Skip to main content
TipRanks
Go Ultimate75% OFF

Brave Bison (BBSN) AI Stock Analysis

18 Followers
GB:BBSN

Brave Bison

(LSE:BBSN)

Select Model
Rating:68.9Neutral
Price Target:GBX 76.00▲(10.14% Upside)
Action:downgraded
Date:09/06/26

The overall score reflects improving financial strength, led by solid revenue growth, high gross margins, and a very conservatively financed balance sheet, partially offset by volatile profitability and free cash flow. Secondary support comes from a generally positive, though not emphatic, technical backdrop and a valuation that appears reasonable but offers limited upside from income or clear undervaluation.

Positive Factors
Renewed Revenue GrowthRevenue growth of 55.0% in 2025, following a 2024 decline, indicates renewed demand and commercial momentum across the digital media and marketing platform. If maintained, stronger scale can broaden client reach, support reinvestment in content and services, and improve operating leverage over the next several quarters.
Negative Factors
Profit Did Not Scale With RevenueThe decline in net income despite a 55.0% revenue increase indicates that incremental sales did not translate proportionately into earnings. This raises concern about margin durability and the quality of growth, because sustained expansion may require greater spending or may provide limited profit improvement.

Brave Bison (BBSN) vs. iShares MSCI United Kingdom ETF (EWC)

-20%-10%0%10%20%30%GB:BBSN-11.63%EWC+21.08%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
Market Cap
GBP 80.26M
Dividend Yield
0.64%
Average Volume (3M)
112.76K
Price to Earnings (P/E)
19.5
Beta (1Y)
0.19
Revenue Growth
107.94%
EPS Growth
120.65%
Country
UK
Employees
320
Sector
Communication Services
Sector Strength
60
Industry
Advertising Agencies

Brave Bison Business Overview & Revenue Model

Company Description

Brave Bison Group plc (BBSN.L), a digital advertising agency headquartered in London and founded in 2011, boasts a significant international footprint, operating across the United Kingdom, Europe, the Asia-Pacific region, and beyond. The company's ex...

Brave Bison Financial Statement Overview

Summary

Strong revenue growth, high gross margin, and a very low debt-to-equity ratio indicate improving financial health, though net margin volatility and inconsistent free cash flow temper the strength.

Income Statement

72Positive

Balance Sheet

85Very Positive

Cash Flow

58Neutral
Financial statement breakdown
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue72.87M54.32M32.83M35.70M31.65M21.66M
Gross Profit45.99M34.15M21.34M20.90M16.95M7.81M
EBITDA8.77M6.72M3.18M2.33M2.14M582.00K
Net Income3.76M1.51M2.26M3.39M2.08M458.00K
Balance Sheet
Total Assets83.66M77.52M32.70M30.50M20.60M19.61M
Cash, Cash Equivalents and Short-Term Investments8.32M10.50M7.60M6.92M6.49M5.91M
Total Debt5.17M8.08M1.85M1.85M701.00K1.44M
Total Liabilities33.33M38.40M11.41M11.90M10.58M12.08M
Stockholders Equity50.33M39.12M21.29M18.59M10.02M7.53M
Cash Flow
Free Cash Flow5.47M2.65M1.46M1.67M1.63M3.96M
Operating Cash Flow5.67M2.84M1.62M1.82M1.71M3.99M
Investing Cash Flow-21.95M-21.47M-565.00K-4.74M-335.00K-6.32M
Financing Cash Flow20.51M21.50M-366.00K3.35M-823.00K5.49M

Brave Bison Technical Analysis

Technical Analysis SentimentNegative
Last Price69.00

Price Trends

50DMA76.87Negative
100DMA82.39Negative
200DMA81.31Negative

Market Momentum

MACD-2.09Positive
RSI26.47Positive
STOCH14.24Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:BBSN, the sentiment is Negative. The current price of 69.00 is below the 20-day moving average (MA) of 73.30, below the 50-day MA of 76.87, and below the 200-day MA of 81.31, indicating a bearish trend. The MACD of -2.09 indicates Positive momentum. The RSI at 26.47 is Positive, neither overbought nor oversold. The STOCH value of 14.24 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:BBSN.

Brave Bison Peers Comparison

Overall Rating

UnderperformOutperform
Sector (60)

Financial Indicators

GB:BBSN against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
GB:BCGGB:BCG69NeutralEUR 1.05B24.3215.51%1.49%6.85%15.82%
GB:BBSNGB:BBSN69NeutralGBP 81.42M19.558.42%0.64%107.94%120.65%
Sector *60Neutral$48.67B4.58-11.27%4.14%2.83%-41.78%
GB:BOOMGB:BOOM55NeutralGBP 84.21M39.8619.60%―17.80%-30.17%
GB:TIGGB:TIG48NeutralGBP 76.92M-1.87-140.93%―――
GB:DBOXGB:DBOX42NeutralGBP 4.89M-5.19-13.57%―-1.33%-276.19%

* Communication Services Sector Average

Performance Comparison

-20%0%20%40%GB:BBSNGB:TIGGB:BOOMGB:DBOXGB:BCGDec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
GB:BBSN and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
GB:BBSNBrave Bison69.00-10.08-12.74%
GB:TIGTeam Internet Group31.70-15.25-32.48%
GB:BOOMAudioboom Group plc462.50-137.50-22.92%
GB:DBOXDigitalbox Plc4.15-0.15-3.49%
GB:BCGBaltic Classifieds Group Plc2.59-0.00-0.08%

Brave Bison Corporate Events

Business Operations and StrategyM&A Transactions

Brave Bison Builds Momentum in Increased Final Offer for System1

Positive
Oct 22, 2026

Brave Bison Group PLC has reiterated the terms of its increased final offer for System1 Group PLC, seeking to acquire roughly 72% of the shares it does not already own through a mix of cash, new Brave Bison shares and a contingent value right. The of...

