FitLife Brands AI Stock Analysis
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FitLife Brands (FTLF) AI Stock Analysis
FitLife Brands
(NASDAQ:FTLF)
Overall score is driven primarily by solid financial momentum in revenue and cash flow, but held back by clear margin compression and a more leveraged balance sheet than in prior years. Technicals are mixed (below the 200-day average with slightly negative MACD), while valuation is moderate (P/E 16.36). The latest earnings call adds a cautiously constructive tilt due to operational improvement and deleveraging plans, tempered by legacy declines and near-term margin/channel risks.
FitLife Brands (FTLF) vs. SPDR S&P 500 ETF (SPY)
- Market Cap
- $75.97M
- Dividend Yield
- ―
- Average Volume (3M)
- 11.99K
- Price to Earnings (P/E)
- 12.6
- Beta (1Y)
- 0.75
- Revenue Growth
- 60.61%
- EPS Growth
- -22.94%
- Country
- US
- Employees
- 81
- Sector
- Consumer Defensive
- Sector Strength
- 62
- Industry
- Packaged Foods
FitLife Brands Business Overview & Revenue Model
Company Description
FitLife Brands, Inc. supplies dietary supplements to health-conscious individuals across the United States and globally. Their extensive product line caters to various needs, encompassing weight management, overall well-being, and athletic performanc...
FitLife Brands Earnings Call Summary
Mixed results: strong consolidated revenue growth (+65% YoY) and improving sequential trends (total revenue +4.8% Q/Q), driven largely by the Irwin acquisition and Amazon scale-up, alongside profitability gains (net income and adjusted EBITDA up). However, margin compression (37.0% GM vs 42.8% prior), significant year-over-year declines at Legacy FitLife (total -23% YoY) and Legacy contribution (-25.9%) are notable concerns. Company progress on Irwin supply chain, Amazon traction, SG&A reductions, and debt paydown are encouraging, but channel risks (GNC), product mix issues, and near-term margin pressure keep the picture balanced.
Q2-2026 Updates
Positive Updates
Negative Updates
Company Guidance
The company's guidance focused on operational improvements and financial discipline to drive better margins and profitability: they expect supply‑chain fixes (85% of Irwin formulas approved for three‑year dating, 12% of SKUs on‑hand with three‑year dating and 22% with POs outstanding) and lower out‑of‑stock losses (down >50% Q2 vs Q1) to improve gross margin (company GM 37.0% in Q2; Legacy 41.7%; Irwin 32.8%); product cadence targets at least four new product launches per quarter beginning in 2027; marketing was increased (+16.4% sequentially) to boost off‑Amazon awareness and Amazon performance (Irwin Amazon monthly revenue: ~$0.5M Dec ’25, ~$0.8M Mar ’26, ~<$1.0M June; July comparable; active Amazon subscribers ~94k vs ~90k in mid‑April); SG&A was ~$4.8M (down 3.8% q/q, ~ $0.8M annualized) with further reductions planned; and excess free cash flow will be used to pay down debt (term loan $36.1M after $1.5M amortization; revolver $2.0M after $2.2M paydown; ~$8.6M repaid since the acquisition, saving ~ $0.6M annually at a 6.5% weighted interest rate), all of which management expects to translate into improved margins and profitability in coming quarters.
FitLife Brands Financial Statement Overview
Summary
Good revenue momentum and improving free cash flow support the score (TTM revenue +11.5%; TTM FCF growth +32.3% with FCF roughly matching net income). The main offsets are margin compression versus prior years (TTM net margin ~6.2% vs ~7.8% in 2025 and ~13.9% in 2024) and a higher-than-historical leverage profile (TTM debt-to-equity ~0.81), which raises risk if profitability doesn’t stabilize.
