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Diageo plc (GB:DGE)
LSE:DGE
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Diageo (DGE) AI Stock Analysis

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GB:DGE

Diageo

(LSE:DGE)

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Neutral 60 (OpenAI - 4o)
Rating:60Neutral
Price Target:
2,057.00p
▲(16.08% Upside)
Diageo's overall stock score is driven by strong financial performance, despite challenges in profitability and cash flow stability. The technical analysis indicates a bearish trend, and the valuation suggests potential overvaluation. The dividend yield offers some appeal to income investors.
Positive Factors
Negative Factors

Diageo (DGE) vs. iShares MSCI United Kingdom ETF (EWC)

Diageo Business Overview & Revenue Model

Company DescriptionDiageo plc, together with its subsidiaries, produces, markets, and sells alcoholic beverages. The company offers scotch, whisky, gin, vodka, rum, ready to drink products, raki, liqueur, wine, tequila, Canadian whisky, American whiskey, cachaca, and brandy, as well as beer, including cider and non-alcoholic products. It provides its products under the Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray, and Guinness brands. The company operates in North America, Europe, Turkey, Africa, Latin America, the Caribbean, the Asia Pacific, and internationally. The company was incorporated in 1886 and is headquartered in London, the United Kingdom.
How the Company Makes MoneyDiageo generates revenue primarily through the sale of its alcoholic beverages across various markets. The company's revenue model is based on a combination of direct sales, distribution partnerships, and licensing agreements. Key revenue streams include premium spirits, which contribute significantly to profitability, as well as beer and ready-to-drink products. Additionally, Diageo benefits from strategic partnerships with distributors and retailers, enhancing its market reach and driving sales. The company also invests in marketing and brand development to maintain its competitive edge, leveraging its strong portfolio to capitalize on global trends in consumer preferences for premium and craft beverages.

Diageo Earnings Call Summary

Earnings Call Date:Aug 05, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Jan 29, 2026
Earnings Call Sentiment Neutral
The earnings call highlighted continued growth in organic net sales and market share gains, particularly in the Tequila and Guinness segments. However, challenges remain with declining Scotch sales, a drop in organic operating profit, and significant uncertainty due to newly imposed tariffs. The decline in EPS and increased leverage ratio further contribute to a cautious outlook.
Q2-2025 Updates
Positive Updates
Return to Organic Net Sales Growth
Despite challenging macro environments, the company achieved a 1% growth in organic net sales, with growth in four out of five regions, including North America.
Market Share Gains
The company held or gained market share in 65% of net sales in measured markets, with strong performance in the U.S., Europe, and Greater China.
Tequila Segment Growth
Tequila organic net sales were up 21% in the half, with Don Julio leading the growth and maintaining share leadership in the Tequila category.
Guinness Performance
Guinness achieved its 8th consecutive half of double-digit growth, delivering 17% organic net sales growth in the half.
Positive Free Cash Flow
Free cash flow increased by $125 million to approximately $1.7 billion, driven by working capital management.
Negative Updates
Scotch Segment Decline
Scotch organic net sales declined by 5%, driven by softer industry performance in North America and Greater China, with down trading within the category.
Organic Operating Profit Decline
Organic operating profit in the first half declined 1.2%, primarily due to increased overheads and strategic investments.
Impact of Tariffs
The introduction of 25% tariffs on goods imported into the U.S. from Canada and Mexico creates uncertainty, with potential significant impact on costs, particularly for Tequila and Canadian Whiskey.
EPS Decline
Pre-exceptional EPS declined by almost 10% to $0.977 per share, impacted by the performance of Moet Hennessy and unfavorable foreign exchange.
Increased Leverage Ratio
The leverage ratio increased to 3.1x, above the target range of 2.5x to 3x, mainly due to share buyback impact and lower EBITDA year-on-year.
Company Guidance
In the first half of fiscal year 2025, Diageo reported a 1% growth in organic net sales, with momentum seen in four out of five regions, including North America. The company held or gained market share in 65% of its net sales in measured markets. Despite a challenging macroeconomic environment, Diageo demonstrated resilience, particularly in regions like Europe and Africa, and saw a modest improvement in the Latin America and Caribbean regions. The U.S. market showed a slight return to growth, driven by innovations such as smaller pack sizes and strong performances from brands like Crown Royal and Don Julio. However, the company faced challenges with a 5% decline in Scotch sales and pressures from recent U.S. tariff announcements, which could impact future guidance. The company plans to strengthen its balance sheet, focus on sustainable top-line growth, and improve operating leverage while maintaining a robust investment-grade balance sheet.

