Strong Revenue Growth
The Trade Desk reported a Q1 revenue of $616 million, marking a 25% increase year-over-year, surpassing expectations despite economic uncertainties.
Significant CTV Growth
CTV continues to be the largest and fastest-growing advertising channel, with video (including CTV) representing a high 40s percentage share of the business.
Kokai Adoption and AI Integration
Around two-thirds of clients are now using the Kokai platform, which is ahead of schedule. Kokai has been delivering on lower funnel KPIs with a 24% lower cost per conversion and 20% lower cost per acquisition.
International Growth
International growth outpaced North America for the ninth consecutive quarter, representing about 12% of the overall spend.
Strong Financial Position
The company reported $1.7 billion in cash and no debt. They also repurchased $386 million of Class A common stock in Q1.
Positive Impact of OpenPath
OpenPath has shown significant improvements in publisher fill rates and revenue, exemplified by Arena Group's 4x increase in fill rates and a 79% rise in programmatic revenue.