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Cheer Holding
(NASDAQ:CHR)
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Rating:66Neutral
Price Target:
$1.50
▼(-17.13% Downside)
Action:Downgraded
Date:10/17/26
Overall score reflects strong underlying financial stability (high margins and very low leverage) as the main positive, tempered by weak technicals showing a persistent downtrend and mixed cash-flow consistency. Valuation looks very low based on P/E, which supports the score but is not enough to offset the current negative price momentum.
Positive Factors
High Profitability
The company operates with strong gross, operating, and net margins, indicating meaningful profitability in its digital advertising and entertainment activities. Although revenue has softened, this margin profile provides internal resources to support product investment, absorb moderate volatility, and preserve earnings resilience over the next several quarters.
Negative Factors
Declining Revenue
Lower revenue indicates weakening demand or reduced monetization across the company’s digital platforms, even as profitability improved. Persistent top-line contraction can limit operating leverage, reduce the resources available for content and product investment, and make current margins harder to sustain if the decline continues.
Read all positive and negative factors
Positive Factors
Negative Factors
High Profitability
The company operates with strong gross, operating, and net margins, indicating meaningful profitability in its digital advertising and entertainment activities. Although revenue has softened, this margin profile provides internal resources to support product investment, absorb moderate volatility, and preserve earnings resilience over the next several quarters.
Read all positive factors
Cheer Holding (CHR) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$2.81M
Dividend YieldN/A
Average Volume (3M)155.54K
Price to Earnings (P/E)<0.1
Beta (1Y)0.31
Revenue Growth-5.96%
EPS Growth-94.51%
CountryUS
Employees116
SectorCommunication Services
Sector Strength97
IndustryAdvertising Agencies
Share Statistics
EPS (TTM)33.16
Shares Outstanding1,845,453
10 Day Avg. Volume33,348
30 Day Avg. Volume155,537
Financial Highlights & Ratios
PEG Ratio>-0.01
Price to Book (P/B)0.01
Price to Sales (P/S)0.03
P/FCF Ratio0.24
Enterprise Value/Market Cap-73.31
Enterprise Value/Revenue-1.49
Enterprise Value/Gross Profit-2.03
Enterprise Value/Ebitda-4.68
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)N/A
Revenue Forecast (FY)N/A
Cheer Holding Business Overview & Revenue Model
Company Description
Headquartered in Beijing, People's Republic of China, and established in 2016, Cheer Holding, Inc. provides advertisement and content production services, primarily operating within the Chinese market. The company structures its operations across ...
Cheer Holding Financial Statement Overview
Summary
Income Statement
74
Positive
Balance Sheet
86
Very Positive
Cash Flow
62
Positive
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 138.37M | 148.84M | 147.20M | 152.33M | 157.08M | 153.01M |
| Gross Profit | 101.81M | 105.63M | 107.81M | 112.78M | 116.50M | 118.07M |
| EBITDA | 44.06M | 33.29M | 29.41M | 33.06M | 30.06M | 39.36M |
| Net Income | 25.92M | 25.62M | 25.97M | 30.48M | 26.89M | 35.29M |
Balance Sheet | ||||||
| Total Assets | 419.60M | 401.69M | 346.59M | 327.63M | 205.96M | 195.17M |
| Cash, Cash Equivalents and Short-Term Investments | 213.76M | 242.08M | 197.66M | 194.53M | 70.48M | 77.30M |
| Total Debt | 4.38M | 9.45M | 11.32M | 5.95M | 5.10M | 6.42M |
| Total Liabilities | 30.31M | 31.92M | 41.52M | 47.63M | 33.46M | 35.71M |
| Stockholders Equity | 389.20M | 369.68M | 304.99M | 279.93M | 172.43M | 158.91M |
Cash Flow | ||||||
| Free Cash Flow | 16.85M | 17.23M | -1.99M | 42.17M | -250.00K | 46.38M |
| Operating Cash Flow | 16.86M | 17.94M | 22.88M | 42.17M | 7.74M | 46.45M |
| Investing Cash Flow | -1.43M | -709.00K | -24.86M | -3.00K | -7.99M | -1.05M |
| Financing Cash Flow | 35.21M | 17.82M | 10.55M | 82.02M | 508.00K | 13.29M |
Cheer Holding Technical Analysis
Negative
1.81
Price Trends
1.60
Negative
1.76
Negative
2.33
Negative
Market Momentum
-0.11
Positive
30.24
Neutral
11.25
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For CHR, the sentiment is Negative. The current price of 1.81 is above the 20-day moving average (MA) of 1.45, above the 50-day MA of 1.60, and below the 200-day MA of 2.33, indicating a bearish trend. The MACD of -0.11 indicates Positive momentum. The RSI at 30.24 is Neutral, neither overbought nor oversold. The STOCH value of 11.25 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for CHR.
Cheer Holding Risk Analysis
Cheer Holding disclosed 106 risk factors in its most recent earnings report. Cheer Holding reported the most risks in the "Legal & Regulatory" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
Cheer Holding Peers Comparison
UnderperformOutperform
Sector (60)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
69 Neutral | $5.82M | 70.11 | 9.05% | ― | 20.48% | ― | |
66 Neutral | $2.81M | 0.04 | 6.83% | ― | -5.96% | -94.51% | |
60 Neutral | $48.67B | 4.58 | -11.27% | 4.14% | 2.83% | -41.78% | |
48 Neutral | $41.28M | -16.95 | -5.10% | ― | -28.21% | 80.21% | |
39 Underperform | $120.41K | -0.02 | 570.82% | ― | -15.24% | 61.99% | |
31 Underperform | $3.27M | -5.20 | -24.46% | ― | 1.56% | 86.27% |
* Communication Services Sector Average
CHR
Cheer Holding
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Cheer Holding Corporate Events
Cheer Holding Transfers Super-Voting Class B Shares to Lioness Limited, Reshaping Control Structure
Sep 17, 2026
On September 16, 2026, Cheer Holding Chairman, CEO and interim CFO Bing Zhang sold all 500,000 outstanding Class B ordinary shares to Hong Kong-based Lioness Limited for a total consideration of US$500.00. As of that date, these Class B shares rep...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.