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Lamar Advertising Co (CH:6LA)
NASDAQ:6LA
Switzerland Market
6LA
Lamar Advertising
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Lamar Advertising (6LA) Stock Forecast & Price Target

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See the Price Targets and Ratings of:

6LA Analyst Ratings

Hold
4Ratings
Hold
1 Buy
3 Hold
0 Sell
Based on 4 analysts giving stock ratings to
Lamar
Advertising
in the past 3 months
TipRanks enables you to focus on the analyst rating consensus of all analysts or only the top performers​ in the past 3 months

6LA Stock 12 Month Forecast

Average Price Target

$129.27
Based on 4 Wall Street analysts offering 12 month price targets for Lamar Advertising in the last 3 months. The average price target is $129.27 with a high forecast of $136.71 and a low forecast of $123.04. The average price target represents a ― change from the last price of ―.
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Highest Price Target$136.71Average Price Target$129.27Lowest Price Target$123.04
The highest, average, and lowest price target of all analysts. Click on ‘Top Analysts’ to focus on the best performers.

Detailed List of Analyst Forecasts​

Detailed List of Analyst Forecasts​
Analyst Profile
Expert Firm
Price Target
Position
Upside / Downside
Action
Date
Follow
Article
Citi Analyst forecast on CH:6LA
Jason Bazinet
Citi
Citi
CHF116.61→CHF128.67
Hold
―
Downgraded
07/10/26
Lamar Advertising downgraded to Neutral from Buy at CitiLamar Advertising downgraded to Neutral from Buy at Citi
TD Cowen Analyst forecast on CH:6LA
Lance Vitanza
TD Cowen
TD Cowen
CHF120.63→CHF136.71
Buy
―
Assigned
05/14/26
Analysts' Opinions Are Mixed on These Real Estate Stocks: Lamar Advertising (NASDAQ: LAMR) and Compass (NYSE: COMP)
J.P. Morgan Analyst forecast on CH:6LA
David Karnovsky
J.P. Morgan
J.P. Morgan
CHF102.94→CHF123.04
Hold
―
Reiterated
05/10/26
Lamar Advertising price target raised to $153 from $128 at JPMorganLamar Advertising price target raised to $153 from $128 at JPMorgan
Morgan Stanley Analyst forecast on CH:6LA
Cameron McVeigh
Morgan Stanley
Morgan Stanley
CHF112.59→CHF128.67
Hold
―
Reiterated
05/07/26
Lamar Advertising price target raised to $145 from $140 at Morgan StanleyLamar Advertising price target raised to $145 from $140 at Morgan Stanley
Wells Fargo Analyst forecast on CH:6LA
Daniel Osley
Wells Fargo
Wells Fargo
CHF109.37
Hold
―
Reiterated
04/09/26
Wells Fargo Keeps Their Hold Rating on Lamar Advertising (LAMR)
Mizuho Securities Analyst forecast on CH:6LA
Unknown Analyst
Mizuho Securities
Not Ranked
Mizuho Securities
CHF108.56→CHF116.61
Buy
―
Reiterated
11/13/25
Mizuho Securities Sticks to Their Buy Rating for Lamar Advertising (LAMR)
Analyst Type
Any
Any
Human Analysts
Ranks
Any
Any
Analyst Rating
Any
Any
Upside/ Downside
Any
Any
Action
Any
Any
Analyst Profile
Expert Firm
Price Target
Position
Upside / Downside
Action
Date
Follow
Article
Citi Analyst forecast on CH:6LA
Jason Bazinet
Citi
Citi
CHF116.61→CHF128.67
Hold
―
Downgraded
07/10/26
Lamar Advertising downgraded to Neutral from Buy at CitiLamar Advertising downgraded to Neutral from Buy at Citi
TD Cowen Analyst forecast on CH:6LA
Lance Vitanza
TD Cowen
TD Cowen
CHF120.63→CHF136.71
Buy
―
Assigned
05/14/26
Analysts' Opinions Are Mixed on These Real Estate Stocks: Lamar Advertising (NASDAQ: LAMR) and Compass (NYSE: COMP)
J.P. Morgan Analyst forecast on CH:6LA
David Karnovsky
J.P. Morgan
J.P. Morgan
CHF102.94→CHF123.04
Hold
―
Reiterated
05/10/26
Lamar Advertising price target raised to $153 from $128 at JPMorganLamar Advertising price target raised to $153 from $128 at JPMorgan
Morgan Stanley Analyst forecast on CH:6LA
Cameron McVeigh
Morgan Stanley
Morgan Stanley
CHF112.59→CHF128.67
Hold
―
Reiterated
05/07/26
Lamar Advertising price target raised to $145 from $140 at Morgan StanleyLamar Advertising price target raised to $145 from $140 at Morgan Stanley
Wells Fargo Analyst forecast on CH:6LA
Daniel Osley
Wells Fargo
Wells Fargo
CHF109.37
Hold
―
Reiterated
04/09/26
Wells Fargo Keeps Their Hold Rating on Lamar Advertising (LAMR)
Mizuho Securities Analyst forecast on CH:6LA
Unknown Analyst
Mizuho Securities
Not Ranked
Mizuho Securities
CHF108.56→CHF116.61
Buy
―
Reiterated
11/13/25
Mizuho Securities Sticks to Their Buy Rating for Lamar Advertising (LAMR)
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Find stocks in the Real Estate sector that are highly recommended by Top Performing Analysts.

