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Brave Bison
(LSE:BBSN)
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Rating:67Neutral
Price Target:
85.00 p
▲(6.25% Upside)
Action:Downgraded
Date:09/06/26
The score is primarily supported by improving financial performance and a conservatively financed balance sheet. It is held back by volatile free cash flow and signs that profits did not scale with the latest revenue surge, plus mixed/neutral technical momentum and only moderate valuation support (P/E 24.6 with a low ~0.51% dividend yield).
Positive Factors
Revenue Growth
Revenue growth of 55% in 2025, following a 2024 decline, indicates renewed demand and improved commercial momentum across the business. If sustained, stronger scale can broaden client reach, support investment in digital capabilities, and reinforce the company’s position in a competitive services market.
Negative Factors
Profitability Not Scaling
The decline in net income while revenue increased sharply suggests that recent growth has not translated proportionately into bottom-line earnings. This raises questions about operating leverage and profit quality, making future earnings progression less dependable unless profitability improves alongside sales.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue Growth
Revenue growth of 55% in 2025, following a 2024 decline, indicates renewed demand and improved commercial momentum across the business. If sustained, stronger scale can broaden client reach, support investment in digital capabilities, and reinforce the company’s position in a competitive services market.
Read all positive factors
Brave Bison (BBSN) vs. iShares MSCI United Kingdom ETF (EWC)
Market Cap
£90.73M
Dividend Yield0.57%
Average Volume (3M)114.50K
Price to Earnings (P/E)22.0
Beta (1Y)0.17
Revenue Growth107.94%
EPS Growth120.65%
CountryUK
Employees320
SectorCommunication Services
Sector Strength97
IndustryAdvertising Agencies
Share Statistics
EPS (TTM)0.04
Shares Outstanding116,319,750
10 Day Avg. Volume141,861
30 Day Avg. Volume114,503
Financial Highlights & Ratios
PEG Ratio0.04
Price to Book (P/B)1.44
Price to Sales (P/S)1.04
P/FCF Ratio21.24
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)0.08
Revenue Forecast (FY)£49.45M
Brave Bison Business Overview & Revenue Model
Company Description
Brave Bison Group plc (BBSN.L), a digital advertising agency headquartered in London and founded in 2011, boasts a significant international footprint, operating across the United Kingdom, Europe, the Asia-Pacific region, and beyond. The company's...
How the Company Makes Money
Brave Bison generates revenue primarily by selling digital services to clients and monetising owned media assets. (1) Client services income: The company earns fees for providing marketing and digital transformation-related services such as campai...
Brave Bison Financial Statement Overview
Summary
Income Statement
78
Positive
Balance Sheet
86
Very Positive
Cash Flow
63
Positive
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 72.87M | 54.32M | 32.83M | 35.70M | 31.65M | 21.66M |
| Gross Profit | 45.99M | 34.15M | 21.34M | 20.90M | 16.95M | 7.81M |
| EBITDA | 8.77M | 6.72M | 3.18M | 2.33M | 2.14M | 582.00K |
| Net Income | 3.76M | 1.51M | 2.26M | 3.39M | 2.08M | 458.00K |
Balance Sheet | ||||||
| Total Assets | 83.66M | 77.52M | 32.70M | 30.50M | 20.60M | 19.61M |
| Cash, Cash Equivalents and Short-Term Investments | 8.32M | 10.50M | 7.60M | 6.92M | 6.49M | 5.91M |
| Total Debt | 5.17M | 8.08M | 1.85M | 1.85M | 701.00K | 1.44M |
| Total Liabilities | 33.33M | 38.40M | 11.41M | 11.90M | 10.58M | 12.08M |
| Stockholders Equity | 50.33M | 39.12M | 21.29M | 18.59M | 10.02M | 7.53M |
Cash Flow | ||||||
| Free Cash Flow | 5.47M | 2.65M | 1.46M | 1.67M | 1.63M | 3.96M |
| Operating Cash Flow | 5.67M | 2.84M | 1.62M | 1.82M | 1.71M | 3.99M |
| Investing Cash Flow | -21.95M | -21.47M | -565.00K | -4.74M | -335.00K | -6.32M |
| Financing Cash Flow | 20.51M | 21.50M | -366.00K | 3.35M | -823.00K | 5.49M |
Brave Bison Technical Analysis
Neutral
80.00
Price Trends
82.19
Negative
86.17
Negative
81.00
Negative
Market Momentum
-1.46
Negative
41.67
Neutral
70.83
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:BBSN, the sentiment is Neutral. The current price of 80 is above the 20-day moving average (MA) of 76.93, below the 50-day MA of 82.19, and below the 200-day MA of 81.00, indicating a neutral trend. The MACD of -1.46 indicates Negative momentum. The RSI at 41.67 is Neutral, neither overbought nor oversold. The STOCH value of 70.83 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for GB:BBSN.
