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Monthly Active Users
Captures the size of Duolingo’s active user base over a month, indicating reach and brand traction. Trends in MAU reveal user acquisition strength, seasonal patterns, and the addressable market for upselling to paid tiers.Duolingo’s MAU base has transitioned from steady growth to a pronounced acceleration after 2022, reflecting AI-driven content scale and international traction, but management warned of a recent quarter of flat MAUs. That shifts the story from pure user acquisition to engagement-driven monetization: DAUs and DAU/MAU are improving, and leadership is relying on retention, longer trials and paid feature experiments to convert quality usage into bookings. The risk: if engagement gains fade, slower top-of-funnel growth will force higher marketing spend to meet 2026 targets.
Date | Monthly Active Users |
|---|---|
Jun 30, 2026 | 140.60M |
Mar 31, 2026 | 137.80M |
Dec 31, 2025 | 133.10M |
Sep 30, 2025 | 135.30M |
Jun 30, 2025 | 128.30M |
Mar 31, 2025 | 130.20M |
Dec 31, 2024 | 116.70M |
Sep 30, 2024 | 113.10M |
Jun 30, 2024 | 103.60M |
Mar 31, 2024 | 97.60M |