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Franklin Financial Services (FRAF) AI Stock Analysis

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FRAF

Franklin Financial Services

(NASDAQ:FRAF)

Select Model
Rating:74Outperform
Price Target:$77.00â–²(10.19% Upside)
Action:reiterated
Date:11/10/26

The score is driven primarily by improving financial performance (higher profitability and strong cash conversion) and supportive technical momentum (price above key moving averages with positive MACD). Valuation is also favorable with a modest P/E and a dividend yield, while the dividend increase is an additional positive corporate event.

Positive Factors
Improving revenue and profitabilityStrong revenue expansion and materially improved margins indicate better earnings power across the banking franchise. If maintained, the higher profitability can strengthen internal capital generation, support lending capacity, and provide greater resilience through changing operating conditions.
Negative Factors
Meaningful balance-sheet leverageAlthough leverage has improved, debt-to-equity remains meaningful and can amplify pressure when credit performance or interest-rate conditions weaken. Higher financial obligations may constrain flexibility, increase sensitivity to funding costs, and limit room for growth or distributions during stress.

Franklin Financial Services (FRAF) vs. SPDR S&P 500 ETF (SPY)

-10%0%10%20%30%40%50%60%FRAF+46.58%SPY+14.28%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
Market Cap
$314.53M
Dividend Yield
1.93%
Average Volume (3M)
44.43K
Price to Earnings (P/E)
11.3
Beta (1Y)
0.58
Revenue Growth
7.25%
EPS Growth
76.40%
Country
US
Employees
306
Sector
Financial
Sector Strength
68
Industry
Banks - Regional

Franklin Financial Services Business Overview & Revenue Model

Company Description

Franklin Financial Services Corporation (FRAF) operates as the parent company for Farmers and Merchants Trust Company of Chambersburg, delivering a comprehensive array of financial solutions. This includes commercial, retail banking, and trust servic...

How the Company Makes Money

FRAF makes money primarily through its bank subsidiary by (1) earning net interest income—the spread between interest earned on interest-earning assets (such as commercial, real estate, and consumer loans and certain investment securities) and intere...

Franklin Financial Services Financial Statement Overview

Summary

Strong recent operating improvement: TTM revenue is ~$136.2M with very high reported growth (0.81), net margin improved to ~20.4% (from ~15.9% in 2025 and ~9.8% in 2024), and cash conversion is solid with FCF nearly matching net income (~0.98). Offsetting factors are moderate balance-sheet leverage (debt-to-equity ~1.19) and historical volatility in margins and cash flow growth.

Income Statement

78Positive

Balance Sheet

62Positive

Cash Flow

74Positive
Financial statement breakdown
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue136.18M133.55M113.83M90.38M70.27M63.98M
Gross Profit94.59M85.92M67.91M64.53M64.76M63.18M
EBITDA36.26M28.41M15.40M17.77M18.93M24.22M
Net Income27.83M21.23M11.10M13.60M14.94M19.62M
Balance Sheet
Total Assets2.36B2.24B2.20B1.84B1.70B1.77B
Cash, Cash Equivalents and Short-Term Investments19.78M229.81M524.10M501.87M565.71M715.45M
Total Debt210.86M214.69M223.96M154.48M25.77M24.45M
Total Liabilities2.19B2.06B2.05B1.70B1.59B1.62B
Stockholders Equity177.71M175.24M144.72M132.14M114.20M157.06M
Cash Flow
Free Cash Flow46.37M24.58M19.19M26.07M13.03M17.54M
Operating Cash Flow47.50M25.44M21.75M26.57M25.24M26.35M
Investing Cash Flow-100.38M-107.02M-184.37M-178.27M-95.06M-133.94M
Financing Cash Flow48.34M5.69M343.08M109.94M-40.44M225.59M

Franklin Financial Services Technical Analysis

Technical Analysis SentimentPositive
Last Price69.88

Price Trends

50DMA64.43Positive
100DMA63.32Positive
200DMA58.33Positive

Market Momentum

MACD1.96Negative
RSI64.30Neutral
STOCH39.93Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For FRAF, the sentiment is Positive. The current price of 69.88 is above the 20-day moving average (MA) of 66.96, above the 50-day MA of 64.43, and above the 200-day MA of 58.33, indicating a bullish trend. The MACD of 1.96 indicates Negative momentum. The RSI at 64.30 is Neutral, neither overbought nor oversold. The STOCH value of 39.93 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for FRAF.

Franklin Financial Services Risk Analysis

Franklin Financial Services disclosed 13 risk factors in its most recent earnings report. Franklin Financial Services reported the most risks in the "Finance & Corporate" category.

Higher RiskSector Avg.Lower RiskFinance & CorporateTech & InnovationLegal & RegulatoryProductionAbility to SellMacro & Political
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy

Latest Risks Added

3 New Risks
1.Real estate related loans are a significant portion of our loan portfolio.Q4, 2025
2.As the Bank grows, it is expected that real estate secured loans will continue to comprise a significant part of its balance sheet.Q4, 2025
3.Commercial loans are a significant portion of our loan portfolio.Q4, 2025

Franklin Financial Services Peers Comparison

Overall Rating

UnderperformOutperform
Sector (68)

Financial Indicators

FRAF against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
VABKVABK81Outperform$289.38M10.8514.18%2.69%7.74%49.05%
EFSIEFSI76Outperform$248.41M13.949.27%2.70%17.02%47.37%
FRAFFRAF74Outperform$315.86M11.2715.56%1.93%7.25%76.40%
HWBKHWBK74Outperform$287.13M9.9515.12%2.11%5.50%18.90%
FXNCFXNC71Outperform$273.98M11.8812.06%2.24%0.88%103.52%
OPBKOPBK70Outperform$222.05M7.4412.79%3.59%7.48%28.18%
Sector *68Neutral$18.00B11.429.92%3.81%9.73%1.22%

* Financial Sector Average

Performance Comparison

0%20%40%FRAFHWBKOPBKFXNCEFSIVABKDec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
FRAF and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
FRAFFranklin Financial Services69.8822.2046.55%
HWBKHawthorn Bancshares39.308.2426.54%
OPBKOp Bancorp15.032.1816.97%
FXNCFirst National Corp30.306.7928.88%
EFSIEagle Financial Services 46.0011.0931.78%
VABKVirginia National Bankshares Corporation53.6114.6137.47%

Franklin Financial Services Corporate Events

DividendsFinancial Disclosures

Franklin Financial Services Raises Fourth-Quarter Dividend Again

Positive
Oct 16, 2026

On October 15, 2026, Franklin Financial Services Corporation’s board declared a regular cash dividend of $0.34 per share for the fourth quarter of 2026, matching the third quarter payout. The dividend, which represents a 3.0% increase over the $0.33...

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Nov 10, 2026