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Foot Locker (FL)
NYSE:FL

Footlocker (FL) AI Stock Analysis

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FL

Footlocker

(NYSE:FL)

56Neutral
Foot Locker faces significant challenges in profitability and valuation, reflected in a low financial performance score and stretched P/E ratio. Although the earnings call provided some positive insights, technical indicators suggest caution. Recent corporate events introduce both opportunities and risks. Overall, the stock is under pressure but holds potential for recovery if strategic initiatives succeed.
Positive Factors
Acquisition
FL announces acquisition by DKS at a ~90% premium.
Financial Performance
The transaction is expected to be accretive to EPS in the first full fiscal year post-close and sees $100-$125M in cost synergies in the medium-term through procurement and direct sourcing efficiencies.
Market Position
The acquisition makes the combined company more important to its key vendors, which could provide better terms or access to product.
Negative Factors
Earnings
FL pre-announced Q1 results coming below expectations with softer than expected traffic trends globally and a non-GAAP net loss.
Leadership
Underwhelming guidance and past performance may lead to changes in the company's executive leadership.
Sales Performance
Estimates for future earnings have been significantly lowered due to weaker sales and higher tariffs.

Footlocker (FL) vs. S&P 500 (SPY)

Footlocker Business Overview & Revenue Model

Company DescriptionFoot Locker, Inc., through its subsidiaries, operates as an athletic footwear and apparel retailer. The company engages in the retail of athletic footwear, apparel, accessories, equipment, and team licensed merchandise under the Foot Locker, Lady Foot Locker, Kids Foot Locker, Champs Sports, Eastbay, atmos, WSS, Footaction, and Sidestep brand names. As of January 29, 2022, it operated 2,858 retail stores in 28 countries across the United States, Canada, Europe, Australia, New Zealand, and Asia; and 142 franchised Foot Locker stores located in the Middle East and Asia. The company also offers its products through various e-commerce sites and mobile apps. Foot Locker, Inc. was founded in 1879 and is headquartered in New York, New York.
How the Company Makes MoneyFoot Locker makes money primarily through the sale of athletic footwear and apparel. The company's revenue model is based on retail sales across its physical stores and online platforms. Key revenue streams include direct sales from its branded stores and e-commerce websites. Foot Locker also benefits from strategic partnerships with major sportswear brands, which allow them to offer exclusive products and limited-edition releases that drive consumer demand. Additionally, the company leverages its global presence to capitalize on emerging markets and expand its customer base, contributing to its overall earnings.

Footlocker Key Performance Indicators (KPIs)

Any
Any
Store Count
Store Count
Indicates the number of retail locations, reflecting the company's physical presence and potential market reach. A growing store count can signal expansion, while a decline might suggest consolidation or strategic shifts.
Chart InsightsFoot Locker's store count has been on a declining trend, reflecting a strategic shift towards optimizing store performance rather than expansion. Despite this reduction, the company has successfully driven comp sales growth and improved gross margins, as highlighted in the latest earnings call. The focus on store refreshes and digital advancements, along with strong brand partnerships, has bolstered performance. However, challenges in apparel and certain international markets persist, indicating a need for targeted strategies in these areas to sustain growth momentum.
Data provided by:Main Street Data

