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MS Industrie (DE:MSAG)
XETRA:MSAG
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MS Industrie (MSAG) AI Stock Analysis

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DE:MSAG

MS Industrie

(XETRA:MSAG)

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Neutral 51 (OpenAI - Gpt-5.6Sol)
Rating:51Neutral
Price Target:
€1.50
▲(19.05% Upside)
Action:Reiterated
Date:10/09/26
The score is held back primarily by weak financial performance (declining revenue, compressed margins, and losses), partially offset by an improved balance sheet with materially lower leverage. Technicals are supportive with the stock above key moving averages and neutral-to-positive momentum, but valuation is less compelling because earnings are negative and there is no dividend yield data.
Positive Factors
Lower Leverage
The substantial reduction in leverage lowers financial risk and gives MS Industrie greater flexibility to manage cyclical demand, absorb operating pressure, and allocate capital. A stronger balance sheet can also reduce dependence on external financing while earnings recover.
Negative Factors
Declining and Volatile Revenue
Repeated revenue contraction points to weakening demand or customer volumes across the company’s industrial and automotive exposure. Lower sales reduce production scale and operating leverage, making it harder to absorb fixed costs and limiting the foundation for sustainable earnings growth.
Read all positive and negative factors
Positive Factors
Negative Factors
Lower Leverage
The substantial reduction in leverage lowers financial risk and gives MS Industrie greater flexibility to manage cyclical demand, absorb operating pressure, and allocate capital. A stronger balance sheet can also reduce dependence on external financing while earnings recover.
Read all positive factors

MS Industrie (MSAG) vs. iShares MSCI Germany ETF (EWG)

MS Industrie Business Overview & Revenue Model

Company Description
MS Industrie AG, founded in 1991 in Munich, Germany, and formerly known as GCI Industrie AG until its rebranding in July 2012, primarily operates on an international scale, focusing on powertrain and ultrasonic technologies. The company structures...
How the Company Makes Money
MS Industrie AG makes money primarily by supplying manufactured components, assemblies, and production services to industrial customers, with a major demand driver historically coming from the automotive supply chain. Key revenue streams typically...

MS Industrie Financial Statement Overview

Summary
Overall fundamentals are pressured. The income statement is weak with declining revenue, margin compression, and negative EBIT in 2024–2025 (inconsistent earnings power). The balance sheet is a relative strength due to much lower leverage (debt-to-equity ~0.33–0.36), but returns are negative due to losses. Cash flow is positive in operating terms and free cash flow turned positive in 2025, yet remains volatile and not consistently strong.
Income Statement
34
Negative
Balance Sheet
62
Positive
Cash Flow
48
Neutral
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue181.34M144.60M171.15M249.93M206.16M164.67M
Gross Profit46.76M49.77M72.09M110.24M91.25M77.98M
EBITDA5.39M4.81M6.75M17.04M13.09M9.21M
Net Income-5.08M-5.30M-3.90M4.45M1.18M-4.00M
Balance Sheet
Total Assets146.78M134.08M137.61M202.42M210.54M183.87M
Cash, Cash Equivalents and Short-Term Investments583.00K306.00K2.29M4.03M2.81M6.94M
Total Debt35.57M19.97M20.26M85.35M91.08M81.40M
Total Liabilities91.69M79.33M77.10M127.52M138.84M115.85M
Stockholders Equity55.02M54.75M60.51M74.90M71.70M68.02M
Cash Flow
Free Cash Flow3.27M2.13M-1.91M11.67M-7.36M-13.41M
Operating Cash Flow8.65M4.84M4.15M21.06M1.87M-3.22M
Investing Cash Flow-3.85M-44.00K29.20M-6.86M-3.76M1.43M
Financing Cash Flow-9.20M-8.52M-10.50M-13.28M-7.15M-16.80M

MS Industrie Technical Analysis

Technical Analysis Sentiment
Positive
Last Price1.26
Price Trends
50DMA
1.24
Positive
100DMA
1.26
Positive
200DMA
1.27
Positive
Market Momentum
MACD
0.02
Negative
RSI
77.75
Negative
STOCH
80.11
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DE:MSAG, the sentiment is Positive. The current price of 1.26 is above the 20-day moving average (MA) of 1.25, above the 50-day MA of 1.24, and below the 200-day MA of 1.27, indicating a bullish trend. The MACD of 0.02 indicates Negative momentum. The RSI at 77.75 is Negative, neither overbought nor oversold. The STOCH value of 80.11 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for DE:MSAG.

MS Industrie Peers Comparison

Overall Rating
UnderperformOutperform
Sector (55)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
65
Neutral
€195.20M5.9715.83%2.28%3.87%―
57
Neutral
€312.68M11.744.13%3.16%-0.34%―
55
Neutral
$6.65B3.83-15.92%6.20%10.91%7.18%
55
Neutral
€70.00M25.141.63%7.57%-6.65%-75.87%
51
Neutral
€37.38M-8.45-9.25%2.08%5.78%47.39%
51
Neutral
€87.92M-1.78-16.20%2.65%-14.82%44.17%
43
Neutral
€135.19M-1.97-36.96%5.09%-10.23%-8.88%
* General Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
DE:MSAG
MS Industrie
1.46
0.03
2.10%
DE:BDT
Bertrandt
8.50
-11.12
-56.68%
DE:ED4
EDAG Engineering
3.02
-4.00
-56.98%
DE:ZIL2
ElringKlinger
4.74
0.40
9.32%
DE:GMM
Grammer
12.80
5.90
85.51%
DE:PWO
Progress Werk Oberkirch
21.80
-6.34
-22.53%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 09, 2026