Best Analysts Covering Lamar Advertising

3 Months
Lance VitanzaTD Cowen
Success Rate
6/11 ratings generated profit
55%
Average Return
+4.65%
Copying Lance Vitanza's trades and holding each position for 3 Months would result in 54.55% of your transactions generating a profit, with an average return of +4.65% per trade.
1 Year
Lance VitanzaTD Cowen
Success Rate
10/11 ratings generated profit
91%
Average Return
+18.25%
Copying Lance Vitanza's trades and holding each position for 1 Year would result in 90.91% of your transactions generating a profit, with an average return of +18.25% per trade.
2 Years
Lance VitanzaTD Cowen
Success Rate
11/11 ratings generated profit
100%
Average Return
+38.63%
Copying Lance Vitanza's trades and holding each position for 2 Years would result in 100.00% of your transactions generating a profit, with an average return of +38.63% per trade.
The Best Analyst Covering tool allows you to follow the analysts who have the best success rates and average returns on a specific stock. Only analysts that gave a Buy or Sell rating on the stock in the past 12 months are eligible for inclusion in this tool. Follow the analysts of your choice to receive real-time updates when they publish a new rating.

6LA Analyst Recommendation Trends

Rating
Mar 26
Apr 26
May 26
Jun 26
Jul 26
Strong Buy
0
0
0
0
0
Buy
1
1
1
1
1
Hold
2
3
3
3
3
Sell
0
0
0
0
0
Strong Sell
0
0
0
0
0
total
3
4
4
4
4
In the current month, 6LA has received 1 Buy Ratings, 3 Hold Ratings, and 0 Sell Ratings. 6LA average Analyst price target in the past 3 months is 129.27.
Each month's total comprises the sum of three months' worth of ratings.

6LA Financial Forecast

6LA Earnings Forecast

Next quarter’s earnings estimate for 6LA is $1.28 with a range of $1.23 to $1.31. The previous quarter’s EPS was $0.81. 6LA beat its EPS estimate ― of the time in the past 12 months, while its overall industry beat the EPS estimate 49.64% of the time in the same period. In the last calendar year 6LA has Performed in-line its overall industry.
Next quarter’s earnings estimate for 6LA is $1.28 with a range of $1.23 to $1.31. The previous quarter’s EPS was $0.81. 6LA beat its EPS estimate ― of the time in the past 12 months, while its overall industry beat the EPS estimate 49.64% of the time in the same period. In the last calendar year 6LA has Performed in-line its overall industry.

6LA Sales Forecast

Next quarter’s sales forecast for 6LA is $490.38M with a range of $488.22M to $493.27M. The previous quarter’s sales results were $426.79M. 6LA beat its sales estimates ― of the time in past 12 months, while its overall industry beat sales estimates 72.47% of the time in the same period. In the last calendar year 6LA has Performed in-line its overall industry.
Next quarter’s sales forecast for 6LA is $490.38M with a range of $488.22M to $493.27M. The previous quarter’s sales results were $426.79M. 6LA beat its sales estimates ― of the time in past 12 months, while its overall industry beat sales estimates 72.47% of the time in the same period. In the last calendar year 6LA has Performed in-line its overall industry.

6LA Stock Forecast FAQ

What is CH:6LA’s average 12-month price target, according to analysts?
Based on analyst ratings, Lamar Advertising Co’s 12-month average price target is 129.27.
    What is CH:6LA’s upside potential, based on the analysts’ average price target?
    Currently there's no upside potential for CH:6LA, based on the analysts’ average price target.
    Can I see which stocks the top-ranking analysts are rating?
    Yes, go to the Analysts’ Top Stocks tool to see stocks with a Strong Buy or Strong Sell analyst rating consensus, according to the top performers.
      How can I follow the stock ratings of top Wall Street analysts?
      Head over to our Expert Center to see a list of the top 100 Wall Street analysts and follow the analysts of your choice. Visit their profiles for more details about their stock ratings and see how they perform on a stock-by-stock basis.
        Is Lamar Advertising Co a Buy, Sell or Hold?
        Lamar Advertising Co has a consensus rating of Hold, which is based on 1 buy ratings, 3 hold ratings and 0 sell ratings.
          What is Lamar Advertising Co’s share price target?
          The average share price target for Lamar Advertising Co is 129.27. This is based on 4 Wall Streets Analysts 12-month price targets, issued in the past 3 months.
          The highest analyst share price target is $136.71 ,and the lowest forecast is $123.04. The average share price target represents N/A Increase from the current price of N/A.
            What do analysts say about Lamar Advertising Co?
            Lamar Advertising Co’s analyst rating consensus is a Hold. This is based on the ratings of 4 Wall Streets Analysts.
              How can I buy shares of Lamar Advertising Co?
              To buy shares of CH:6LA, you can open a brokerage account. See exclusive account opening deals on our Best Online Brokers page.