Diageo Financial Statement Overview

Summary
Diageo demonstrates strong revenue growth and operational efficiency, but faces challenges with profitability margins and cash flow stability. The high leverage requires careful management to maintain financial health.
Income Statement
75
Positive
Diageo's income statement shows a strong gross profit margin and consistent revenue growth over the years, with a notable 18.3% growth in the most recent year. However, the net profit margin has decreased from previous years, indicating some pressure on profitability. The EBIT and EBITDA margins remain healthy, reflecting operational efficiency.
Balance Sheet
70
Positive
The balance sheet indicates a high debt-to-equity ratio, which suggests significant leverage. However, the company maintains a solid return on equity, demonstrating effective use of shareholder funds. The equity ratio is moderate, indicating a balanced asset structure.
Cash Flow
65
Positive
Diageo's cash flow statement reveals a decline in free cash flow growth, which could be a concern for future liquidity. The operating cash flow to net income ratio is stable, but the free cash flow to net income ratio has shown some volatility, indicating potential cash flow management challenges.
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue20.21B20.25B20.27B20.55B15.45B12.73B
Gross Profit12.21B12.17B12.20B12.27B9.48B7.70B
EBITDA6.41B6.36B7.24B8.06B4.93B4.20B
Net Income3.60B2.35B3.87B4.45B3.94B2.66B
Balance Sheet
Total Assets46.95B49.32B45.47B44.88B36.52B31.95B
Cash, Cash Equivalents and Short-Term Investments1.66B2.65B1.13B1.81B2.54B2.87B
Total Debt21.72B24.40B21.50B20.79B16.02B14.73B
Total Liabilities34.54B36.14B33.40B33.17B27.00B23.52B
Stockholders Equity10.28B11.09B10.03B9.86B7.80B6.90B
Cash Flow
Free Cash Flow5.57B2.69B4.55B4.33B2.84B3.03B
Operating Cash Flow7.13B4.30B6.07B5.74B3.94B3.65B
Investing Cash Flow-1.51B-1.72B-1.59B-1.43B-1.34B-1.09B
Financing Cash Flow-2.54B-1.49B-3.11B-3.04B-3.26B-2.79B

Diageo Technical Analysis

Technical Analysis Sentiment
Negative
Last Price1772.00
Price Trends
50DMA
1957.46
Negative
100DMA
1971.35
Negative
200DMA
2100.26
Negative
Market Momentum
MACD
-60.79
Positive
RSI
19.91
Positive
STOCH
4.09
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:DGE, the sentiment is Negative. The current price of 1772 is below the 20-day moving average (MA) of 1919.07, below the 50-day MA of 1957.46, and below the 200-day MA of 2100.26, indicating a bearish trend. The MACD of -60.79 indicates Positive momentum. The RSI at 19.91 is Positive, neither overbought nor oversold. The STOCH value of 4.09 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:DGE.

Diageo Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
75
Outperform
13.07B17.0025.60%2.10%6.00%42.42%
71
Outperform
752.04M18.8812.50%2.49%5.10%3.23%
71
Outperform
2.67B19.8913.59%2.02%4.77%18.94%
67
Neutral
2.04B33.458.99%4.28%5.40%-67.46%
66
Neutral
84.96B28.036.18%6.11%-2.24%
60
Neutral
$39.56B21.7422.29%4.44%-2.83%-40.42%
62
Neutral
$20.33B14.63-3.31%3.23%1.93%-12.26%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:DGE
Diageo
1,772.00
-689.49
-28.01%
GB:BAG
AG Barr
676.00
73.10
12.12%
GB:BATS
British American Tobacco
3,895.00
1,265.11
48.11%
GB:CCH
Coca Cola HBC
3,596.00
963.30
36.59%
GB:CWK
Cranswick
4,995.00
440.08
9.66%
GB:TATE
Tate & Lyle
462.20
-192.86
-29.44%

Diageo Corporate Events

Business Operations and StrategyExecutive/Board Changes
Diageo Aligns Leadership Incentives with Long-Term Growth Strategy
Positive
Sep 9, 2025

Diageo has announced the granting of various share awards to its directors and key managerial personnel under the Diageo 2023 Long Term Incentive Plan and the Diageo Exceptional Stock Award Plan. These awards, which include options and restricted stock units, are subject to performance conditions and are part of the company’s strategy to align the interests of its leadership with long-term shareholder value. This move is expected to strengthen Diageo’s market position by incentivizing its leadership to drive performance and growth, potentially impacting stakeholders positively by enhancing the company’s operational focus and strategic execution.

