Company DescriptionMarie Brizard Wine & Spirits SA engages in the producing, marketing, and selling wines and spirits in Western Europe, the Middle East, Africa, Central and Eastern Europe, the Americas, and Asia-Pacific. It primarily offers scotch whisky under the William Peel brand; vodka under the Sobieski and Krupnik brands; wine-based beverages under the Fruits and Wine brand name; liqueurs and syrups under the Marie Brizard brand; and cognac under the Cognac Gautier brand. The company was founded in 1755 and is based in Charenton-le-Pont, France. Marie Brizard Wine & Spirits SA operates as a subsidiary of Compagnie Financiere Europeenne De Prises De Participation SA.
How the Company Makes MoneyMarie Brizard Wine and Spirits generates revenue primarily through the production, marketing, and sale of its alcoholic beverage products. Key revenue streams include direct sales to retailers and wholesalers, exports to international markets, and partnerships with distribution networks. The company benefits from a strong brand portfolio and strategic partnerships that enhance its market reach and customer base. Additionally, MBWS engages in marketing and promotional activities to drive sales and maintain brand visibility, which are critical components of its revenue generation strategy.