Footlocker Financial Statement Overview

Summary
Foot Locker's financial performance is mixed, with a stable balance sheet but declining income statement metrics. The income statement shows a sharp decline in net profit margin to 0.15%, indicating significant challenges in profitability. However, cash flow has improved, with free cash flow turning positive and operating cash flow showing strength. Overall, financial stability is moderate but profitability remains a significant concern.
Income Statement
55
Neutral
Foot Locker's income statement reveals a concerning trend in revenue and profitability. The gross profit margin is 29.07% for the latest fiscal year, but net profit margin has fallen sharply to 0.15% due to a significant decrease in net income. Revenue has declined over the past two years, indicating challenges in sales growth. The EBIT margin has decreased to 1.29%, reflecting pressure on operational efficiency. EBITDA margin is 4.86%, also showing a decline from previous years. These trends suggest weakening profitability and growth prospects.
Balance Sheet
60
Neutral
The balance sheet indicates a balanced financial structure with a debt-to-equity ratio of 0.96, which is reasonable for the retail industry. Return on Equity (ROE) is low at 0.41%, reflecting reduced profitability. The equity ratio stands at 43.11%, showing a stable base of equity financing. Overall, the balance sheet suggests moderate financial stability but highlights the need to improve returns on equity.
Cash Flow
65
Positive
Foot Locker's cash flow statement shows improvement in free cash flow, which grew from negative to $105 million, indicating better cash management. The operating cash flow to net income ratio is 28.75, reflecting strong cash flow generation despite low net income. The free cash flow to net income ratio is 8.75, suggesting that while cash flow is improving, profitability needs attention. Overall, the cash flow situation has improved but remains a concern due to low profitability.
Breakdown
Mar 2025Mar 2024Mar 2023Mar 2022Mar 2021
Income StatementTotal Revenue
7.99B8.17B8.76B8.96B7.55B
Gross Profit
2.32B2.27B2.80B3.08B2.18B
EBIT
103.00M142.00M581.00M1.43B537.00M
EBITDA
277.00M-200.00M859.00M1.25B606.00M
Net Income Common Stockholders
12.00M-330.00M342.00M893.00M323.00M
Balance SheetCash, Cash Equivalents and Short-Term Investments
401.00M297.00M536.00M804.00M1.68B
Total Assets
6.75B6.87B7.91B8.14B7.04B
Total Debt
2.78B2.94B3.23B3.39B3.19B
Net Debt
2.38B2.65B2.69B2.59B1.51B
Total Liabilities
3.84B3.98B4.61B4.89B4.26B
Stockholders Equity
2.91B2.89B3.29B3.24B2.78B
Cash FlowFree Cash Flow
105.00M-151.00M-112.00M457.00M903.00M
Operating Cash Flow
345.00M91.00M173.00M666.00M1.06B
Investing Cash Flow
-240.00M-222.00M-162.00M-1.38B-168.00M
Financing Cash Flow
-7.00M-120.00M-279.00M-152.00M-126.00M

Footlocker Technical Analysis

Technical Analysis Sentiment
Positive
Last Price23.85
Price Trends
50DMA
14.03
Positive
100DMA
16.98
Positive
200DMA
21.40
Positive
Market Momentum
MACD
1.42
Negative
RSI
81.90
Negative
STOCH
84.75
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For FL, the sentiment is Positive. The current price of 23.85 is above the 20-day moving average (MA) of 13.44, above the 50-day MA of 14.03, and above the 200-day MA of 21.40, indicating a bullish trend. The MACD of 1.42 indicates Negative momentum. The RSI at 81.90 is Negative, neither overbought nor oversold. The STOCH value of 84.75 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for FL.

Footlocker Risk Analysis

Footlocker disclosed 40 risk factors in its most recent earnings report. Footlocker reported the most risks in the “Finance & Corporate” category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Footlocker Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
VCVC
81
Outperform
$2.38B8.1225.15%-1.35%-39.06%
76
Outperform
$1.90B11.2819.51%3.16%10.17%-4.71%
AEAEO
73
Outperform
$2.05B7.1018.80%4.17%1.27%96.32%
61
Neutral
$6.99B11.272.81%3.90%2.61%-21.77%
KSKSS
58
Neutral
$952.93M8.602.83%19.41%-7.18%-65.92%
FLFL
56
Neutral
$1.22B194.630.62%-2.20%
SPSPB
54
Neutral
$1.63B31.092.79%2.76%1.46%-95.70%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
FL
Footlocker
23.85
1.94
8.85%
AEO
American Eagle
12.36
-10.44
-45.79%
KSS
Kohl's Corporation
8.56
-14.83
-63.40%
SPB
Spectrum Brands Holdings
65.47
-24.74
-27.42%
SHOO
Steven Madden
26.18
-14.59
-35.79%
VC
Visteon
86.85
-27.34
-23.94%

