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Lamar Advertising Company (CH:6LA)
:6LA

Lamar Advertising (6LA) Price & Analysis

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6LA Stock Chart & Stats

Currently, no data available
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Bulls Say, Bears Say

Bulls Say
Cash GenerationConsistent operating cash flow and high free-cash-flow conversion (TTM ~83%) provide durable internal funding for dividends, maintenance capex, and M&A. Strong cash conversion reduces reliance on external financing and supports predictable capital returns over the medium term.
Record Margins And ProfitabilitySustained high and expanding adjusted EBITDA margins reflect a scalable OOH network with favorable fixed-cost leverage. Strong margin profile supports cash returns and reinvestment capacity, indicating durable operating leverage across billboard, transit and airport channels.
Digital And Programmatic Revenue MixGrowing digital and programmatic sales increase yield per face, shorten sales cycles and diversify revenue streams. Higher-share, faster-turn digital inventory reduces dependence on long-term static contracts and creates structural upside in pricing and utilization over the medium term.
Bears Say
High Leverage And Thin EquityElevated multi-year leverage and relatively thin equity amplify refinancing and interest-rate sensitivity—material for a REIT. Even with current liquidity and coverage, high leverage reduces flexibility for large shocks, raises refinancing risk, and can constrain capital allocation during downturns.
Expense Pressure And Margin Timing UncertaintyRising variable costs (revenue-share leases, commissions) and a paused software program push out expected cost-savings, introducing sustained margin execution risk. This variability impairs predictable margin expansion and could limit sustainable cash available for distributions and reinvestment.
Capital Intensity And FCF VariabilityMeaningful recurring maintenance and growth CapEx to expand digital inventory creates persistent cash demands. Historical free-cash-flow volatility (negative in some years) plus ongoing capex and M&A ambitions can strain cash allocation and heighten sensitivity to revenue cycles.

Lamar Advertising News

6LA FAQ

What was Lamar Advertising Company’s price range in the past 12 months?
Currently, no data Available
What is Lamar Advertising Company’s market cap?
Lamar Advertising Company’s market cap is CHF12.42B.
    When is Lamar Advertising Company’s upcoming earnings report date?
    Lamar Advertising Company’s upcoming earnings report date is Oct 29, 2026 which is in 62 days.
      How were Lamar Advertising Company’s earnings last quarter?
      Lamar Advertising Company released its earnings results on Aug 06, 2026. The company reported CHF1.286 earnings per share for the quarter, the consensus estimate of CHF1.286 by CHF0.
        Is Lamar Advertising Company overvalued?
        According to Wall Street analysts Lamar Advertising Company’s price is currently Undervalued. Get more investment ideas with TipRanks Premium
          Does Lamar Advertising Company pay dividends?
          Lamar Advertising Company does not currently pay dividends.
          What is Lamar Advertising Company’s EPS estimate?
          Lamar Advertising Company’s EPS estimate is 1.34.
            How many shares outstanding does Lamar Advertising Company have?
            Currently, no data Available
            What happened to Lamar Advertising Company’s price movement after its last earnings report?
            Lamar Advertising Company reported an EPS of CHF1.286 in its last earnings report, expectations of CHF1.286. Following the earnings report the stock price went same N/A.
              Which hedge fund is a major shareholder of Lamar Advertising Company?
              Currently, no hedge funds are holding shares in CH:6LA
              What is the TipRanks Smart Score and how is it calculated?
              Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology

                Lamar Advertising Stock Smart Score

                Company Description

                Lamar Advertising Company

                Established in 1902, Lamar Advertising (Nasdaq: LAMR) operates as a major force in the North American outdoor advertising landscape, boasting a portfolio of over 352,000 displays across the United States and Canada. Lamar furnishes advertisers with an extensive array of formats, encompassing traditional billboards, interstate logo displays, transit advertising, and airport placements. This diverse offering assists both burgeoning local businesses and established national brands in consistently engaging expansive audiences. Beyond its extensive collection of traditional out-of-home assets, Lamar proudly operates the United States' largest network of digital billboards, encompassing approximately 3,800 cutting-edge displays for its customers.

                Lamar Advertising (6LA) Earnings & Revenues

                6LA Earnings Call

                Q2 2026
                0:00 / 0:00
                Earnings Call Sentiment|Positive
                The call conveyed broad, multi-channel momentum: revenue, adjusted EBITDA, digital growth, programmatic expansion, airport acceleration, and raised AFFO guidance and dividend, supported by a strong balance sheet and active M&A. Offsetting items include higher-than-expected expense growth (driven by variable costs), some category softness (real estate/amusements), and timing uncertainty for additional cost-savings from software initiatives. Overall the positives—record margins, double-digit digital growth, raised guidance, and healthy liquidity—materially outweigh the manageable headwinds.View all CH:6LA earnings summaries

                6LA Net revenue Breakdown

                88.95%88.95%7.15%3.90%
                88.95% Billboard Advertising
                7.15% Transit Advertising
                3.90% Logo Advertising
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                6LA Stock 12 Month Forecast

                Average Price Target

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