Societe BIC SA (BB) AI Stock Analysis

10 Followers

Societe BIC SA

(Paris:BB)

Select Model

Rating:58Neutral

Price Target:EUR 67.00▲(2.13% Upside)

Action:reiterated

Date:10/31/26

The score is primarily driven by mixed fundamentals: strong balance-sheet positioning and solid free-cash-flow conversion are offset by a sharp 2025 decline in margins and returns. Technical indicators are notably weak (negative MACD, low RSI/Stoch, and price below short-term averages), which drags the score, while a supportive dividend yield helps partially balance valuation.

Positive Factors

Conservative Balance SheetLow leverage and a substantial equity base provide financial flexibility over the next several quarters. This reduces balance-sheet strain, supports continued investment in the core portfolio, and gives BIC greater resilience if operating conditions remain difficult.

Negative Factors

Sharp Margin CompressionThe substantial decline in operating and net margins shows that BIC's recent earnings power has weakened materially. Even with a relatively stable gross margin, sustained pressure below gross profit could constrain reinvestment, distributions, and returns over coming quarters.

Societe BIC SA (BB) vs. iShares MSCI France ETF (EWQ)

Market Cap: EUR 2.65B
Dividend Yield: 3.66%
Average Volume (3M): 30.65K
Price to Earnings (P/E): 22.6
Beta (1Y): 0.70
Revenue Growth: -3.80%
EPS Growth: -32.31%
Country: France
Employees: 11,000
Sector: General
Sector Strength: 55
Industry: Household & Personal Products

Societe BIC SA Business Overview & Revenue Model

Company Description

Société BIC S.A. is a global manufacturer and distributor of consumer products, specializing in writing instruments, lighters, and personal care items. The company offers a broad array of stationery, including various pens (such as ballpoint, gel, fi...

How the Company Makes Money

BIC makes money primarily by selling branded consumer products in three main categories: (1) Stationery (writing instruments and related supplies), (2) Lighters, and (3) Shavers. Revenue is generated through the sale of these products to retailers, d...

Societe BIC SA Financial Statement Overview

Summary

Financials are mixed: 2025 showed a material profitability step-down (net margin ~4.1% vs. ~9.7% in 2024; operating margin ~7.5% vs. ~14.1%), and revenue was flat-to-down. Offsetting this, the balance sheet is conservatively financed (debt-to-equity ~0.19) and cash conversion is strong with solid free cash flow (~€222M), though down versus 2024.

Income Statement

58Neutral

Balance Sheet

72Positive

Cash Flow

66Positive

Financial statement breakdown
Breakdown	TTM	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	2.05B	2.09B	2.20B	2.26B	2.23B	1.83B
Gross Profit	1.09B	1.02B	1.10B	1.15B	1.08B	930.75M
EBITDA	324.59M	271.43M	424.52M	442.92M	401.94M	563.32M
Net Income	117.75M	86.00M	212.01M	226.51M	198.60M	314.19M
Balance Sheet
Total Assets	2.78B	2.61B	2.83B	2.65B	2.69B	2.50B
Cash, Cash Equivalents and Short-Term Investments	438.00M	469.01M	459.17M	477.26M	422.86M	468.91M
Total Debt	333.00M	318.00M	334.90M	156.19M	119.38M	100.07M
Total Liabilities	1.06B	948.00M	1.04B	800.74M	820.38M	772.02M
Stockholders Equity	1.72B	1.67B	1.79B	1.85B	1.87B	1.72B
Cash Flow
Free Cash Flow	296.18M	222.00M	270.59M	258.97M	216.40M	214.38M
Operating Cash Flow	383.73M	309.00M	357.71M	353.30M	299.99M	280.56M
Investing Cash Flow	-58.20M	-60.00M	-283.71M	-114.06M	-172.46M	57.57M
Financing Cash Flow	-206.92M	-223.00M	-73.26M	-192.06M	-175.18M	-148.27M

