Urban One (UA10) Price & Analysis

Urban One, Inc. operates as a leading multi-platform media enterprise in the United States, with a core focus on serving urban audiences. Its diverse operations are structured across four primary divisions: Radio Broadcasting, Cable Television, Reach Media, and Digital. The company's Radio Broadcasting arm, branded as Radio One, specifically targets African-American and urban listeners. By the close of 2021, this extensive network included 64 broadcast stations—comprising 54 FM or AM channels, 8 HD stations, and 2 low-power television outlets—strategically located in 13 major urban markets. In its Cable Television segment, Urban One oversees two dedicated networks: TV One, a channel specifically tailored for African-American viewers, and CLEO TV, which provides lifestyle and entertainment programming. Through its Reach Media segment, the company delivers widely syndicated radio shows, notably "Get Up! Mornings with Erica Campbell," "The Rickey Smiley Morning Show," "The Russ Parr Morning Show," and "The DL Hughley Show." This division also manages BlackAmericaWeb.com, an online portal offering news and entertainment content aimed at the African-American community, alongside various event-related initiatives. The Digital segment encompasses Interactive One, a comprehensive digital platform designed to engage the African-American populace. It provides a rich array of social content, news, information, and entertainment through various websites and brands, including Cassius, Bossip, HipHopWired, and MadameNoire. Founded in 1980, the company was initially known as Radio One, Inc. before officially rebranding as Urban One, Inc. in May 2017. Its corporate headquarters are located in Silver Spring, Maryland.