Company DescriptionChristian Dior SE, through its subsidiaries, engages in the production, distribution, and retail of fashion and leather goods, wines and spirits, perfumes and cosmetics, and watches and jewelry worldwide. The company offers its fashion and leather goods under the Louis Vuitton, Christian Dior Couture, Loewe, Marc Jacobs, Celine, Kenzo, Givenchy, Pink Shirtmaker, Emilio Pucci, Berluti, Loro Piana, Rimowa brand names; wines and spirits under the Hennessy, Glenmorangie, Ardbeg, a Belvedere, Volcán de mi Tierra, Moët & Chandon, Dom Pérignon, Veuve Clicquot, Krug, Château d'Yquem, Ruinart, Belvedere, Glenmorangie, Newton Vineyards, Bodega Numanthia, and Château d'Esclans brand names; and perfumes and cosmetics under the Parfums Christian Dior, Guerlain, Parfums Givenchy, Make Up For Ever, Benefit Cosmetics, Fresh, Acqua di Parma, KVD Vegan Beauty, Fenty, Ole Henriksen, and Maison Francis Kurkdjian brand names. It also provides watches and jewelry under the Tiffany, Bvlgari, TAG Heuer, Zenith, Hublot, Chaumet, and Fred brand names. In addition, the company operates retail stores under the DFS Galleria, Sephora, Le Bon Marché, and Ile de Beauté names; publishes Le Parisien- Aujourd'hui en France, a daily newspaper; designs and builds yachts; and operates the Cova pastry shops. Further, it is involved in real estate activities under the La Samaritaine brand name; and hotel business. The company sells its products through store network, including e-commerce websites; and agents and distributors. As of December 31, 2021, it operated 5,556 stores. The company was incorporated in 1946 and is headquartered in Paris, France. Christian Dior SE was formerly a subsidiary of Semyrhamis SA.
How the Company Makes MoneyChristian Dior generates revenue through multiple streams within the luxury goods market. The primary sources of income include the sale of haute couture and ready-to-wear fashion, which are marketed through a combination of Dior's own boutiques and select high-end department stores worldwide. The brand's leather goods and accessories, such as handbags and small leather items, represent another significant portion of its revenue. In addition, Dior's beauty division, which includes fragrance, skincare, and cosmetics, contributes substantially to the company's earnings. This division benefits from strategic partnerships and licensing agreements, allowing for widespread distribution and brand visibility. Dior's jewelry and timepieces also play a role in its financial success, appealing to affluent consumers globally. Furthermore, Dior's earnings are augmented by its parent company, LVMH Moët Hennessy Louis Vuitton, providing synergies and shared resources that support growth and profitability.