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The Swatch Group
(UHR)
Select Model
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Rating:52Neutral
Price Target:
CHF197.00
▲(4.82% Upside)
Action:Reiterated
Date:07/22/26
The score is held back primarily by weak recent operating performance (revenue declines and near break-even profitability) and an extremely high P/E ratio. These negatives are partially offset by an exceptionally conservative balance sheet with minimal leverage, while technical indicators point to a mostly neutral-to-soft setup.
Positive Factors
Conservative balance sheet
Extremely low leverage provides durable financial flexibility: it reduces solvency risk, allows the group to fund operations, inventory and capex through cycles without relying on external debt, and supports capacity to weather prolonged luxury demand downturns.
Negative Factors
Revenue declines & compressed profits
Two-year revenue decline and a collapse to near-break-even profitability indicate structural demand weakness or lost operating leverage. Prolonged top-line contraction erodes scale benefits, pressures SG&A absorption, and can impair investment in brands and retail presence long-term.
Read all positive and negative factors
Positive Factors
Negative Factors
Conservative balance sheet
Extremely low leverage provides durable financial flexibility: it reduces solvency risk, allows the group to fund operations, inventory and capex through cycles without relying on external debt, and supports capacity to weather prolonged luxury demand downturns.
Read all positive factors
The Swatch Group (UHR) vs. iShares MSCI Switzerland ETF (EWL)
Market Cap
CHF9.39B
Dividend Yield2.43%
Average Volume (3M)86.26K
Price to Earnings (P/E)1089.4
Beta (1Y)1.17
Revenue Growth-0.11%
EPS GrowthN/A
CountryCH
Employees31,331
SectorConsumer Cyclical
Sector Strength84
IndustryLuxury Goods
Share Statistics
EPS (TTM)0.17
Shares Outstanding28,936,000
10 Day Avg. Volume65,626
30 Day Avg. Volume86,262
Financial Highlights & Ratios
PEG Ratio-29.57
Price to Book (P/B)0.76
Price to Sales (P/S)1.39
P/FCF Ratio89.11
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
CHF163.38Price Target Upside-13.08% Downside
Rating ConsensusModerate Sell
Number of Analyst Covering8
EPS Forecast (FY)4.44
Revenue Forecast (FY)CHF6.57B
The Swatch Group Business Overview & Revenue Model
Company Description
The Swatch Group AG is a global enterprise dedicated to the design, production, and distribution of completed timepieces, fine jewelry, and crucial watch movements and components. The company operates through two primary divisions: Watches & Jewel...
How the Company Makes Money
The Swatch Group primarily makes money by selling watches and jewelry across its portfolio of brands. Revenue is generated through (1) sales of finished watches and jewelry to third-party retailers and distributors (wholesale) and (2) sales direct...
The Swatch Group Financial Statement Overview
Summary
Income Statement
38
Negative
Balance Sheet
92
Very Positive
Cash Flow
55
Neutral
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 6.34B | 6.28B | 6.74B | 7.89B | 7.50B | 7.31B |
| Gross Profit | 3.75B | 5.16B | 5.60B | 6.71B | 6.19B | 5.81B |
| EBITDA | 560.00M | 585.00M | 676.00M | 1.54B | 1.53B | 1.42B |
| Net Income | 9.00M | 3.00M | 193.00M | 869.00M | 807.00M | 765.00M |
Balance Sheet | ||||||
| Total Assets | 13.48B | 13.38B | 13.99B | 14.23B | 13.89B | 13.68B |
| Cash, Cash Equivalents and Short-Term Investments | 1.36B | 1.23B | 1.40B | 2.05B | 2.55B | 2.66B |
| Total Debt | 236.00M | 38.00M | 13.00M | 75.00M | 6.00M | 99.00M |
| Total Liabilities | 1.98B | 1.72B | 1.77B | 1.97B | 1.84B | 2.07B |
| Stockholders Equity | 11.39B | 11.56B | 12.11B | 12.20B | 11.98B | 11.54B |
Cash Flow | ||||||
| Free Cash Flow | 270.00M | 98.00M | -216.00M | -170.00M | 325.00M | 995.00M |
| Operating Cash Flow | 631.00M | 507.00M | 333.00M | 615.00M | 724.00M | 1.30B |
| Investing Cash Flow | -355.00M | -346.00M | -470.00M | -768.00M | -114.00M | -727.00M |
| Financing Cash Flow | -184.00M | -205.00M | -410.00M | -327.00M | -300.00M | -234.00M |
The Swatch Group Technical Analysis
Negative
187.95
Price Trends
190.47
Negative
194.00
Negative
182.91
Positive
Market Momentum
-1.35
Positive
41.41
Neutral
29.84
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For CH:UHR, the sentiment is Negative. The current price of 187.95 is below the 20-day moving average (MA) of 188.85, below the 50-day MA of 190.47, and above the 200-day MA of 182.91, indicating a neutral trend. The MACD of -1.35 indicates Positive momentum. The RSI at 41.41 is Neutral, neither overbought nor oversold. The STOCH value of 29.84 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for CH:UHR.
The Swatch Group Peers Comparison
UnderperformOutperform
Sector (61)
CH:UHR
The Swatch Group
185.20
40.40
27.90%
CH:CFR
Compagnie Financiere Richemont SA
185.45
43.76
30.89%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.