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tonies SE Class A (DE:TNIE)
XETRA:TNIE
Germany Market
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tonies SE Class A (TNIE) AI Stock Analysis

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DE:TNIE

tonies SE Class A

(XETRA:TNIE)

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Neutral 59 (OpenAI - Gpt-5.6Sol)
Rating:59Neutral
Price Target:
€13.00
▲(12.26% Upside)
Action:Reiterated
Date:08/20/26
The score is primarily supported by improving fundamentals (revenue acceleration, return to profitability, and a low-leverage balance sheet) and a constructive earnings call with reaffirmed 2026 targets. Offsetting this are weak/uneven cash-flow conversion (notably the 2025 drop in operating cash flow) and a very stretched valuation (high P/E), while technical indicators are broadly neutral.
Positive Factors
Strong revenue growth and international expansion
High growth across the group and especially North America indicates expanding brand reach and market penetration. A rising international revenue mix can diversify demand and provide a larger base for sustained platform and content growth.
Negative Factors
Uneven cash conversion
Weak and volatile cash conversion limits the quality of reported earnings and can increase reliance on seasonal financing. Unless operating cash flow becomes more consistent, investment, inventory needs and expansion may place pressure on financial flexibility.
Read all positive and negative factors
Positive Factors
Negative Factors
Strong revenue growth and international expansion
High growth across the group and especially North America indicates expanding brand reach and market penetration. A rising international revenue mix can diversify demand and provide a larger base for sustained platform and content growth.
Read all positive factors

tonies SE Class A (TNIE) vs. iShares MSCI Germany ETF (EWG)

tonies SE Class A Business Overview & Revenue Model

Company Description
tonies SE, through its subsidiaries, develops, produces, and distributes digital, cloud based, and interactive audio platform and entertainment system for children in Germany, the United States, the United Kingdom, and internationally. The company...
How the Company Makes Money
tonies SE primarily makes money by selling (1) hardware and (2) content tied to its platform. The hardware revenue stream comes from sales of the Toniebox audio player and related accessories. The content revenue stream comes from sales of “Tonie”...

tonies SE Class A Earnings Call Summary

Earnings Call Date:Aug 20, 2026
(Q2-2026)
|
% Change Since: |
Next Earnings Date:Nov 12, 2026
Earnings Call Sentiment Positive
The call presented a strong operational and commercial story: high double-digit revenue growth, rapid device and figurine sales, significant international acceleration (notably North America), major content and licensing wins, and confirmation of full-year guidance and midterm ambitions. Key near-term challenges were highlighted — lower gross margin (down ~6.6pp), a very low adjusted EBITDA margin in H1 (0.7%), working capital-driven free cash flow pressure, elevated one-off corporate costs, and supply-chain/tariff volatility. Management provided mitigations (sourcing diversification, secured chip supply, refinancing) and emphasized that many margin and cash effects are timing-related and that H2 (holiday season) will drive full-year performance. On balance the operational momentum, product innovation (Toniebox Lite), and content pipeline outweigh the transitory financial headwinds, but execution in H2 remains important to realize the stated targets.
Positive Updates
Strong Top-Line Growth
Group revenue of EUR 243 million in H1 2026, up 41% in constant currency versus prior year; Q2 revenue accelerated to +49% CC.
Negative Updates
Gross Margin Contraction
Gross margin declined to 64.3% in H1 2026 from 70.9% in the prior year (down ~6.6 percentage points), primarily due to a product mix shift toward Tonieboxes (lower gross margin product) and the timing/volatility of tariffs.
Read all updates
Q2-2026 Updates
Negative
Strong Top-Line Growth
Group revenue of EUR 243 million in H1 2026, up 41% in constant currency versus prior year; Q2 revenue accelerated to +49% CC.
Read all positive updates
Company Guidance
Tonies confirmed full‑year 2026 guidance: at least 20% constant‑currency group growth to more than EUR 760m in revenue, with an adjusted EBITDA margin of 9–11% and positive free cash flow for the year (guidance already reflects the Toniebox Lite launch); management also targets >30% constant‑currency growth in North America for 2026 and reiterated its midterm ambition of ~EUR 1.4bn revenue and 16–18% adjusted EBITDA margin by 2030. The company said it is on track after an H1 that delivered EUR 243m revenue (+41% CC), 830k+ Tonieboxes sold (+54% Y/Y), ~17m Tonies purchased (c. EUR 4m higher Y/Y), Toniebox revenue of EUR 57m (+69%), Tonies revenue of EUR 177m (+36%), accessories +15%, Q2 revenue +49% CC (North America Q2 +85%), H1 adjusted EBITDA margin of 0.7%, and noted seasonality with >2/3 of revenue in H2 (~50% in Q4); guidance assumes stable memory‑chip costs and FX, and management stated tariff and supply risks are mitigated.

