Sustained Growth in Prestige Fragrances
The Prestige fragrance category continues to grow at a mid-single-digit rate, with strong performance in the U.S. and most European markets, driven by new consumer segments like Gen Zs and male teens.
Mass Fragrance Performance
Mass fragrances are experiencing high-single-digit to double-digit growth, highlighting a shift in focus within the Consumer Beauty division towards more profitable segments.
Strategic Organizational Changes
Coty has implemented organizational changes in the U.S. and other regions to enhance agility and align with changing market dynamics, particularly to better integrate local and global strategies.
Tariff Mitigation Strategies
Coty is proactively mitigating tariff impacts by leveraging its manufacturing footprint, initiating dual-sourcing strategies, and implementing mid-single-digit price increases on Prestige products.
Cost-Saving Initiatives
Coty announced $370 million in cost-saving initiatives over the next two years, aimed at creating headroom for brand investments and continuing EBITDA margin improvement.