Footlocker Earnings Call Summary

Earnings Call Date:Mar 05, 2025
(Q4-2024)
|
% Change Since: 37.31%|
Next Earnings Date:May 29, 2025
Earnings Call Sentiment Neutral
Foot Locker demonstrated positive momentum through consecutive quarters of comp sales growth and gross margin expansion, driven by strong brand partnerships and successful store and digital initiatives. However, challenges remain in segments such as apparel, WSS, and certain international markets, which reflect cautious consumer behavior and regional market dynamics.
Q4-2024 Updates
Positive Updates
Positive Comp Sales Growth
Foot Locker reported three consecutive quarters of positive comp sales, with a total comp increase of 2.6% in the fourth quarter, driven by strong performance in the Foot Locker and Kids Foot Locker banners.
Gross Margin Expansion
The company achieved a 300 basis point improvement in gross margin year-over-year, attributed to merchandise margin recovery and cost savings, despite a promotional environment.
Successful Store Refresh Program
In 2024, Foot Locker completed over 400 store refreshes and plans to refresh about 300 more in 2025, with positive customer feedback and improved store performance.
Digital and Loyalty Program Advancements
Foot Locker launched a new mobile app in the US, increasing digital penetration by 100 basis points to 18.2%, and saw a significant increase in sales capture rate from its FLX Rewards Program.
Strong Brand Partnerships
Foot Locker strengthened its partnerships with brands such as Nike, Adidas, New Balance, and ASICS, with double-digit sales growth reported in those brands.
Negative Updates
Apparel Business Challenges
The apparel segment faced comp declines down in the mid-teens, due to a lag in innovation compared to footwear.
WSS Segment Performance
WSS saw a comparable sales decline of 3.3%, with consumers being cautious with discretionary spending and the impacts of inflation and natural disasters in key markets.
Underperformance in Asia Pacific
Comps in the Asia Pacific region were down 7.6%, affected by competitive dynamics and the winding down of operations in South Korea.
Atmos Segment Decline
Atmos experienced an 8.7% decline in comps, partly due to a strategic shift away from less profitable third-party digital platforms.
Company Guidance
In Foot Locker's fourth quarter earnings call for fiscal year 2024, CEO Mary Dillon highlighted the company's robust performance and strategic advancements. The company reported a total comp sales increase of 2.6% for the quarter, with Foot Locker and Kids Foot Locker banners showing a comp growth of 3.6%, largely due to strong holiday sales. Champs Sports also marked a second consecutive quarter of positive comps with a 1.8% increase. Gross margins improved by 300 basis points year-over-year, driven by merchandise margin recovery and cost savings efforts, which generated $35 million in the fourth quarter alone. Non-GAAP earnings per share exceeded revised expectations at $0.86, compared to the guidance of $0.70 to $0.80. The company also made significant progress in its Lace Up Plan, completing over 400 store Refreshes in 2024 and planning 300 more in 2025. Digital advancements included a new mobile app rollout and increased digital penetration to 18.2%. The FLX Rewards Program saw strong adoption, with sales capture reaching 49% in North America, close to the 50% target for 2026. Foot Locker also achieved $100 million in cost savings in 2024, ahead of the expected $90 million, and is targeting additional savings of $60 million to $70 million in 2025. Despite consumer caution and external uncertainties, the company remains focused on driving profitable market share gains through continued strategic investments and cost management.

Footlocker Corporate Events

Delistings and Listing ChangesM&A Transactions
Foot Locker Announces Merger with DICK’S Sporting Goods
Neutral
May 15, 2025

On May 15, 2025, Foot Locker, Inc. entered into a merger agreement with DICK’S Sporting Goods, Inc., where Foot Locker will be acquired by DICK’S, with the merger subject to approval by shareholders and regulatory conditions. The merger will result in Foot Locker’s shares being delisted from the NYSE, and shareholders will have the option to receive cash or shares of DICK’S stock. The agreement includes provisions for the treatment of equity awards and conditions for closing, such as shareholder approval and regulatory clearances. Termination fees are outlined should the merger not proceed under specific circumstances.

