Creative Realities (CREX) AI Stock Analysis

• Market Cap: $30.82M
• Dividend Yield: N/A
• Average Volume (3M): 86.74K
• Price to Earnings (P/E): ―
• Beta (1Y): 1.26
• Revenue Growth: -6.24%
• EPS Growth: 24.19%
• Country: US
• Employees: 146
• Sector: Technology
• Sector Strength: 88
• Industry: Software - Application
• EPS (TTM): -0.17
• Shares Outstanding: 10,518,932
• 10 Day Avg. Volume: 97,572
• 30 Day Avg. Volume: 86,744
• PEG Ratio: N/A
• Price to Book (P/B): N/A
• Price to Sales (P/S): N/A
• P/FCF Ratio: N/A
• Enterprise Value/Market Cap: 1.84
• Enterprise Value/Revenue: 1.18
• Enterprise Value/Gross Profit: 2.61
• Enterprise Value/Ebitda: -88.90
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 1

• Rating: 54 Neutral
• Price Target: $3.00 ▲(7.14% Upside)

Creative Realities' stock score is primarily influenced by its financial challenges, including declining revenues and negative profitability. Despite these issues, the stock shows positive technical momentum, although it is currently overbought. The earnings call provided some optimism with revenue growth and strategic engagements, but valuation remains a concern due to the negative P/E ratio.

Creative Realities Business Overview & Revenue Model

Company Description

Creative Realities (CREX) is a leading provider of digital signage solutions and interactive customer engagement technologies, primarily serving sectors such as retail, hospitality, and transportation. The company specializes in creating immersive experiences through a blend of software and hardware products, including digital displays, content management systems, and analytics tools designed to enhance consumer interactions and improve operational efficiency.

How the Company Makes Money

Creative Realities generates revenue through multiple streams, primarily by selling digital signage solutions, which include both hardware and software components. Key revenue streams consist of direct sales of digital displays, licensing fees for proprietary content management software, and ongoing maintenance and support services. Additionally, the company often engages in long-term contracts with clients for managed services, providing a steady income stream. Significant partnerships with technology firms and content creators also contribute to its earnings by expanding its product offerings and enhancing its market reach.

Creative Realities Financial Statement Overview

Summary

Creative Realities faces significant financial challenges, with declining revenues, negative profitability, and weak cash flow generation. While the balance sheet shows manageable leverage, the company must focus on improving its revenue growth and operational efficiency to enhance profitability and cash flow.

Income Statement

Creative Realities has shown a declining revenue trend with a negative revenue growth rate of -17.6% in the TTM period. The gross profit margin is relatively stable at 45.1%, but the company is struggling with profitability, as evidenced by a negative net profit margin of -2.56% and negative EBIT and EBITDA margins. The company needs to focus on improving its cost structure and revenue generation to enhance profitability.

Balance Sheet

The balance sheet shows a moderate debt-to-equity ratio of 0.20, indicating manageable leverage. However, the return on equity is negative at -4.36%, reflecting challenges in generating returns for shareholders. The equity ratio is healthy, suggesting a strong capital base, but the company needs to improve its profitability to enhance shareholder value.

Cash Flow

The cash flow statement reveals significant challenges, with a negative free cash flow growth rate of -50.85% and negative operating cash flow. The free cash flow to net income ratio is high, indicating some ability to convert net income into cash flow, but overall cash generation is weak. Improving operational efficiency and cash management is crucial for financial stability.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	48.22M	50.85M	45.17M	43.35M	18.44M	17.46M
Gross Profit	21.77M	24.01M	22.18M	17.74M	8.36M	8.12M
EBITDA	-639.00K	2.45M	3.36M	7.53M	2.42M	-14.51M
Net Income	-1.23M	-3.51M	-2.94M	1.88M	232.00K	-16.84M
Balance Sheet
Total Assets	63.65M	65.21M	70.78M	66.02M	22.88M	20.62M
Cash, Cash Equivalents and Short-Term Investments	569.00K	1.04M	2.91M	1.63M	2.88M	1.83M
Total Debt	22.00M	13.97M	14.56M	19.16M	7.53M	10.84M
Total Liabilities	34.21M	39.75M	41.95M	40.44M	14.15M	16.28M
Stockholders Equity	29.44M	25.46M	28.83M	25.58M	8.73M	4.33M
Cash Flow
Free Cash Flow	-1.47M	580.00K	1.14M	-5.00M	-688.00K	-4.19M
Operating Cash Flow	-52.00K	3.38M	5.17M	-708.00K	471.00K	-3.53M
Investing Cash Flow	-2.57M	-2.80M	-4.03M	-21.48M	-1.16M	-657.00K
Financing Cash Flow	-895.00K	-2.45M	137.00K	20.93M	1.75M	3.48M

Creative Realities Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 2.80
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For CREX, the sentiment is Positive. The current price of 2.8 is below the 20-day moving average (MA) of 2.84, above the 50-day MA of 2.56, and above the 200-day MA of 2.49, indicating a bullish trend. The MACD of 0.13 indicates Positive momentum. The RSI at 53.73 is Neutral, neither overbought nor oversold. The STOCH value of 32.63 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for CREX.

