Squirrel Media SA (SQRL) AI Stock Analysis

Squirrel Media SA

(BME:SQRL)

Select Model

Rating:69Neutral

Price Target:EUR 2.50▲(25.94% Upside)

Action:downgraded

Date:08/06/26

The overall score reflects a balance between Squirrel Media’s strong top-line growth and improving leverage, and its weaker profitability quality and valuation risk. The most significant factor is financial performance: revenue is expanding rapidly and EBITDA margins are holding, but gross and net margins have compressed and cash flows remain inconsistent, raising sustainability concerns. Technicals modestly drag the score as the stock trades below key moving averages with a negative MACD, signaling lack of bullish momentum despite not being deeply oversold. Valuation further weighs on the rating, with a rich P/E multiple and no dividend, leaving limited cushion if growth or margins disappoint.

Positive Factors

Accelerating revenue growthSquirrel's near-80% revenue growth in 2025 provides a durable foundation for scaling its digital media and ad operations. Sustained top-line expansion supports investment in content, audience building and sales capacity, improving long-term market position and enabling operating leverage as fixed costs are spread over higher sales.

Negative Factors

Sharp gross margin compressionA large drop in gross margin suggests persistent pricing pressure, higher content or platform costs, or a lower-margin revenue mix. This undermines the ability of revenue growth to drive profits and cash flow, requiring sustained operational adjustments to restore structural profitability over multiple quarters.

Squirrel Media SA (SQRL) vs. iShares MSCI Spain ETF (EWP)

Market Cap: EUR 188.02M
Dividend Yield: ―
Average Volume (3M): 14.41K
Price to Earnings (P/E): 22.5
Beta (1Y): 0.47
Revenue Growth: 57.79%
EPS Growth: 418.45%
Country: Spain
Employees: 370
Sector: Technology
Sector Strength: 61
Industry: Information Technology Services

Squirrel Media SA Business Overview & Revenue Model

Company Description

Squirrel Media, S.A. specializes in the creation and global dissemination of audiovisual media content, catering to both the Spanish market and international audiences. The company's core services encompass advertising, content development, media com...

How the Company Makes Money

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Squirrel Media SA Financial Statement Overview

Summary

Financial performance is solid overall, driven by very strong revenue growth from €78M in 2022 to €244M in 2025 and stable EBITDA margins around 10–14%, but the score is tempered by sharp gross margin erosion from 22% to 6%, falling net margins to 2.5%, declining return on equity, and volatile cash flows with negative free cash flow in half of the last six years.

Income Statement

82Very Positive

Balance Sheet

75Positive

Cash Flow

68Positive

Financial statement breakdown
Breakdown	TTM	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	289.32M	243.52M	144.49M	129.64M	78.31M	69.70M
Gross Profit	17.93M	13.99M	21.11M	23.93M	17.50M	9.71M
EBITDA	31.63M	26.05M	22.03M	24.00M	14.48M	7.96M
Net Income	8.35M	6.06M	2.88M	10.29M	3.54M	5.56M
Balance Sheet
Total Assets	299.02M	259.12M	211.44M	173.56M	117.98M	64.28M
Cash, Cash Equivalents and Short-Term Investments	19.69M	14.73M	10.77M	16.34M	15.80M	15.61M
Total Debt	55.56M	54.08M	46.83M	41.94M	28.02M	15.79M
Total Liabilities	210.62M	182.16M	135.38M	108.25M	69.98M	33.80M
Stockholders Equity	77.44M	64.77M	63.69M	55.73M	43.00M	29.93M
Cash Flow
Free Cash Flow	-4.43M	6.99M	-10.87M	9.83M	-12.48M	-3.55M
Operating Cash Flow	18.14M	13.84M	27.08M	31.01M	10.30M	8.19M
Investing Cash Flow	-28.08M	-2.42M	-42.59M	-27.88M	-33.31M	-13.10M
Financing Cash Flow	15.68M	-8.65M	10.29M	7.01M	24.23M	1.39M

Squirrel Media SA Peers Comparison

Overall Rating

UnderperformOutperform

Sector (61)

Financial Indicators

ES:SQRL against its peers
Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
ES:SQRL	69Neutral	EUR 188.02M	22.50	11.75%	―	57.79%	418.45%
Sector *	61Neutral	$37.18B	12.37	-10.20%	1.83%	8.50%	-7.62%
ES:IZER	57Neutral	EUR 255.21M	109.17	1.68%	―	25.36%	-66.56%
ES:DOM	49Neutral	EUR 371.96M	35.40	4.81%	2.13%	-10.49%	-38.69%

* Technology Sector Average

Performance Comparison

ES:SQRL and its peers over the selected period
Ticker	Company Name	Price	Change	% Change
ES:SQRL	Squirrel Media SA	1.96	-0.78	-28.47%
ES:DOM	Global Dominion Access SA	2.48	-0.66	-20.86%
ES:480S	Soluciones Cuatroochenta SA	17.90	1.10	6.55%
ES:AGIL	Agile Content SA	2.20	0.38	20.88%
ES:GIGA	Gigas Hosting SA	2.49	-2.01	-44.67%
ES:IZER	Izertis SA	7.38	-2.14	-22.48%

Squirrel Media SA Corporate Events

Squirrel Media Closes All-Share Acquisition of Digital Ad Specialist ADSPLANNING

Jul 9, 2026

Squirrel Media has completed the acquisition of 100% of ADSPLANNING, a Spanish specialist in digital advertising planning and management with strong programmatic technology and data-driven campaign capabilities. The deal, paid entirely in Squirrel sh...

Squirrel Media shareholders endorse 2025 accounts and management reports

Jul 1, 2026

Squirrel Media SA reported that its Ordinary General Shareholders’ Meeting, held on June 25, 2026, approved all resolutions on the agenda with 85.897% of share capital represented, underscoring strong shareholder support and governance continui...

Squirrel Media issues €11.1m sustainability-linked bond on MARF

Jun 5, 2026

Squirrel Media S.A. has completed a €11.1 million senior unsecured bond issue under its Sustainability-Linked Bond Programme on Spain’s Mercado Alternativo de Renta Fija, with a 4.5-year term and a fixed annual coupon of 5%. The sustainab...

Glossary

BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Aug 06, 2026

Squirrel Media SA AI Stock Analysis