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Daily Active Users
Measures how many users engage with Duolingo each day, a direct signal of habit formation and product stickiness. Strong or rising DAU supports ad revenue and increases the pool for converting free users to paid subscribers.Duolingo’s DAUs have multiplied since 2022, reflecting successful AI-driven content and engagement investments that drive retention (DAU-to-MAU is improving) rather than pure top-of-funnel growth. Management expects ~20% DAU growth into 2026, which supports the company’s revenue and bookings targets, but flattening MAUs and an Asia-heavy mix mean ARPU gains will be uneven. Watch whether retention-led engagement converts to higher-paying users as monetization experiments scale, because rising AI costs could temper margin upside even as DAUs climb.
Date | Daily Active Users |
|---|---|
Jun 30, 2026 | 58.70M |
Mar 31, 2026 | 56.50M |
Dec 31, 2025 | 52.70M |
Sep 30, 2025 | 50.50M |
Jun 30, 2025 | 47.70M |
Mar 31, 2025 | 46.60M |
Dec 31, 2024 | 40.50M |
Sep 30, 2024 | 37.20M |
Jun 30, 2024 | 34.10M |
Mar 31, 2024 | 31.40M |