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The Swatch Group
(UHR)
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Rating:50Neutral
Price Target:
CHF183.00
▼(-2.63% Downside)
Action:Reiterated
Date:10/23/26
The score is held back primarily by deteriorating operating results (two years of revenue decline and near break-even profitability) and an extremely high P/E, indicating very weak earnings relative to price. These negatives are partially cushioned by a very strong, low-debt balance sheet and generally neutral technical conditions.
Positive Factors
Conservative balance sheet
Minimal leverage materially reduces solvency and refinancing risk during cyclical weakness in luxury demand. The strong equity base also preserves flexibility to absorb weaker trading, support the brand portfolio, and fund operations without relying heavily on external borrowing.
Negative Factors
Two-year revenue decline
Consecutive annual revenue declines indicate weaker demand or distribution performance rather than a single isolated quarterly setback. Continued contraction would reduce scale, pressure brand investment efficiency, and make it harder for the company to convert its broad portfolio into sustained growth.
Read all positive and negative factors
Positive Factors
Negative Factors
Conservative balance sheet
Minimal leverage materially reduces solvency and refinancing risk during cyclical weakness in luxury demand. The strong equity base also preserves flexibility to absorb weaker trading, support the brand portfolio, and fund operations without relying heavily on external borrowing.
Read all positive factors
The Swatch Group (UHR) vs. iShares MSCI Switzerland ETF (EWL)
Market Cap
CHF8.87B
Dividend Yield2.59%
Average Volume (3M)98.49K
Price to Earnings (P/E)1020.9
Beta (1Y)1.07
Revenue Growth-0.11%
EPS GrowthN/A
CountryCH
Employees31,331
SectorConsumer Cyclical
Sector Strength84
IndustryLuxury Goods
Share Statistics
EPS (TTM)0.17
Shares Outstanding28,936,000
10 Day Avg. Volume82,965
30 Day Avg. Volume98,488
Financial Highlights & Ratios
PEG Ratio-29.57
Price to Book (P/B)0.76
Price to Sales (P/S)1.39
P/FCF Ratio89.11
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
CHF186.33Price Target Upside-0.86% Downside
Rating ConsensusModerate Sell
Number of Analyst Covering3
EPS Forecast (FY)4.32
Revenue Forecast (FY)CHF6.58B
The Swatch Group Business Overview & Revenue Model
Company Description
The Swatch Group AG is a global enterprise dedicated to the design, production, and distribution of completed timepieces, fine jewelry, and crucial watch movements and components. The company operates through two primary divisions: Watches & Jewel...
How the Company Makes Money
The Swatch Group makes money primarily by selling finished watches and related products through a portfolio of brands positioned at different price points (from entry-level to luxury). Revenue is generated via wholesale sales to third-party retail...
The Swatch Group Financial Statement Overview
Summary
Income Statement
38
Negative
Balance Sheet
92
Very Positive
Cash Flow
55
Neutral
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 6.34B | 6.28B | 6.74B | 7.89B | 7.50B | 7.31B |
| Gross Profit | 3.75B | 5.16B | 5.60B | 6.71B | 6.19B | 5.81B |
| EBITDA | 560.00M | 585.00M | 720.00M | 1.58B | 1.56B | 1.46B |
| Net Income | 9.00M | 3.00M | 193.00M | 869.00M | 807.00M | 765.00M |
Balance Sheet | ||||||
| Total Assets | 13.48B | 13.38B | 13.99B | 14.23B | 13.89B | 13.68B |
| Cash, Cash Equivalents and Short-Term Investments | 1.36B | 1.23B | 1.40B | 2.05B | 2.55B | 2.66B |
| Total Debt | 236.00M | 38.00M | 13.00M | 75.00M | 6.00M | 99.00M |
| Total Liabilities | 1.98B | 1.72B | 1.77B | 1.97B | 1.84B | 2.07B |
| Stockholders Equity | 11.39B | 11.56B | 12.11B | 12.20B | 11.98B | 11.54B |
Cash Flow | ||||||
| Free Cash Flow | 270.00M | 98.00M | -216.00M | -170.00M | 325.00M | 995.00M |
| Operating Cash Flow | 631.00M | 507.00M | 333.00M | 615.00M | 724.00M | 1.30B |
| Investing Cash Flow | -355.00M | -346.00M | -470.00M | -768.00M | -114.00M | -727.00M |
| Financing Cash Flow | -184.00M | -205.00M | -410.00M | -327.00M | -300.00M | -234.00M |
The Swatch Group Technical Analysis
Negative
187.95
Price Trends
181.74
Negative
188.58
Negative
185.85
Negative
Market Momentum
-1.94
Positive
40.24
Neutral
20.17
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For CH:UHR, the sentiment is Negative. The current price of 187.95 is above the 20-day moving average (MA) of 180.25, above the 50-day MA of 181.74, and above the 200-day MA of 185.85, indicating a bearish trend. The MACD of -1.94 indicates Positive momentum. The RSI at 40.24 is Neutral, neither overbought nor oversold. The STOCH value of 20.17 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for CH:UHR.
The Swatch Group Peers Comparison
UnderperformOutperform
Sector (61)
CH:UHR
The Swatch Group
173.55
1.57
0.91%
CH:CFR
Compagnie Financiere Richemont SA
164.10
6.35
4.02%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.