JD Sports Fashion earnings date
JD Sports Fashion (9JD) Q2 2027 Earnings Report
DE:9JD Q2 2027 EPS Results
- Actual EPS
- EUR 0.05
- Consensus EPS
- EUR 0.05
- Beat/Miss
- Missed by -EUR 0.01
- One Year Ago EPS
- EUR 0.05
DE:9JD Q2 2027 Revenue Results
- Actual Revenue
- EUR 7.04B
- Expected Revenue
- EUR 3.69B
- Beat/Miss
- Beat by +EUR 3.36B
- YoY Revenue Growth
- -0.69%
Earnings Announcement Details
- Quarter
- Q2 2027
- Date
- 09/23/2026
- Time
- Before Open
- Conference Call
- Wednesday, September 23, 2026
JD Sports Fashion's next earnings date is estimated for July 13, 2027, based on past reporting schedules.
Q2 2027 Earnings Call Audio
No earnings call audio is available for this earnings event.
Q2 2027 Earnings Slide Deck
No slide deck is available for this earnings event.
Q2 2027 Earnings Call Summary
The call had a cautiously positive tone. Management reported declines in group sales, footwear, operating profit and margins amid a difficult consumer and promotional environment, particularly in North America. However, the company emphasized resilient trading, strong online and apparel growth, substantial cash generation, improved balance-sheet strength, disciplined cost management, unchanged guidance, strategic progress in stores and e-commerce, and measurable early results from AI and loyalty initiatives.
Full year '27 guidance is unchanged from the Q2 trading statement: profit before tax and adjusting items of between GBP 700 million to GBP 800 million, free cash flow of GBP 460 million to GBP 520 million, and net new space growth contributing 2% to 3%; CapEx guidance is now GBP 350 million to GBP 400 million, the Group expects over GBP 20 million of cost benefits across FY '27 and FY '28, expects an offsetting mark-to-market charge of over GBP 10 million in the second half, and expects the underlying price investment of around 50 basis points to remain a valid assumption through the rest of the year, with likely to be some marketing contributions; it reiterates confidence in a cumulative free cash flow target of at least GBP 1.4 billion over 3 years, is on track to complete the current GBP 200 million share buyback this financial year, and expects North America to be weaker, while its view on Europe and the U.K. is unchanged.
- Resilient Sales Despite Challenging MarketGroup organic sales declined 0.7% in the first half, including a 2.1 percentage point contribution from new selling space, despite having over 100 fewer stores overall. Management described the performance as resilient against increased youth unemployment, cost-of-living pressure, an evolving footwear cycle and a highly promotional market.
- Online Sales Growth and Omnichannel ProgressOnline organic sales increased 5.2% and reached 20% of group sales, supported by the rollout of the Shopify and commercetools platforms. Online growth was broad-based across North America, Europe and Asia Pacific, while new platforms are enabling capabilities such as faster checkout, marketplace development, same-day click and collect and improved product discovery.
- Apparel and Accessories GrowthOrganic apparel and accessories sales grew 4% and increased to 36% of group sales. Growth was supported by athleisure, performance and streetwear, together with own-brand and licensed-brand products that allow faster reactions to customer preferences.
- Strong Cash Position and Shareholder ReturnsNet cash before lease liabilities improved by GBP 293 million year-on-year to GBP 168 million as of August 1, despite GBP 260 million returned to shareholders through buybacks and dividends over the last 12 months. The Board declared an interim dividend of 0.40p per share, up 21.2% year-on-year, and the company remains on track to complete its current GBP 200 million share buyback.
- Full-Year Guidance ReiteratedManagement maintained full-year guidance for profit before tax and adjusting items of GBP 700 million to GBP 800 million and free cash flow of GBP 460 million to GBP 520 million. Net new space is still expected to contribute 2% to 3% to sales.
- Cost Savings Offset Like-for-Like InflationLike-for-like operating costs were flat year-on-year. The group delivered GBP 57 million of variable and structural cost reductions, fully offsetting GBP 45 million of like-for-like operating cost inflation. Further savings are expected in the second half from finance systems, scheduling tools and distribution-center automation.