Societe BIC SA Technical Analysis

Technical Analysis SentimentPositive

Last Price65.60

Price Trends

50DMA65.86Negative

100DMA64.81Positive

200DMA59.52Positive

Market Momentum

MACD-0.26Negative

RSI53.36Neutral

STOCH94.64Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For FR:BB, the sentiment is Positive. The current price of 65.60 is above the 20-day moving average (MA) of 65.06, below the 50-day MA of 65.86, and above the 200-day MA of 59.52, indicating a neutral trend. The MACD of -0.26 indicates Negative momentum. The RSI at 53.36 is Neutral, neither overbought nor oversold. The STOCH value of 94.64 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for FR:BB.

Societe BIC SA Peers Comparison

Overall Rating

UnderperformOutperform

Sector (55)

Financial Indicators

FR:BB against its peers
Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
FR:OR	82Outperform	EUR 240.02B	38.17	18.33%	1.60%	3.46%	3.19%
FR:ITP	75Outperform	EUR 3.23B	26.82	16.52%	2.59%	-4.21%	-15.38%
FR:SK	61Neutral	EUR 3.18B	26.20	3.80%	4.86%	-1.31%	-9.96%
FR:BB	58Neutral	EUR 2.65B	22.62	6.96%	3.66%	-3.80%	-32.31%
Sector *	55Neutral	$6.65B	3.83	-15.92%	6.20%	10.91%	7.18%
FR:RCO	55Neutral	EUR 2.73B	34.11	4.08%	1.45%	-5.01%	-35.79%
FR:JBOG	50Neutral	EUR 31.63M	-1.40	―	7.62%	-7.83%	-122.82%

* General Sector Average

Performance Comparison

FR:BB and its peers over the selected period
Ticker	Company Name	Price	Change	% Change
FR:BB	Societe BIC SA	65.60	20.87	46.65%
FR:ITP	Interparfums	36.74	12.30	50.31%
FR:OR	L'Oreal S.A. (UK)	451.20	103.48	29.76%
FR:RCO	Remy Cointreau	51.85	10.20	24.50%
FR:SK	SEB SA	57.65	12.70	28.25%
FR:JBOG	Jacques Bogart SA	2.10	-2.24	-51.61%

Societe BIC SA Corporate Events

BIC Holds 2026 Guidance as Razors and Tangle Teezer Offset Stationery and Lighter Weakness

Oct 28, 2026

BIC reported third-quarter 2026 revenue of €516 million, down slightly year-on-year with organic growth of -0.6%, bringing nine-month sales to €1,556 million and modest organic growth of 1.0%. Stationery and lighters both declined, dragged by weak de...

BIC Updates Share Capital and Voting Rights Ahead of Key Results

Oct 5, 2026

Société BIC reported that as of 30 September 2026 its share capital consists of 40,861,314 shares, corresponding to 57,535,611 gross voting rights and 56,980,638 voting rights net of shares without voting rights. This disclosure, made under French ma...

BIC Launches 2030 Strategy to Drive Growth, Profitability and Circular Innovation

Sep 7, 2026

BIC has unveiled its “BIC to the Future” strategic roadmap to 2030, sharpening its focus on four core categories: stationery, lighters, shavers and brushes. The plan aims to reignite steady organic growth, simplify the product portfolio and increase...

BIC Spends €8.3 Million on August Share Buybacks Ahead of Strategy Update

Sep 3, 2026

Société BIC disclosed that it repurchased 124,157 of its own shares in August 2026 at a weighted average price of €66.88, for a total outlay of about €8.3 million. The buyback activity, executed over several trading days, reflects the group’s ongoing...

BIC Reports No Share Buybacks in July Ahead of Strategic Update

Aug 5, 2026

Société BIC SA reported that it carried out no share buyback transactions during July 2026, in line with disclosure requirements for dealings in its own shares on Euronext Paris. The company also highlighted upcoming investor-focused events in Septem...

Glossary

BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Oct 31, 2026

Societe BIC SA AI Stock Analysis