Income Statement
64PositiveBalance Sheet
55NeutralCash Flow
74Positive| Breakdown | TTM | Mar 2026 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 101.27M | 81.46M | 64.47M | 52.70M | 28.80M | 27.91M |
| Gross Profit | 36.76M | 31.45M | 28.08M | 21.43M | 12.03M | 12.50M |
| EBITDA | 11.86M | 10.51M | 13.35M | 8.12M | 5.89M | 6.77M |
| Net Income | 6.23M | 6.33M | 8.98M | 5.30M | 4.43M | 5.41M |
Balance Sheet | ||||||
| Total Assets | 102.59M | 106.32M | 58.53M | 55.35M | 25.71M | 21.51M |
| Cash, Cash Equivalents and Short-Term Investments | 1.09M | 1.65M | 4.47M | 1.14M | 13.28M | 9.90M |
| Total Debt | 38.41M | 45.25M | 13.46M | 20.15M | 103.00K | 158.00K |
| Total Liabilities | 55.22M | 62.68M | 22.41M | 28.31M | 4.32M | 4.16M |
| Stockholders Equity | 47.37M | 43.64M | 36.13M | 27.04M | 21.39M | 17.35M |
Cash Flow | ||||||
| Free Cash Flow | 10.02M | 7.40M | 9.60M | 4.11M | 4.13M | 4.48M |
| Operating Cash Flow | 10.04M | 7.44M | 9.61M | 4.22M | 4.13M | 4.48M |
| Investing Cash Flow | -37.51M | -42.54M | -10.00K | -35.99M | 0 | -529.00K |
| Financing Cash Flow | 27.01M | 32.09M | -6.98M | 20.30M | -750.00K | -390.00K |
FitLife Brands Technical Analysis
Price Trends
Market Momentum
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For FTLF, the sentiment is Negative. The current price of 8.32 is above the 20-day moving average (MA) of 8.19, below the 50-day MA of 8.88, and below the 200-day MA of 10.89, indicating a bearish trend. The MACD of -0.25 indicates Negative momentum. The RSI at 42.20 is Neutral, neither overbought nor oversold. The STOCH value of 63.77 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for FTLF.
FitLife Brands Risk Analysis
FitLife Brands disclosed 13 risk factors in its most recent earnings report. FitLife Brands reported the most risks in the "Finance & Corporate" category.
Latest Risks Added
0 New RisksFitLife Brands Peers Comparison
Overall Rating
HLF65Neutral- FTLF63Neutral
LFVN55Neutral
NATR53Neutral
USNA51Neutral
HAIN41Neutral
Financial Indicators
| Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
| HLF | 65Neutral | $1.64B | 8.94 | -38.70% | ― | 6.35% | -45.18% |
| FTLF | 63Neutral | $75.97M | 12.61 | 13.98% | ― | 60.61% | -22.94% |
| Sector * | 62Neutral | $20.33B | 14.63 | -3.31% | 3.23% | 1.93% | -12.26% |
| LFVN | 55Neutral | $57.83M | 22.02 | 8.17% | 4.03% | -24.79% | -73.68% |
| NATR | 53Neutral | $189.40M | 12.42 | 8.76% | ― | 1.21% | 0.20% |
| USNA | 51Neutral | $242.04M | -11.20 | -3.98% | ― | -0.78% | -228.47% |
| HAIN | 41Neutral | $12.36M | -0.04 | -140.07% | ― | -18.74% | 45.19% |
* Consumer Defensive Sector Average
Performance Comparison
| Show on chart | Ticker | Company Name | Price | Change | % Change |
|---|---|---|---|---|---|
| FTLF | Fitlife Brands | 8.32 | -10.13 | -54.91% | |
| HLF | Herbalife Ltd | 15.55 | 6.12 | 64.90% | |
| NATR | Nature's Sunshine Products | 10.31 | -10.43 | -50.29% | |
| HAIN | The Hain Celestial | 0.13 | -1.26 | -90.43% | |
| USNA | USANA Health Sciences Inc | 12.85 | -6.52 | -33.66% | |
| LFVN | LifeVantage Corp | 4.72 | -1.56 | -24.78% |
FitLife Brands Corporate Events
FitLife Brands Updates Investor Communication With New Presentation
NeutralOn September 9, 2026, FitLife Brands, Inc. began using a new corporate presentation for business purposes, signaling an effort to refresh how it communicates its strategy and performance to stakeholders. The presentation was furnished to regulators r...
FitLife Brands Shareholders Reaffirm Board and Auditor Oversight
PositiveAt its August 11, 2026 annual meeting, FitLife Brands’ shareholders elected directors Dayton Judd, Grant Dawson, Matt Lingenbrink, Seth Yakatan and Shannon Pappas to serve until the 2027 meeting. Investors also approved the appointment of Weinberg &...
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.
Date of analysis: Aug 17, 2026