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Paying Users
Counts active subscribers and other paying customers, the core driver of Duolingo’s recurring revenue. Tracking paying user growth and churn shows how well the company converts engagement into durable, monetizable relationships.The paying base has expanded from a small core to a meaningful, fast-growing revenue engine—driven more by better retention and monetization tests (longer trials, video‑call upsells) and AI‑scaled content than by top‑of‑funnel gains. Management’s strong DAU growth supports durability, but flat MAU, a tough Q2 bookings compare, and rising AI costs create near‑term cadence risk; key for investors is whether ARPU and Asia monetization sustain revenue lift without eroding margins.
Date | Paid Users |
|---|---|
Jun 30, 2026 | 12.70M |
Mar 31, 2026 | 12.50M |
Dec 31, 2025 | 12.20M |
Sep 30, 2025 | 11.50M |
Jun 30, 2025 | 10.90M |
Mar 31, 2025 | 10.30M |
Dec 31, 2024 | 9.50M |
Sep 30, 2024 | 8.60M |
Jun 30, 2024 | 8.00M |
Mar 31, 2024 | 7.40M |