Super VIP Membership Growth
Active SVIP customer base increased by 18% year-over-year, accounting for 51% of online spending, with double-digit growth continuing in Q1.
Expansion of Made for Vipshop Program
Over 200 brands joined the Made for Vipshop program by the end of March, enhancing the company's unique product offerings.
Commitment to Shareholder Returns
Year-to-date returns of over $400 million to shareholders, including $250 million in dividends and $150 million in share repurchases, maintaining a commitment to return no less than 75% of the full year 2024 non-GAAP net income.
Technology and AI Enhancements
Increased use of AI for customer experience improvements, including AI-powered search and recommendations, automated customer review summaries, and AI-generated marketing creatives.