 ordinary shares between 10 and 14 August 2026 on the London Stock Exchange at an average price of about 328.95 pence. The move brings total buybacks under the current programme...

Business Operations and StrategyStock Buyback

Future plc Continues Share Buyback, Lifts Total Repurchases to £20.6m

Positive
Aug 10, 2026

Future plc has continued to execute its share buyback programme, repurchasing 157,702 ordinary shares during the week of 3–7 August 2026 at an average price of 317.05 pence via the London Stock Exchange. Including these latest trades, the compa...

Regulatory Filings and Compliance

Future plc Confirms Total Voting Rights and Share Capital

Neutral
Aug 3, 2026

Future plc has confirmed that as of the close of business on 31 July 2026, its issued share capital comprised 90,062,611 ordinary shares of 15 pence each, with no shares held in treasury. Each ordinary share carries one vote, resulting in a total of...

Business Operations and StrategyStock Buyback

Future plc advances £20m share buyback, shrinks share base

Positive
Aug 3, 2026

Future plc has continued its share buyback programme, purchasing 159,530 ordinary shares in the week of 27–31 July 2026 on the London Stock Exchange at an average price of 313.4182 pence, with prices ranging between about 300p and 331p. The com...

Business Operations and StrategyExecutive/Board Changes

Future plc Adds Veteran Auditor Randal Casson to Board in Governance Push

Positive
Aug 3, 2026

Future plc has strengthened its governance with the appointment of Randal Casson as an Independent Non-Executive Director, effective immediately, as part of a broader refresh of its Board. Casson, a former PwC audit partner with extensive listed comp...

Business Operations and StrategyFinancial Disclosures

Future plc names new joint advisers ahead of trading update

Positive
Jul 31, 2026

Future plc has strengthened its capital markets support by appointing Investec Bank plc and Peel Hunt LLP as joint financial advisers and corporate brokers with immediate effect. The move underscores the media group’s intent to deepen investor...

Business Operations and StrategyStock Buyback

Future plc Lifts Total Buybacks to £19.6 Million, Tightening Share Capital

Positive
Jul 27, 2026

Future plc continued its share buyback programme in the week of 20–24 July 2026, repurchasing 164,772 ordinary shares at an average price of about 299.66 pence via the London Stock Exchange. This latest tranche lifts total buybacks to 5,367,531...

Business Operations and StrategyExecutive/Board Changes

Future plc adds senior marketing and media leaders to its board

Positive
Jul 21, 2026

Future plc has strengthened its board with the appointment of Patricia Corsi and Anna Mallett as Independent Non-Executive Directors, effective immediately. Both will also join the Nomination Committee, adding senior expertise in global brand-buildin...

Stock BuybackFinancial Disclosures

Future plc Advances Share Buyback, Repurchases 157,889 Shares

Positive
Jul 20, 2026

Future plc has continued executing its share buyback programme, purchasing 157,889 ordinary shares between 13 and 17 July 2026 on the London Stock Exchange at an average price of 311.3960 pence, within a range of 302.40 pence to 317.80 pence. Includi...

Business Operations and StrategyStock Buyback

Future plc Advances Share Buyback, Reducing Share Count and Boosting Capital Efficiency

Positive
Jul 13, 2026

Future plc has continued executing its share buyback programme, purchasing 171,036 ordinary shares on the London Stock Exchange between 6 and 10 July 2026 at an average price of about 292 pence. The company has now bought back a total of 5,044,870 sh...

Business Operations and StrategyStock Buyback

Future plc Reduces Share Count with Ongoing Buyback Programme

Positive
Jul 6, 2026

Future plc has continued its share buyback programme, purchasing 165,130 ordinary shares on the London Stock Exchange between 29 June and 3 July 2026 at prices ranging from 293p to 309.2p, with an average price of 302.5764p. Including these latest tr...

Stock BuybackRegulatory Filings and Compliance

Future plc Updates Market on Total Voting Rights After Share Buybacks

Neutral
Jul 2, 2026

Future plc reported that as of the close of business on 30 June 2026 its issued share capital comprised 90,815,446 ordinary shares of 15 pence each, with every share conferring one voting right and no shares held in treasury. This updated figure inco...

Business Operations and StrategyStock Buyback

Future plc lifts total buybacks to £17.6m as share count falls below 91m

Positive
Jun 29, 2026

Future plc has continued its share buyback programme, repurchasing 171,257 ordinary shares between 22 and 26 June 2026 on the London Stock Exchange at an average price of about 290.9 pence. The latest transactions bring total buybacks to 4,708,704 sh...

Business Operations and StrategyStock Buyback

Future plc steps up buybacks with latest £17m share repurchase

Positive
Jun 22, 2026

Future plc has continued its share buyback programme, repurchasing 165,452 ordinary shares between 15 and 19 June 2026 on the London Stock Exchange at an average price of about 298.8 pence, with prices ranging from 291 to 309.8 pence. Including this...

Business Operations and StrategyStock Buyback

Future plc expands buyback with June share repurchases

Positive
Jun 15, 2026

Future plc continued its share buyback activity, repurchasing 162,118 ordinary shares on the London Stock Exchange between 8 and 12 June 2026 at an average price of 306.1411 pence, with prices ranging from 297.4p to 316.2p. Cumulatively, the company...

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Sep 13, 2026