tonies SE Class A Financial Statement Overview

Summary
Income statement shows a clear turnaround with accelerating revenue growth and a move to positive net income, and the balance sheet is conservatively positioned with low leverage. The main drag is cash-flow quality: operating cash flow fell sharply in 2025 and free cash flow turned slightly negative again, highlighting uneven cash conversion despite improved earnings.
Income Statement
66
Positive
Balance Sheet
78
Positive
Cash Flow
45
Neutral
BreakdownTTMMar 2026Dec 2024Dec 2023Mar 2023Dec 2021
Income Statement
Total Revenue696.66M630.35M480.55M360.95M258.28M187.97M
Gross Profit253.67M236.46M243.51M119.44M32.71M51.16M
EBITDA34.94M48.45M29.60M16.89M-14.78M-227.37M
Net Income-13.12M13.11M13.08M-11.81M-31.66M-240.50M
Balance Sheet
Total Assets592.41M641.06M558.50M492.35M481.83M438.03M
Cash, Cash Equivalents and Short-Term Investments32.95M87.85M86.67M59.29M54.92M75.59M
Total Debt40.29M36.82M20.36M28.60M12.43M1.22M
Total Liabilities251.17M284.52M212.10M167.03M147.20M156.74M
Stockholders Equity341.24M356.54M346.39M325.32M334.64M281.30M
Cash Flow
Free Cash Flow-34.65M-1.38M30.99M-4.85M-88.63M-41.82M
Operating Cash Flow-29.09M4.86M47.16M8.14M-75.08M-32.88M
Investing Cash Flow-17.50M-18.17M-14.11M-12.91M-13.55M-8.94M
Financing Cash Flow33.89M17.01M-9.11M11.59M67.93M102.52M

tonies SE Class A Technical Analysis

Technical Analysis Sentiment
Positive
Last Price11.58
Price Trends
50DMA
12.24
Negative
100DMA
11.51
Positive
200DMA
10.96
Positive
Market Momentum
MACD
-0.16
Positive
RSI
47.89
Neutral
STOCH
56.23
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DE:TNIE, the sentiment is Positive. The current price of 11.58 is below the 20-day moving average (MA) of 11.89, below the 50-day MA of 12.24, and above the 200-day MA of 10.96, indicating a neutral trend. The MACD of -0.16 indicates Positive momentum. The RSI at 47.89 is Neutral, neither overbought nor oversold. The STOCH value of 56.23 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for DE:TNIE.

tonies SE Class A Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
71
Outperform
€240.77M10.2029.50%8.79%438.95%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
59
Neutral
€1.50B-98.33-3.76%36.50%-146.88%
55
Neutral
€403.29M-12.14-5.43%-12.55%78.82%
41
Neutral
€38.12M-1.26-68.17%-12.21%62.09%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
DE:TNIE
tonies SE Class A
11.80
4.33
57.97%
DE:WEW
Westwing Group AG
12.60
0.65
5.44%
DE:HFG
HelloFresh SE
2.80
-5.15
-64.80%
DE:EAD
Erlebnis Akademie AG
3.78
-0.54
-12.50%
DE:MRX
Mister Spex SE
1.12
-0.64
-36.36%
DE:MTP
Munchener Tierpark Hellabrunn AG
252.00
-22.00
-8.03%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 20, 2026