Creative Realities Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
Sector *	―	$37.18B	12.37	-10.20%	1.83%	8.50%	-7.62%
CREX	―	$30.82M	―	-4.28%	―	-6.24%	24.19%
ANY	―	$19.97M	-1.14	-39.10%	―	-56.72%	49.76%
CYN	―	$35.62M	―	-108.13%	―	445.29%	87.35%
CSAI	―	$29.50M	―	-150.70%	―	―	―

Creative Realities Corporate Events

Creative Realities Discusses Cineplex Digital Media Acquisition

On October 16, 2025, Creative Realities, Inc. held a conference call to discuss its upcoming acquisition of Cineplex Digital Media Inc. and its affiliates, contingent upon meeting certain closing conditions. This strategic move is expected to enhance Creative Realities’ market position by expanding its digital media capabilities, potentially impacting stakeholders positively by broadening the company’s operational scope.

The most recent analyst rating on (CREX) stock is a Hold with a $2.50 price target. To see the full list of analyst forecasts on Creative Realities stock, see the CREX Stock Forecast page.

Creative Realities Acquires Cineplex Digital Media for Growth

Creative Realities announced the acquisition of Cineplex Digital Media for CAD 70 million, which is expected to double the company’s size and expand its North American footprint. The acquisition will bring significant synergies, including cost savings of at least $10 million annually by the end of 2026, and is anticipated to be accretive to earnings almost immediately. The acquisition includes Canada’s largest mall network, enhancing Creative Realities’ position in the digital out-of-home media sector. The company plans to finance the acquisition through a combination of debt and equity, and expects the transaction to close in October 2025. Preliminary results for the third quarter indicate lower-than-expected revenue, but the acquisition is expected to substantially boost revenue and adjusted EBITDA in the future.

The most recent analyst rating on (CREX) stock is a Hold with a $2.50 price target. To see the full list of analyst forecasts on Creative Realities stock, see the CREX Stock Forecast page.

Creative Realities CFO Resignation Announced

On September 26, 2025, Creative Realities, Inc. announced the resignation of their Chief Financial Officer, David Ryan Mudd, effective October 10, 2025. Mudd is leaving to join another company with annual revenues exceeding $2 billion. His departure is not due to any disagreements with Creative Realities’ operations or financial policies. Richard Mills, the company’s CEO, will serve as interim CFO until a permanent replacement is found.

The most recent analyst rating on (CREX) stock is a Hold with a $2.50 price target. To see the full list of analyst forecasts on Creative Realities stock, see the CREX Stock Forecast page.

Creative Realities’ Earnings Call Highlights Growth and Challenges

Creative Realities’ recent earnings call conveyed a generally positive sentiment, highlighting strong revenue growth and improved EBITDA, alongside debt reduction and significant new business engagements, particularly in the quick service restaurant (QSR) vertical. However, the company also acknowledged challenges such as declining gross margins, a delayed media network deployment, and increased leverage. Overall, the call emphasized positive growth indicators and strategic progress, while also addressing certain operational and financial hurdles.

Creative Realities Sees Revenue Growth Amid Challenges

Creative Realities, Inc. is a prominent provider of digital signage, media, and AdTech solutions, catering to various industries including retail, automotive, and entertainment. The company specializes in creating digital signage-based experiences and offers recurring SaaS and support services.

Creative Realities Amends Credit Agreement with Bank

On July 24, 2025, Creative Realities, Inc. and its subsidiaries, in collaboration with First Merchants Bank, executed a Second Amendment to their Credit Agreement. This amendment adjusts the borrowing base margin for the company’s revolving line of credit, setting it at 95% until September 29, 2025, 90% until October 30, 2025, and 85% thereafter, impacting the company’s financial flexibility and credit availability.

The most recent analyst rating on (CREX) stock is a Buy with a $10.00 price target. To see the full list of analyst forecasts on Creative Realities stock, see the CREX Stock Forecast page.