First-Mover AdvantageFold has a first-mover advantage in preparing and distributing bitcoin-denominated gift cards within the $300B gift card market, simplifying bitcoin purchasing for users.
Partnerships And InfrastructureFold's partnership with Stripe and Visa for the bitcoin credit card provides strong issuing infrastructure and security, differentiating it with up to 3.5% rewards on every transaction.
Product Launch And Market ExpansionFold launched its bitcoin gift card on Giftcards.com, and it has entered mainstream retail, spotted at Kroger Co., a leading supermarket chain managing 2,700 stores.