Business Operations and StrategyM&A Transactions

Brave Bison Advances Bid for System1 with Rising Acceptances

Positive
Oct 21, 2026

Brave Bison Group PLC has launched an increased final offer for the roughly 72 per cent of System1 Group PLC it does not already own, comprising cash, new Brave Bison shares and a contingent value right that together imply a value of 405 pence per Sy...

Business Operations and StrategyM&A Transactions

Brave Bison reports rising acceptances for final bid to boost System1 stake

Positive
Oct 20, 2026

Brave Bison has reiterated the terms of its increased and final offer for System1 Group, proposing a mix of cash, new Brave Bison shares and a contingent value right to acquire approximately 72% of System1 shares it does not already own. The offer, e...

Business Operations and StrategyM&A Transactions

Brave Bison Builds Momentum Behind Increased Final Bid for System1

Positive
Oct 16, 2026

Brave Bison Group PLC has launched an increased final offer for approximately 72 per cent of System1 Group PLC it does not already own, combining cash, new Brave Bison shares and a contingent value right with an implied value of 405 pence per System1...

Business Operations and StrategyM&A Transactions

Brave Bison Advances Final Offer for System1 With New Shareholder Communication

Positive
Oct 14, 2026

Brave Bison Group PLC has confirmed the publication and posting of an additional shareholder communication to System1 Group PLC investors regarding its increased final takeover offer, which combines cash, new Brave Bison shares and a contingent value...

Business Operations and StrategyM&A Transactions

Brave Bison Posts Final Offer Terms in Bid for System1

Positive
Oct 9, 2026

Brave Bison Group PLC has published and posted its Final Offer Document for the takeover of System1 Group PLC, setting out an increased final offer comprising cash, new Brave Bison shares, and a contingent value right, with a clear timetable for acce...

Business Operations and StrategyM&A Transactions

Brave Bison lifts final offer for System1 to build AIM marketing tech challenger

Positive
Oct 7, 2026

Brave Bison Group PLC has submitted a fifth and final increased bid to acquire the remaining share capital of System1 Group PLC, offering 180 pence in cash, 2.394 new Brave Bison shares and a contingent value right per System1 share. The revised prop...

Business Operations and StrategyM&A Transactions

Brave Bison Builds Momentum in System1 Takeover Bid

Positive
Oct 2, 2026

Brave Bison has launched a formal offer to acquire the roughly 72% of System1 Group PLC it does not already own, having raised its bid to an implied value of 360 pence per System1 share. The move continues an acquisition process that began with earli...

Business Operations and StrategyM&A Transactions

Brave Bison Builds Support for £3.60-a-Share Takeover of System1 Group

Neutral
Sep 25, 2026

Brave Bison has launched a formal cash offer to acquire roughly 72% of System1 Group it does not already own, following earlier approaches and an increased fourth offer valuing System1 shares at 360 pence. The bid underlines Brave Bison’s push to dee...

Business Operations and StrategyDelistings and Listing ChangesM&A Transactions

Brave Bison Raises System1 Bid in Push to Build AIM Marketing Data Challenger

Positive
Sep 17, 2026

Brave Bison has launched an increased fourth takeover offer for System1 Group, aiming to create a challenger marketing data and technology company on AIM. The offer consists of 135 pence in cash plus 2.394 new Brave Bison shares per System1 share, wi...

Financial DisclosuresM&A TransactionsRegulatory Filings and Compliance

Brave Bison Corrects System1 Forecast Data in Takeover Offer Clarification

Neutral
Sep 14, 2026

Brave Bison Group PLC has issued a clarification after identifying clerical errors in a data table related to its “Increased Fourth Offer” for System1, specifically correcting the high and low FY27E estimates used in consensus market expectations. Th...

Business Operations and StrategyM&A Transactions

Brave Bison Lifts System1 Bid with Fourth Offer Valuing Target at £47.5m

Positive
Sep 14, 2026

Brave Bison has raised its bid for System1 Group, unveiling a fourth and increased offer valuing each System1 share at 360 pence through a mix of 135 pence in cash and 2.394 new Brave Bison shares. The bid, based on Brave Bison’s recent volume-weight...

Business Operations and StrategyM&A Transactions

Brave Bison Posts Offer Document for System1 Takeover to Build AIM Marketing Data Challenger

Positive
Aug 27, 2026

Brave Bison Group PLC has formally published and posted the offer document for its takeover bid for System1 Group PLC, setting out the full terms, conditions and acceptance procedures for shareholders. The transaction aims to create a challenger mark...

Business Operations and StrategyFinancial DisclosuresM&A Transactions

Brave Bison Doubles Revenue and Steps Up Platform-Led Growth with System1 Bid

Positive
Aug 26, 2026

Brave Bison reported a strong first half of 2026, with net revenue almost doubling to £23.9m and adjusted profit before tax rising 120% to £4.1m, driven by accretive acquisitions, robust growth in its sport and entertainment division, and double-digi...

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Sep 06, 2026