App GMS Performance
The Etsy app reached an all-time high of 44.5% of total marketplace GMS, with a year-over-year increase in buyer conversion rate and app downloads.
AI and Personalization Initiatives
Etsy launched a new Discovery Centric Shopping experience using AI for personalized browsing, resulting in nearly double the engagement on personalized homepages compared to non-personalized ones.
Depop's Strong Performance
Depop delivered its best GMS quarterly performance since acquisition, driven by strong growth in the U.S. market.
Improved Take Rate
Consolidated take rate improved to 23.3%, up 170 basis points from the previous year.
Reactivation of Buyers
Etsy successfully reactivated over 6 million buyers, showing a positive trend in re-engagement strategies.