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Jacques Bogart SA (JBOG) AI Stock Analysis

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FR:JBOG

Jacques Bogart SA

(Paris:JBOG)

Select Model
Rating:43Neutral
Price Target:EUR 1.00â–¼(-13.04% Downside)
Action:reiterated
Date:10/28/26

The score is primarily held down by weak financial performance (loss-making year, high and rising leverage, shrinking equity) and very bearish technicals (price well below key moving averages with negative MACD). A high dividend yield and positive (though weakening) free cash flow provide partial support, but do not outweigh the profitability and balance-sheet risks.

Positive Factors
Positive cash generationPositive operating and free cash flow despite a reported net loss shows that the business still converts operations into cash. This provides internal funding for ongoing needs and offers some support against financial pressure, although the trend weakened year over year.
Negative Factors
Material profitability deteriorationThe move from operating profit in 2023–2024 to an operating and net loss in 2025 shows that earnings resilience is weak. Revenue contraction combined with negative margins reduces internally generated capital and makes recovery dependent on reversing operating underperformance.

Jacques Bogart SA (JBOG) vs. iShares MSCI France ETF (EWQ)

-80%-60%-40%-20%0%20%FR:JBOG-71.67%EWQ-1.36%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
Market Cap
EUR 16.81M
Dividend Yield
13.91%
Average Volume (3M)
1,969
Price to Earnings (P/E)
-0.8
Beta (1Y)
0.08
Revenue Growth
-7.83%
EPS Growth
-122.82%
Country
France
Employees
1,849
Sector
Consumer Defensive
Sector Strength
62
Industry
Household & Personal Products

Jacques Bogart SA Business Overview & Revenue Model

Company Description

Headquartered in Paris, France, Jacques Bogart S.A. was established in 1975 and is actively involved in the creation and international distribution of perfumes and cosmetic items. Its diverse portfolio features fragrances sold under prominent labels...

How the Company Makes Money

Jacques Bogart SA primarily makes money by selling branded beauty products—especially fragrances—into wholesale and retail channels. Revenue is generated from (1) sales of its own brands’ finished goods (e.g., perfumes and related cosmetic/grooming p...

Jacques Bogart SA Financial Statement Overview

Summary

Overall fundamentals are weak: 2025 profitability deteriorated sharply (operating loss and net loss with ~-8.5% net margin) and revenue declined (~-4.7% YoY). The balance sheet is highly levered with worsening debt-to-equity (~3.54x) and shrinking equity, increasing financial risk. Positive operating and free cash flow in 2025 is a key offset, but both weakened versus 2024 (FCF down ~41%).

Income Statement

32Negative

Balance Sheet

27Negative

Cash Flow

55Neutral
Financial statement breakdown
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue264.88M264.88M289.65M293.45M291.23M245.90M
Gross Profit134.48M134.48M152.96M154.02M44.44M33.53M
EBITDA22.61M22.61M40.60M41.94M29.97M22.09M
Net Income-22.64M-22.64M-441.00K3.78M-10.43M754.00K
Balance Sheet
Total Assets349.36M349.36M398.69M378.26M407.88M447.00M
Cash, Cash Equivalents and Short-Term Investments36.68M36.68M43.20M53.20M69.25M93.25M
Total Debt203.03M203.03M211.81M191.91M209.19M226.63M
Total Liabilities291.72M291.72M316.82M293.96M320.68M349.81M
Stockholders Equity57.39M57.39M81.63M84.30M87.20M97.19M
Cash Flow
Free Cash Flow13.88M13.88M26.39M10.70M13.46M31.67M
Operating Cash Flow17.37M17.37M32.67M16.11M20.03M41.68M
Investing Cash Flow-3.66M-3.67M-6.09M1.68M-3.81M-9.65M
Financing Cash Flow-22.48M-22.48M-34.84M-33.89M-39.90M-25.06M

Jacques Bogart SA Technical Analysis

Technical Analysis SentimentNegative
Last Price1.15

Price Trends

50DMA1.86Negative
100DMA2.02Negative
200DMA2.53Negative

Market Momentum

MACD-0.21Positive
RSI21.96Positive
STOCH6.77Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For FR:JBOG, the sentiment is Negative. The current price of 1.15 is below the 20-day moving average (MA) of 1.64, below the 50-day MA of 1.86, and below the 200-day MA of 2.53, indicating a bearish trend. The MACD of -0.21 indicates Positive momentum. The RSI at 21.96 is Positive, neither overbought nor oversold. The STOCH value of 6.77 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for FR:JBOG.

Jacques Bogart SA Peers Comparison

Overall Rating

UnderperformOutperform
Sector (62)

Financial Indicators

FR:JBOG against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
FR:ORFR:OR82OutperformEUR 232.44B36.9718.33%1.65%3.46%3.19%
FR:ITPFR:ITP75OutperformEUR 3.04B25.2516.52%2.75%-4.21%-15.38%
FR:BBFR:BB69NeutralEUR 2.59B22.146.96%3.74%-3.80%-32.31%
Sector *62Neutral$20.33B14.63-3.31%3.23%1.93%-12.26%
FR:ALODCFR:ALODC61NeutralEUR 61.36M11.9013.56%2.52%16.80%17.74%
FR:ALLANFR:ALLAN47NeutralEUR 172.64M11.763.79%2.34%-7.43%-32.91%
FR:JBOGFR:JBOG43NeutralEUR 17.32M-0.77―13.91%-7.83%-122.82%

* Consumer Defensive Sector Average

Performance Comparison

-50%-25%0%25%FR:JBOGFR:ITPFR:ORFR:BBFR:ALLANFR:ALODCDec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
FR:JBOG and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
FR:JBOGJacques Bogart SA1.15-2.91-71.67%
FR:ITPInterparfums34.608.7233.69%
FR:ORL'Oreal S.A. (UK)436.9582.0723.13%
FR:BBSociete BIC SA64.2017.9838.90%
FR:ALLANLanson-BCC25.60-6.88-21.18%
FR:ALODCOmer - Decugis & Cie SA7.14-0.37-4.86%

Jacques Bogart SA Corporate Events

Bogart Sells Israeli April Cosmetics Chain to Chairman’s Holding Company

Oct 15, 2026

Jacques Bogart SA has sold 100% of its shares in Israeli subsidiary April Cosmetics and Perfumes Store Chain Ltd to April Holding D.K Ltd, owned by its chairman and CEO David Konckier, for 20,147,000 NIS, or about €5.8 million. The price reflec...

Jacques Bogart Hit by H1 Losses as Retail Restructuring and Debt Talks Intensify

Sep 29, 2026

Jacques Bogart SA reported a difficult first half of 2026, with total revenue falling to €117.7 million and group net loss widening slightly to €14.8 million amid a weak economic and geopolitical backdrop. While EBITDA stayed positive and...

Jacques Bogart Reports Summer 2026 Share Buyback Transactions

Sep 8, 2026

Jacques Bogart SA has reported a series of share buyback transactions executed on the market between 1 June and 31 August 2026 via its securities deposit account at LCL. The disclosed operations include multiple purchases on 8 and 9 July 2026, totali...

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Oct 27, 2026