The most recent analyst rating on (FL) stock is a Hold with a $30.00 price target. To see the full list of analyst forecasts on Foot Locker stock, see the FL Stock Forecast page.

Spark’s Take on FL Stock

According to Spark, TipRanks’ AI Analyst, FL is a Neutral.

Foot Locker’s overall stock score reflects moderate financial stability with significant profitability challenges. While the earnings call indicated positive strategic progress, the high P/E ratio and lack of dividend yield are concerns. The technical analysis shows bearish trends, offset by potential strategic gains from corporate events such as the merger and leadership changes. The stock faces notable risks but also opportunities for improvement.

To see Spark’s full report on FL stock, click here.

M&A TransactionsFinancial Disclosures
Foot Locker Announces Merger with DICK’S Sporting Goods
Negative
May 15, 2025

On May 15, 2025, Foot Locker and DICK’S Sporting Goods announced a definitive merger agreement under which DICK’S will acquire Foot Locker for approximately $2.4 billion in equity value. This transaction, subject to shareholder and regulatory approval, is expected to close in the second half of 2025. Additionally, Foot Locker reported preliminary financial results for the first quarter of 2025, showing a net loss of $363 million compared to a net income of $8 million in the previous year. The company experienced a 2.6% decrease in comparable sales, with North America sales down by 0.5%, and attributed these results to softer global traffic trends and an uncertain macroeconomic environment.

The most recent analyst rating on (FL) stock is a Hold with a $30.00 price target. To see the full list of analyst forecasts on Foot Locker stock, see the FL Stock Forecast page.

Spark’s Take on FL Stock

According to Spark, TipRanks’ AI Analyst, FL is a Neutral.

Foot Locker’s overall score reflects a balance of moderate financial stability and bearish technical indicators. While the earnings call highlighted positive sales and margin improvements, the financial performance reveals significant profitability challenges. The stock’s valuation appears stretched, with a high P/E ratio and no dividend yield. Technical analysis shows bearish trends, though new leadership offers potential strategic gains. Overall, the stock faces notable risks but also opportunities for improvement.

To see Spark’s full report on FL stock, click here.

Executive/Board ChangesBusiness Operations and Strategy
Foot Locker Appoints Franklin Bracken as President
Positive
Mar 26, 2025

On March 25, 2025, Foot Locker, Inc. announced the appointment of Franklin R. Bracken as President, effective March 26, 2025. Bracken, who has been with the company since 2010, will continue to report to CEO Mary Dillon and will work to accelerate the company’s Lace Up Plan, focusing on enhancing the omni-retail experience and creating long-term shareholder value. Bracken’s extensive experience in brand management and retail operations positions him to further strengthen Foot Locker’s market position and drive meaningful business results.

Business Operations and StrategyFinancial Disclosures
Foot Locker Reports Q4 2024 Financial Results
Neutral
Mar 5, 2025

Foot Locker, Inc. reported its financial results for the fourth quarter of 2024, showing a 5.8% decrease in total sales year-over-year, but a 2.6% increase in comparable sales. The company achieved a gross margin expansion of 300 basis points and a significant improvement in net income from continuing operations compared to the previous year. Foot Locker completed 160 store refreshes in the quarter and issued a cautious outlook for 2025, anticipating continued consumer and promotional pressures. The company plans to focus on customer-facing investments and brand partnerships to drive growth and shareholder value.

Glossary
OutperformA stock rated as "Outperform" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock is likely to deliver higher returns compared to the average returns of other stocks in the same sector or market index. Investors might consider this stock a good buying opportunity.
NeutralA stock rated as "Neutral" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly attractive nor unattractive for investment. Investors may consider holding onto the stock, as it is not expected to either significantly outperform or underperform the market.
UnderperformA stock rated as "Underperform" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock may deliver lower returns compared to the average returns of other stocks in the same sector or market index. Investors might consider selling the stock or avoiding it as an investment.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.