- Improved Free Cash Flow PerformanceFirst-half free cash flow was an outflow of GBP 18 million, improving by GBP 50 million compared with the prior-year first half. The working-capital outflow improved to GBP 144 million from GBP 263 million a year earlier, while gross capital expenditure declined 19% year-on-year to GBP 175 million.
- Regional Sales Growth in Europe, the U.K. and Asia PacificEurope delivered organic sales growth of 0.5%, the U.K. delivered organic sales growth of 1.6%, and Asia Pacific delivered like-for-like sales growth of 3% and organic sales growth of 10.7%. Europe benefited from sporting-goods growth, the U.K. benefited from apparel and football replica kit, and Asia Pacific saw broad-based strength across footwear, apparel, accessories and online.
- Improved Store ProductivityA 0.7% year-on-year increase in selling space contributed 2.1 percentage points to group sales. The group completed 48 store relocations and conversions, which contributed 0.8 percentage points to sales, while the comparable-sales decline of 2% was better than the reported like-for-like decline of 2.8%.
- Distribution and Operational Efficiency BenefitsAutomation at the Heerlen distribution center is beginning to reduce double-running technology and supply-chain costs. Management expects more than GBP 20 million of cost benefits across FY '27 and FY '28 as these costs fully unwind.
- AI Productivity and Customer-Experience ResultsAt Hibbett, AI-powered voice agents handle 40% of customer-service calls entirely and reduce cost per service request by around 30%. An AI inventory-replenishment tool produced a plus 1.5% sales impact versus a control group, while an AI markdown test improved sell-through to 70% from 57% and generated GBP 1 million of net profit on the specific test.
- Loyalty Program Expansion and PersonalizationJD STATUS surpassed 10 million active customers globally. STATUS members accounted for 40% of JD U.K. in-store revenue and 45% of all JD U.S. transactions, with average order value approximately 20% higher than non-loyalty customers. Each targeted communication in the first half generated over GBP 1 million in incremental sales against control groups.
- Exclusive Product and Category DevelopmentAround 50% of the apparel assortment and 30% of the footwear assortment is exclusive to JD. Management highlighted momentum in performance running, newer footwear styles, street fashion, own brands and licensed brands, while running franchises including On, HOKA, Salomon and Vomero Plus were described as growing very fast.
- International Franchise ExpansionJD signed a long-term agreement with Grupo Axo to operate more than 140 JD stores in Mexico starting in 2027. Together with Eastern Europe and existing franchise operations, the group expects to move to well over 250 JD and Courir franchise stores, supporting international reach through a capital-light model.
- Outdoor Business and E-Commerce ImprovementFollowing the move of the U.K. outdoor business to Shopify in January, total outdoor sales increased 25% year-on-year. Management said the replatforming improved conversion, enabled more orders to be fulfilled from stores and supported a strong first-half performance.
DE:9JD Earnings History
| Report Date | Fiscal Quarter | Forecast / EPS | Last Year's EPS | EPS YoY Change | Press Release |
|---|---|---|---|---|---|
| Jul 13, 2027 | 2027 (Q4) | 0.08- | 0.09 | ― | ― |
| Sep 23, 2026 | 2027 (Q2) | 0.050.05 | 0.05 | -15.22% (-0.01) | |
| May 07, 2026 | 2026 (Q4) | 0.080.09 | 0.08 | 2.82% (+0.00) | |
| Sep 24, 2025 | 2026 (Q2) | 0.060.05 | 0.06 | -11.54% (-0.01) | |
| May 21, 2025 | 2025 (Q4) | 0.080.08 | 0.08 | 1.43% (+0.00) | |
| Oct 02, 2024 | 2025 (Q2) | 0.060.06 | 0.05 | 13.04% (+0.01) | |
| May 31, 2024 | 2024 (Q4) | 0.090.08 | 0.1 | -14.63% (-0.01) | |
| Sep 21, 2023 | 2024 (Q2) | 0.060.05 | 0.06 | -11.54% (-0.01) | |
| May 17, 2023 | 2023 (Q4) | 0.090.10 | 0.08 | 17.14% (+0.01) | |
| Sep 22, 2022 | 2023 (Q2) | 0.040.06 | 0.07 | -10.34% (-0.01) |
The table shows recent earnings report dates and whether the forecast was beat or missed. See the change in forecast and EPS from the previous year.
