adidas AG (0OLD) Share Price & Analysis
0OLD Stock Chart & Stats
- Day’s Range
- EUR 166.40 - EUR 171.65
- 52-Week Range
- EUR 129.95 - EUR 188.75
- Previous Close
- EUR 172.85
- Volume
- N/A
- Average Volume (3M)
- 222.65K
- Market Cap
- EUR 29.83B
- Enterprise Value
- EUR 29.30B
- Total Cash (Recent Filing)
- EUR 1.56B
- Total Debt (Recent Filing)
- EUR 5.98B
- Price to Earnings (P/E)
- 18.2
- Beta
- 1.23
- Next Earnings
- Mar 10, 2027 (Est.)
- EPS Estimate
- 0.87
- Next Dividend Ex-Date
- N/A
- Dividend Yield
- 1.68%
Bulls Say, Bears Say
Bulls Say
Profitability Recovery
The return to positive and improving profitability indicates that adidas is rebuilding earnings power after the 2023 loss. Sustained operating profitability can fund brand investment, product innovation, and channel development while strengthening resilience over the next several quarters.
Strong Cash Generation
Strong operating and free cash flow provides internal funding for marketing, inventory, retail, digital initiatives, and balance-sheet needs. Cash conversion supports the quality of the earnings recovery and gives management greater flexibility to invest without relying entirely on external financing.
Returning Revenue Growth
A return to revenue growth across a global portfolio of footwear, apparel, and accessories suggests demand is recovering beyond a single product line or isolated period. Continued top-line expansion would improve operating leverage and support renewed investment in adidas’s brand and distribution network.
Bears Say
Meaningful Leverage
Debt roughly matching equity remains a meaningful constraint for a consumer brand exposed to changing demand and working-capital needs. Higher leverage can limit flexibility to absorb weaker trading, fund growth, or maintain investment while meeting financing obligations.
Earnings Volatility
The history of a loss and negative cash flow shows that adidas’s earnings and cash generation can weaken materially across cycles. This volatility makes the current recovery less proven and increases the risk that future demand or operating disruptions could again pressure profitability.
Margins Below Peak
Although margins have recovered, they remain below the stronger 2021 levels, indicating that the business has not fully restored its prior profitability profile. Lower margin headroom may constrain reinvestment and leave earnings more sensitive to changes in costs, mix, or demand.
adidas AG News
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adidas AG Stock Smart Score
Company Description
adidas AG
Globally, adidas AG is involved in the creation, development, distribution, and marketing of athletic and sports-inspired lifestyle merchandise. Under the well-known adidas brand, the company's offerings include footwear, apparel, and a variety of accessories such as bags and balls. These products are made available to consumers through a multifaceted retail network, encompassing approximately 2,200 company-owned stores, dedicated franchise outlets, shop-in-shops, wholesale partnerships, and direct e-commerce channels. Originally founded in 1920 and based in Herzogenaurach, Germany, the entity was formerly named adidas-Salomon AG before adopting its current name in June 2006.
- Sector
- General
- Industry
- Apparel - Footwear & Accessories
- CEO
- Bjorn Gulden
- Employees
- 64,394
- Website
- www.adidas-group.com
- Address
- Adi-Dassler-Strasse 1, Herzogenaurach, BV, 91074, DE
adidas AG (0OLD) Earnings & Revenues
0OLD Stock 12 Month Forecast
Average Price Target
Technical Analysis
Overall Consensus
| Indicator | Bullish | Neutral | Bearish |
|---|---|---|---|
| Overall Consensus | 15 | 3 | 4 |
| Technical Analysis | 3 | 3 | 4 |
| Moving Averages | 12 | 0 | 0 |