The most recent analyst rating on (GB:DGE) stock is a Buy with a £24.00 price target. To see the full list of analyst forecasts on Diageo stock, see the GB:DGE Stock Forecast page.

Executive/Board ChangesRegulatory Filings and Compliance
Diageo Awards Freeshares to Key Executives Under Incentive Plan
Neutral
Sep 9, 2025

Diageo plc has announced the award of Freeshares under its 2001 Share Incentive Plan to several key executives, including the Interim Chief Executive and members of the Executive Committee. This move, disclosed in compliance with the UK Market Abuse Regulation, reflects Diageo’s commitment to aligning the interests of its leadership with those of its shareholders, potentially impacting the company’s governance and stakeholder relations.

The most recent analyst rating on (GB:DGE) stock is a Buy with a £24.00 price target. To see the full list of analyst forecasts on Diageo stock, see the GB:DGE Stock Forecast page.

Executive/Board Changes
Diageo Awards Restricted Stock Units to Interim CEO
Neutral
Sep 9, 2025

Diageo PLC announced a conditional award of Restricted Stock Units to Nik Jhangiani, the Interim Chief Executive, under the Diageo Deferred Bonus Share Plan. This award, which is part of Jhangiani’s Annual Incentive Plan for fiscal 2025, will vest on June 30, 2028, reflecting Diageo’s commitment to aligning executive incentives with long-term company performance.

The most recent analyst rating on (GB:DGE) stock is a Buy with a £24.00 price target. To see the full list of analyst forecasts on Diageo stock, see the GB:DGE Stock Forecast page.

Regulatory Filings and Compliance
Diageo Announces Executive Share Transactions Under Incentive Plans
Neutral
Sep 3, 2025

Diageo plc announced the release and exercise of various awards and options under its Long Term Incentive Plans and Exceptional Stock Award Plan, involving American Depositary Shares. These transactions, conducted by members of the Executive Committee, including Alvaro Cardenas and Sally Grimes, were made to cover tax liabilities and were reported in compliance with the UK Market Abuse Regulation. The transactions took place on the New York Stock Exchange and outside trading venues, reflecting Diageo’s ongoing commitment to transparency and regulatory compliance.

The most recent analyst rating on (GB:DGE) stock is a Hold with a £2272.00 price target. To see the full list of analyst forecasts on Diageo stock, see the GB:DGE Stock Forecast page.

Business Operations and StrategyExecutive/Board Changes
Diageo Executives Exercise Long Term Incentive Plan Awards
Neutral
Sep 3, 2025

Diageo has announced the release and exercise of various awards or options under its 2014 Long Term Incentive Plan, impacting ordinary shares. This move involves key members of the Executive Committee, including Ewan Andrew and Cristina Diezhandino, who have engaged in transactions to release awards and sell shares to cover tax liabilities. These transactions, conducted on September 2, 2025, reflect Diageo’s ongoing commitment to aligning executive incentives with shareholder interests, potentially influencing market perceptions and stakeholder confidence.

The most recent analyst rating on (GB:DGE) stock is a Hold with a £2272.00 price target. To see the full list of analyst forecasts on Diageo stock, see the GB:DGE Stock Forecast page.

Regulatory Filings and Compliance
Diageo Announces Total Voting Rights and Capital Structure
Neutral
Sep 1, 2025

Diageo PLC has announced its total voting rights and capital structure as of August 31, 2025. The company reported an issued capital of 2,432,425,127 Ordinary Shares, with 207,046,917 shares held in Treasury, resulting in a total of 2,225,378,210 voting rights. This information is crucial for shareholders to determine their notification obligations under the FCA’s Disclosure Guidelines and Transparency Rules.

The most recent analyst rating on (GB:DGE) stock is a Hold with a £2272.00 price target. To see the full list of analyst forecasts on Diageo stock, see the GB:DGE Stock Forecast page.

Business Operations and StrategyPrivate Placements and Financing
Diageo Announces Approval of 2025 Debt Issuance Prospectus
Neutral
Aug 20, 2025

Diageo plc, along with its subsidiaries Diageo Finance plc and Diageo Capital B.V., announced the approval of their 2025 prospectus by the Financial Conduct Authority. This approval is part of their annual renewal of the European debt issuance programme, which is crucial for maintaining their financial strategies and operations. The prospectus outlines the programme for the issuance of debt instruments, which is a key component in supporting Diageo’s financial structure and market positioning.

The most recent analyst rating on (GB:DGE) stock is a Hold with a £2272.00 price target. To see the full list of analyst forecasts on Diageo stock, see the GB:DGE Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Sep 10, 2025