Adidas (ADS1) Stock Price & Analysis
ADS1 Stock Chart & Stats
- Day’s Range
- EUR 82.50 - EUR 82.50
- 52-Week Range
- EUR 65.00 - EUR 92.50
- Previous Close
- EUR 82.50
- Volume
- 0
- Average Volume (3M)
- 30
- Market Cap
- EUR 29.08B
- Enterprise Value
- EUR 33.28B
- Total Cash (Recent Filing)
- EUR 1.56B
- Total Debt (Recent Filing)
- EUR 5.98B
- Price to Earnings (P/E)
- 18.2
- Beta
- 1.08
- Next Earnings
- Mar 10, 2027 (Est.)
- EPS Estimate
- 0.5
- Next Dividend Ex-Date
- N/A
- Dividend Yield
- 1.76%
Bulls Say, Bears Say
Bulls Say
Confirmed Multi-year Growth Outlook
The maintained growth outlook provides visibility beyond the current quarter and indicates management expects demand, product momentum, and execution to support continued expansion. A path toward roughly 10% EBIT also suggests improving earnings quality and operating leverage over the next several years.
Broad Product And Regional Growth
Growth across performance categories, running, apparel, and multiple regions reduces reliance on one product franchise or geography. Broad-based demand supports brand relevance, improves the potential for sustained revenue compounding, and gives adidas more avenues to offset weaker categories.
Improving Margins And Direct-to-consumer Mix
Higher gross margin alongside strong D2C growth points to better pricing discipline, channel economics, and control over customer relationships. Continued D2C expansion can support profitability and brand execution, while reducing dependence on slower wholesale sell-in.
Bears Say
Lifestyle Footwear And Wholesale Weakness
Weak lifestyle footwear demand and subdued wholesale growth expose a meaningful part of adidas's route-to-market to discounting and excess inventory. If normalization takes longer, new-product launches, pricing power, and near-term revenue quality could remain constrained.
North American Competitive Gap
A stated competitive gap in North America indicates adidas has not yet converted its global brand strength into comparable regional profitability. Closing that gap may require sustained spending on sports, products, and distribution, which could delay margin improvement.
Meaningful Leverage And Uneven Cash Conversion
Although cash generation has recovered, leverage remains higher than in 2021 and free cash flow has not consistently matched accounting earnings. This reduces financial flexibility if operating conditions weaken and may limit the ability to fund investment and shareholder returns simultaneously.
Adidas News
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Adidas Stock Smart Score
Company Description
Adidas
adidas AG, along with its affiliated businesses, operates internationally in the conceptualization, creation, distribution, and promotion of athletic and sports-inspired lifestyle merchandise. Its diverse product line, exclusively under the well-known adidas brand, features footwear, apparel, and various accessories like bags and balls. The company markets its offerings through multiple channels: around 2,200 company-owned retail outlets, dedicated mono-branded franchise stores, in-store concessions, wholesale arrangements, and its online sales platform. Established in 1920, the firm was previously known as adidas-Salomon AG until it officially changed its name to adidas AG in June 2006. Its central corporate offices are located in Herzogenaurach, Germany.
- Sector
- Consumercyclical
- Industry
- Apparel - Footwear & Accessories
- CEO
- Bjorn Gulden
- Employees
- 64,938
- Website
- www.adidas-group.com
- Address
- Adi-Dassler-Strasse 1, Herzogenaurach, BV, 91074, DE
Adidas (ADS1) Earnings & Revenues
ADS1 Company Deck
ADS1 Earnings Call
Earnings Call SentimentPositive
The call was strongly positive. Adidas reported record Q3 revenue and operating profit, broad regional and category growth, strong D2C demand, improving cash and inventory metrics, and maintained an optimistic medium-term outlook. The main challenges were the difficult lifestyle footwear market, weaker European and wholesale performance, the competitive gap in North America, geopolitical and tariff uncertainty, and the planned EUR 100 million of Q4 charges. Overall, the highlights significantly outweighed the lowlights.
View all DE:ADS1 earnings summariesTechnical Analysis
Overall Consensus
| Indicator | Bullish | Neutral | Bearish |
|---|---|---|---|
| Overall Consensus | 15 | 4 | 3 |
| Technical Analysis | 3 | 4 | 3 |
| Moving Averages | 12 | 0 | 0 |







