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MS Industrie (DE:MSAG)
XETRA:MSAG
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MS Industrie (MSAG) AI Stock Analysis

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DE:MSAG

MS Industrie

(XETRA:MSAG)

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Neutral 48 (OpenAI - 5.2)
Rating:48Neutral
Price Target:
€1.50
▲(21.95% Upside)
Action:Reiterated
Date:06/27/26
The score is held back primarily by weak financial performance (declining revenue, margin compression, and losses in 2024–2025) and a negative earnings-based valuation signal (negative P/E). Offsetting factors are a notably improved leverage profile on the balance sheet and largely neutral technical conditions without strong downside momentum.
Positive Factors
Improved leverage / balance sheet
A materially lower debt-to-equity ratio meaningfully reduces financial risk and increases flexibility to fund capital needs or weather downturns without urgent refinancing. This stronger capital structure supports durable operational resilience and strategic optionality over the next several quarters.
Negative Factors
Sustained revenue decline
Multi-year revenue contraction erodes scale economics and reduces leverage over fixed costs. Persistent top-line decline makes it harder to restore margins or absorb cyclic shocks, challenging the sustainability of operations and long-term profitability absent a clear demand rebound or new contracts.
Read all positive and negative factors
Positive Factors
Negative Factors
Improved leverage / balance sheet
A materially lower debt-to-equity ratio meaningfully reduces financial risk and increases flexibility to fund capital needs or weather downturns without urgent refinancing. This stronger capital structure supports durable operational resilience and strategic optionality over the next several quarters.
Read all positive factors

MS Industrie (MSAG) vs. iShares MSCI Germany ETF (EWG)

MS Industrie Business Overview & Revenue Model

Company Description
MS Industrie AG, founded in 1991 in Munich, Germany, and formerly known as GCI Industrie AG until its rebranding in July 2012, primarily operates on an international scale, focusing on powertrain and ultrasonic technologies. The company structures...
How the Company Makes Money
MS Industrie AG makes money primarily by selling manufactured components, assemblies, and related production services to business customers (B2B), with demand closely linked to industrial production and the automotive supply chain. Its revenue mod...

MS Industrie Financial Statement Overview

Summary
Financial performance is pressured: revenue declined from 2023 through 2025, gross margin compressed materially, and EBIT is negative in 2024–2025 with net losses in most recent years. The balance sheet is a relative strength with much lower leverage (debt-to-equity down to ~0.33–0.36), but cash flow remains volatile despite positive operating cash flow and a return to positive free cash flow in 2025.
Income Statement
34
Negative
Balance Sheet
62
Positive
Cash Flow
48
Neutral
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue144.60M171.15M249.93M206.16M164.67M
Gross Profit49.77M72.09M110.24M91.25M77.98M
EBITDA4.88M6.92M18.82M13.09M9.21M
Net Income-5.30M-3.90M4.45M1.18M-4.00M
Balance Sheet
Total Assets134.08M137.61M202.42M210.54M183.87M
Cash, Cash Equivalents and Short-Term Investments306.00K2.29M4.03M2.81M6.94M
Total Debt19.97M20.26M85.35M91.08M81.40M
Total Liabilities79.33M77.10M127.52M138.84M115.85M
Stockholders Equity54.75M60.51M74.90M71.70M68.02M
Cash Flow
Free Cash Flow2.13M-1.91M11.67M-7.36M-13.41M
Operating Cash Flow4.84M4.15M21.06M1.87M-3.22M
Investing Cash Flow-44.00K29.20M-6.86M-3.76M1.43M
Financing Cash Flow-8.52M-10.50M-13.28M-7.15M-16.80M

MS Industrie Technical Analysis

Technical Analysis Sentiment
Positive
Last Price1.23
Price Trends
50DMA
1.29
Positive
100DMA
1.29
Positive
200DMA
1.32
Negative
Market Momentum
MACD
<0.01
Negative
RSI
51.56
Neutral
STOCH
75.15
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DE:MSAG, the sentiment is Positive. The current price of 1.23 is below the 20-day moving average (MA) of 1.30, below the 50-day MA of 1.29, and below the 200-day MA of 1.32, indicating a neutral trend. The MACD of <0.01 indicates Negative momentum. The RSI at 51.56 is Neutral, neither overbought nor oversold. The STOCH value of 75.15 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for DE:MSAG.

MS Industrie Peers Comparison

Overall Rating
UnderperformOutperform
Sector (55)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
60
Neutral
€72.50M10.974.00%5.91%-5.90%-39.62%
57
Neutral
€132.61M6.2211.78%-3.07%
55
Neutral
$6.65B3.83-15.92%6.20%10.91%7.18%
50
Neutral
€309.20M66.120.83%3.51%-6.42%
48
Neutral
€37.98M-7.06-10.01%
47
Neutral
€89.94M-1.70-16.41%1.38%-14.82%44.17%
41
Neutral
€119.25M-1.82-43.62%10.96%-12.94%-94.55%
* General Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
DE:MSAG
MS Industrie
1.27
-0.21
-14.19%
DE:BDT
Bertrandt
8.90
-11.04
-55.37%
DE:ED4
EDAG Engineering
3.18
-1.86
-36.90%
DE:ZIL2
ElringKlinger
4.88
0.42
9.37%
DE:GMM
Grammer
8.90
2.50
39.06%
DE:PWO
Progress Werk Oberkirch
23.20
-3.81
-14.12%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jun 27, 2026