Daktronics (DA3) Price & Analysis

Daktronics, Inc. is a global leader specializing in the design, manufacture, marketing, and sale of advanced electronic display systems and associated products. Its operations are organized into five distinct segments: Commercial, Live Events, High School Park and Recreation, Transportation, and International. The company's extensive product portfolio encompasses a variety of video display systems capable of presenting dynamic video, graphics, and animations. This includes a wide range of indoor and outdoor LED video displays, such as prominent centerhung displays, landmark installations, ribbon boards, corporate entrance features, video walls, and hanging banners. Additionally, they provide mobile and modular display solutions, as well as architectural lighting and display elements. For athletic venues, Daktronics supplies indoor and outdoor scoreboards tailored for numerous sports, alongside digit displays, scoring and timing controllers, and essential statistics software. Their precision timing systems primarily serve aquatics and track competitions, featuring swimming touchpads, race start systems, and relay take-off platforms. Beyond sports, their offerings extend to control components for live event video applications, diverse message displays, and Intelligent Transportation System (ITS) dynamic message signs (LED displays for road management). They also furnish mass transit displays and comprehensive sound systems for both indoor and outdoor sports facilities. In the realm of advertising, Daktronics produces out-of-home displays like digital billboards and street furniture. Their specialized products include the DataTime line for outdoor time and temperature readouts and Fuelight digit displays designed for the petroleum industry. Furthermore, they offer ADFLOW DMS systems, providing networked indoor solutions for retailers, convenience stores, and other commercial entities. The company's software suite, featuring Venus Control Suite, Show Control, and Vanguard, is complemented by professional and maintenance services for their products. Daktronics distributes its offerings through both direct sales channels and a network of resellers. Established in 1968, the company maintains its headquarters in Brookings, South Dakota.