Brave Bison Peers Comparison
UnderperformOutperform
Sector (60)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
71 Outperform | €942.40M | 21.28 | 15.51% | 152.17% | 6.85% | 15.82% | |
67 Neutral | £90.73M | 21.95 | 8.42% | 0.57% | 107.94% | 120.65% | |
60 Neutral | $48.67B | 4.58 | -11.27% | 4.14% | 2.83% | -41.78% | |
55 Neutral | £91.93M | 43.07 | 19.60% | ― | 17.80% | -30.17% | |
50 Neutral | £5.25M | -5.56 | -13.57% | ― | -1.33% | -276.19% | |
47 Neutral | £91.34M | -2.22 | -140.93% | 2.67% | ― | ― |
* Communication Services Sector Average
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Brave Bison Corporate Events
Business Operations and StrategyM&A Transactions
Brave Bison Posts Final Offer Terms in Bid for System1
Positive
Oct 9, 2026
Brave Bison Group PLC has published and posted its Final Offer Document for the takeover of System1 Group PLC, setting out an increased final offer comprising cash, new Brave Bison shares, and a contingent value right, with a clear timetable for a...
Business Operations and StrategyM&A Transactions
Brave Bison lifts final offer for System1 to build AIM marketing tech challenger
Positive
Oct 7, 2026
Brave Bison Group PLC has submitted a fifth and final increased bid to acquire the remaining share capital of System1 Group PLC, offering 180 pence in cash, 2.394 new Brave Bison shares and a contingent value right per System1 share. The revised p...
Business Operations and StrategyM&A Transactions
Brave Bison Builds Momentum in System1 Takeover Bid
Positive
Oct 2, 2026
Brave Bison has launched a formal offer to acquire the roughly 72% of System1 Group PLC it does not already own, having raised its bid to an implied value of 360 pence per System1 share. The move continues an acquisition process that began with ea...
Business Operations and StrategyM&A Transactions
Brave Bison Builds Support for £3.60-a-Share Takeover of System1 Group
Neutral
Sep 25, 2026
Brave Bison has launched a formal cash offer to acquire roughly 72% of System1 Group it does not already own, following earlier approaches and an increased fourth offer valuing System1 shares at 360 pence. The bid underlines Brave Bison’s pu...
Business Operations and StrategyDelistings and Listing ChangesM&A Transactions
Brave Bison Raises System1 Bid in Push to Build AIM Marketing Data Challenger
Positive
Sep 17, 2026
Brave Bison has launched an increased fourth takeover offer for System1 Group, aiming to create a challenger marketing data and technology company on AIM. The offer consists of 135 pence in cash plus 2.394 new Brave Bison shares per System1 share,...
Financial DisclosuresM&A TransactionsRegulatory Filings and Compliance
Brave Bison Corrects System1 Forecast Data in Takeover Offer Clarification
Neutral
Sep 14, 2026
Brave Bison Group PLC has issued a clarification after identifying clerical errors in a data table related to its “Increased Fourth Offer” for System1, specifically correcting the high and low FY27E estimates used in consensus market e...
Business Operations and StrategyM&A Transactions
Brave Bison Lifts System1 Bid with Fourth Offer Valuing Target at £47.5m
Positive
Sep 14, 2026
Brave Bison has raised its bid for System1 Group, unveiling a fourth and increased offer valuing each System1 share at 360 pence through a mix of 135 pence in cash and 2.394 new Brave Bison shares. The bid, based on Brave Bison’s recent volu...
Business Operations and StrategyM&A Transactions
Brave Bison Posts Offer Document for System1 Takeover to Build AIM Marketing Data Challenger
Positive
Aug 27, 2026
Brave Bison Group PLC has formally published and posted the offer document for its takeover bid for System1 Group PLC, setting out the full terms, conditions and acceptance procedures for shareholders. The transaction aims to create a challenger m...
Business Operations and StrategyFinancial DisclosuresM&A Transactions
Brave Bison Doubles Revenue and Steps Up Platform-Led Growth with System1 Bid
Positive
Aug 26, 2026
Brave Bison reported a strong first half of 2026, with net revenue almost doubling to £23.9m and adjusted profit before tax rising 120% to £4.1m, driven by accretive acquisitions, robust growth in its sport and entertainment division, an...
M&A TransactionsRegulatory Filings and Compliance
Brave Bison Clarifies Shareholder Consultations on System1 Takeover Bid
Neutral
Jul 30, 2026
Brave Bison issued a clarification regarding its recently announced firm offer to acquire all System1 shares it does not already own. The company stressed that consultations with System1 shareholders representing about 14% of the share capital sho...
Business Operations and StrategyM&A TransactionsPrivate Placements and Financing
Brave Bison Tables £43.1m Takeover Offer for System1 to Build AIM Marketing Tech Challenger
Positive
Jul 30, 2026
Brave Bison has launched an improved takeover offer for System1 Group PLC, aiming to acquire all remaining shares it does not already own and create AIM’s leading challenger in marketing data and technology. The proposal values System1 at ab...
Business Operations and StrategyM&A Transactions
Brave Bison publishes investor presentation on potential full takeover of System1
Positive
Jul 16, 2026
Brave Bison, already the largest shareholder in UK-based marketing research platform System1 Group with a 28% stake, has published an investor presentation outlining a possible offer for the remaining share capital it does not own. The move unders...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.