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Promotora de Informaciones
(BME:PRS)
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Rating:45Neutral
Price Target:
€2.00
▼(-29.58% Downside)
Action:Reiterated
Date:10/14/26
The score is held down primarily by a strained capital structure (deeply negative equity and high debt) and weak technicals (price below major moving averages with negative MACD). Offsetting this, the company shows solid operating margins and strong, improving free cash flow generation, which supports liquidity but does not fully mitigate balance-sheet and profitability risk.
Positive Factors
Strong cash generation
Robust and consistently positive operating and free cash flow provides internal funding for operations and liquidity needs. The sharp recent improvement strengthens financial resilience and gives PRISA more capacity to invest, although leverage still limits the full benefit.
Negative Factors
Structurally strained balance sheet
Deeply negative equity and persistently high debt materially reduce financial flexibility. This capital structure leaves PRISA more exposed to downturns, refinancing pressure, and the need to direct future cash generation toward obligations rather than investment or shareholder returns.
Read all positive and negative factors
Positive Factors
Negative Factors
Strong cash generation
Robust and consistently positive operating and free cash flow provides internal funding for operations and liquidity needs. The sharp recent improvement strengthens financial resilience and gives PRISA more capacity to invest, although leverage still limits the full benefit.
Read all positive factors
Promotora de Informaciones (PRS) vs. iShares MSCI Spain ETF (EWP)
Market Cap
€271.40M
Dividend Yield1.92%
Average Volume (3M)14.79K
Price to Earnings (P/E)―
Beta (1Y)0.52
Revenue Growth-1.65%
EPS Growth-76.40%
CountryES
Employees7,476
SectorGeneral
Sector StrengthN/A
IndustryPublishing
Share Statistics
EPS (TTM)-0.10
Shares Outstanding134,914,220
10 Day Avg. Volume21,584
30 Day Avg. Volume14,795
Financial Highlights & Ratios
PEG Ratio-0.20
Price to Book (P/B)-1.27
Price to Sales (P/S)0.54
P/FCF Ratio5.42
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)0.05
Revenue Forecast (FY)€995.55M
Promotora de Informaciones Business Overview & Revenue Model
Company Description
Promotora de Informaciones, S.A., together with its subsidiaries, engages in the exploitation of media in Spain and internationally. The company provides a range educational content, such as textbooks, digital resources, support material, etc. cov...
How the Company Makes Money
PRISA makes money primarily through a mix of advertising, subscriptions/memberships, content distribution and syndication, and education-related sales and services. In its Media business, a key revenue stream is advertising sold across its digital...
Promotora de Informaciones Financial Statement Overview
Summary
Income Statement
56
Neutral
Balance Sheet
18
Very Negative
Cash Flow
72
Positive
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 987.58M | 883.17M | 880.61M | 929.44M | 830.76M | 729.35M |
| Gross Profit | 723.32M | 241.09M | 770.41M | 783.13M | 703.12M | 626.26M |
| EBITDA | 196.33M | 142.27M | 169.11M | 161.09M | 188.26M | 55.30M |
| Net Income | -14.17M | -27.13M | -11.57M | -32.51M | -12.95M | -106.51M |
Balance Sheet | ||||||
| Total Assets | 884.28M | 902.00M | 880.07M | 974.77M | 982.67M | 878.28M |
| Cash, Cash Equivalents and Short-Term Investments | 142.09M | 151.00M | 156.92M | 178.24M | 189.91M | 159.30M |
| Total Debt | 885.54M | 870.22M | 888.52M | 988.21M | 1.08B | 1.02B |
| Total Liabilities | 1.24B | 1.27B | 1.25B | 1.40B | 1.51B | 1.39B |
| Stockholders Equity | -372.49M | -378.00M | -382.12M | -442.77M | -546.24M | -556.76M |
Cash Flow | ||||||
| Free Cash Flow | 155.05M | 88.23M | 81.38M | 82.94M | 55.41M | 33.40M |
| Operating Cash Flow | 148.78M | 131.34M | 127.41M | 126.39M | 107.21M | 78.66M |
| Investing Cash Flow | -33.38M | -43.00M | -24.71M | -30.08M | -50.41M | -47.72M |
| Financing Cash Flow | -98.50M | -88.05M | -115.03M | -111.22M | -40.12M | -86.52M |
Promotora de Informaciones Technical Analysis
Negative
2.84
Price Trends
2.50
Negative
2.74
Negative
2.96
Negative
Market Momentum
-0.13
Negative
22.85
Positive
12.23
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For ES:PRS, the sentiment is Negative. The current price of 2.84 is above the 20-day moving average (MA) of 2.19, above the 50-day MA of 2.50, and below the 200-day MA of 2.96, indicating a bearish trend. The MACD of -0.13 indicates Negative momentum. The RSI at 22.85 is Positive, neither overbought nor oversold. The STOCH value of 12.23 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for ES:PRS.
Promotora de Informaciones Peers Comparison
UnderperformOutperform
Sector (55)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
70 Outperform | €1.29B | 22.78 | 7.09% | 10.93% | 0.54% | -52.48% | |
55 Neutral | $6.65B | 3.83 | -15.92% | 6.20% | 10.91% | 7.18% | |
47 Neutral | €18.50B | -5.63 | -24.69% | 8.29% | -10.88% | -40.72% | |
45 Neutral | €271.40M | -20.60 | 3.72% | 1.92% | -1.65% | -76.40% | |
45 Neutral | €104.20M | -7.60 | -14.51% | 3.99% | 2.39% | 81.44% |
* General Sector Average
ES:PRS
Promotora de Informaciones
2.06
-1.68
-44.92%
ES:A3M
Atresmedia Corporacion de Medios de Comunicacion, S.A
5.75
0.78
15.67%
ES:TEF
Telefonica
3.28
-0.91
-21.68%
ES:VOC
Vocento
0.87
0.23
36.79%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.