Lamar Advertising (6LA) Price & Analysis
6LA Stock Chart & Stats
- Day’s Range
- EUR 140.00 - EUR 142.00
- 52-Week Range
- EUR 100.00 - EUR 142.00
- Previous Close
- EUR 138.00
- Volume
- 0
- Average Volume (3M)
- 0
- Market Cap
- EUR 14.28B
- Enterprise Value
- EUR 20.77B
- Total Cash (Recent Filing)
- EUR 67.95M
- Total Debt (Recent Filing)
- EUR 4.98B
- Price to Earnings (P/E)
- 28.7
- Beta
- 0.47
- Next Earnings
- Nov 05, 2026
- EPS Estimate
- 1.48
- Next Dividend Ex-Date
- N/A
- Dividend Yield
- 4.10%
Bulls Say, Bears Say
Bulls Say
Revenue And Margin Growth
Sustained revenue growth alongside expanding EBITDA margins indicates that Lamar is converting improved demand into stronger operating earnings. The 21-quarter growth streak and record margin provide evidence of durable execution and support continued reinvestment in its advertising platform.
Digital Platform Expansion
Digital and programmatic adoption improves the productivity of Lamar’s existing display network by allowing multiple campaigns and faster inventory changes. Continued growth in these formats can raise revenue yield per site and strengthen the company’s competitive position over time.
Strong Cash Generation
High conversion of accounting earnings into operating and free cash flow supports Lamar’s recurring dividend obligations, capital investment, and acquisition program. This cash-generation profile gives the company meaningful internal funding capacity even when annual free cash flow growth fluctuates.
Bears Say
Elevated Financial Leverage
Lamar’s substantial leverage increases sensitivity to refinancing conditions and interest costs, which can reduce financial flexibility during weaker advertising periods. Thin equity amplifies shareholder returns when operations perform well but also magnifies balance-sheet risk over the medium term.
Expense And Margin Pressure
Higher variable costs, including revenue-share leases and sales commissions, are absorbing part of Lamar’s revenue growth. The delayed margin target also suggests that anticipated software-related efficiency gains may arrive later, limiting near-term operating leverage and earnings expansion.
Moderating Underlying Growth
Although Lamar continues to grow, the slower recent top-line pace and lower 2025 net income show that earnings can fluctuate despite steady demand for its displays. This moderation may constrain the pace of cash-flow and dividend growth if it persists across markets.
Lamar Advertising News
6LA FAQ
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Lamar Advertising Stock Smart Score
Company Description
Lamar Advertising
Established in 1902, Lamar Advertising (Nasdaq: LAMR) operates as a major force in the North American outdoor advertising landscape, boasting a portfolio of over 352,000 displays across the United States and Canada. Lamar furnishes advertisers with an extensive array of formats, encompassing traditional billboards, interstate logo displays, transit advertising, and airport placements. This diverse offering assists both burgeoning local businesses and established national brands in consistently engaging expansive audiences. Beyond its extensive collection of traditional out-of-home assets, Lamar proudly operates the United States' largest network of digital billboards, encompassing approximately 3,800 cutting-edge displays for its customers.
- Sector
- Realestate
- Industry
- REIT - Specialty
- CEO
- Sean E. Reilly
- Employees
- 3,500
- Website
- www.lamar.com
- Address
- 5321 Corporate Boulevard, Baton Rouge, LA, 70808, US
Lamar Advertising (6LA) Earnings & Revenues
6LA Earnings Call
Earnings Call SentimentPositive
The call conveyed broad, multi-channel momentum: revenue, adjusted EBITDA, digital growth, programmatic expansion, airport acceleration, and raised AFFO guidance and dividend, supported by a strong balance sheet and active M&A. Offsetting items include higher-than-expected expense growth (driven by variable costs), some category softness (real estate/amusements), and timing uncertainty for additional cost-savings from software initiatives. Overall the positives—record margins, double-digit digital growth, raised guidance, and healthy liquidity—materially outweigh the manageable headwinds.
View all DE:6LA earnings summaries6LA Net sales Breakdown
- 88.95% Billboard Advertising
- 7.15% Transit Advertising
- 3.90% Logo Advertising
6LA Stock 12 Month Forecast
Average Price Target
Technical Analysis
Overall Consensus
| Indicator | Bullish | Neutral | Bearish |
|---|---|---|---|
| Overall Consensus | 13 | 4 | 5 |
| Technical Analysis | 2 | 4 | 4 |
| Moving Averages | 11 | 0 | 1 |
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