SMG Swiss Marketplace Group Holding AG (CH:SMG)
:SMG
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SMG Swiss Marketplace Group Holding AG
(SMG)
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Rating:71Outperform
Price Target:
CHF33.00
▲(9.09% Upside)
Action:N/A
Date:06/02/26
The score is primarily supported by strong financial performance: accelerating growth, solid profitability, improving cash generation, and a notably low-leverage balance sheet. This is tempered by a high valuation (P/E ~86.6), while technical indicators are neutral-to-mildly positive and do not materially change the outlook.
Positive Factors
Revenue & Profitability Momentum
SMG shows a durable operational turnaround: consistent revenue acceleration and high 2025 net margins indicate the business model is scaling profitably. Sustained margin expansion supports reinvestment, resilience to cyclicality, and a stronger earnings base over the next 2–6 months and beyond.
Negative Factors
Subpar Cash Conversion
Although cash generation is improving, FCF trailing net income indicates ongoing working-capital or capex demands. Persistently lower cash conversion can limit capital allocation flexibility, constrain buybacks/dividends, and raise sensitivity to operational shocks over the medium term.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue & Profitability Momentum
SMG shows a durable operational turnaround: consistent revenue acceleration and high 2025 net margins indicate the business model is scaling profitably. Sustained margin expansion supports reinvestment, resilience to cyclicality, and a stronger earnings base over the next 2–6 months and beyond.
Read all positive factors
SMG Swiss Marketplace Group Holding AG (SMG) vs. iShares MSCI Switzerland ETF (EWL)
Market Cap
CHF2.67B
Dividend YieldN/A
Average Volume (3M)360.16K
Price to Earnings (P/E)78.7
Beta (1Y)0.35
Revenue Growth14.13%
EPS Growth9.96%
CountryCH
Employees863
SectorCommunication Services
Sector Strength97
IndustryInternet Content & Information
Share Statistics
EPS (TTM)14.22
Shares Outstanding98,145,200
10 Day Avg. Volume89,506
30 Day Avg. Volume360,159
Financial Highlights & Ratios
PEG Ratio5.53
Price to Book (P/B)3.91
Price to Sales (P/S)10.74
P/FCF Ratio33.45
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
CHF41.95Price Target Upside38.68% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering2
EPS Forecast (FY)1.35
Revenue Forecast (FY)CHF370.10M
SMG Swiss Marketplace Group Holding AG Business Overview & Revenue Model
Company Description
SMG Swiss Marketplace Group Holding AG, an online marketplace and digital company, provides tools for decision making in Switzerland. It operates through three segments Real Estate, Automotive, and General Marketplaces. The company provides tools ...
How the Company Makes Money
SMG primarily makes money by monetizing traffic and transactions on its digital marketplaces through (1) paid listings and subscriptions for professional advertisers and businesses, (2) advertising and promotional products that increase visibility...
SMG Swiss Marketplace Group Holding AG Financial Statement Overview
Summary
Income Statement
86
Very Positive
Balance Sheet
90
Very Positive
Cash Flow
82
Very Positive
| Breakdown | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 |
|---|---|---|---|---|
Income Statement | ||||
| Total Revenue | 331.99M | 290.88M | 260.14M | 252.61M |
| Gross Profit | 358.84M | 316.21M | 279.42M | 43.17M |
| EBITDA | 143.65M | 129.28M | 104.95M | 56.26M |
| Net Income | 67.69M | 61.59M | 46.10M | -78.04M |
Balance Sheet | ||||
| Total Assets | 1.33B | 1.46B | 1.53B | 1.39B |
| Cash, Cash Equivalents and Short-Term Investments | 92.66M | 78.71M | 96.01M | 46.10M |
| Total Debt | 11.85M | 304.18M | 85.80M | 89.13M |
| Total Liabilities | 425.50M | 471.65M | 247.70M | 245.53M |
| Stockholders Equity | 911.38M | 996.94M | 1.28B | 1.15B |
Cash Flow | ||||
| Free Cash Flow | 106.63M | 93.12M | 63.42M | 49.97M |
| Operating Cash Flow | 140.50M | 125.18M | 91.86M | 51.18M |
| Investing Cash Flow | -30.74M | -64.18M | -28.80M | -24.77M |
| Financing Cash Flow | -88.43M | -71.69M | -23.34M | -17.43M |
SMG Swiss Marketplace Group Holding AG Peers Comparison
UnderperformOutperform
Sector (60)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
71 Outperform | CHF2.67B | 78.71 | ― | ― | 14.13% | 9.96% | |
63 Neutral | CHF62.12M | 22.19 | ― | 1.40% | -5.10% | 3.96% | |
60 Neutral | $48.67B | 4.58 | -11.27% | 4.14% | 2.83% | -41.78% | |
46 Neutral | CHF5.55M | -5.35 | ― | ― | -11.95% | -703.34% | |
44 Neutral | CHF1.82M | -2.95 | ― | ― | -9622.22% | -29.23% | |
43 Neutral | CHF1.10B | -54.58 | ― | ― | 17.29% | -596.20% |
* Communication Services Sector Average
CH:SMG
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SMG Swiss Marketplace Group Holding AG Corporate Events
SMG Shareholders Approve All AGM Motions and CHF 0.82 Dividend
Apr 21, 2026
SMG Swiss Marketplace Group shareholders approved all Board proposals at the 2026 Annual General Meeting, with 91.59% of voting share capital represented through participants and the independent proxy. The meeting ratified all financial and non-fi...
SMG Swiss Marketplace Group Delivers Record 2025 Results and Doubles Down on AI Growth Strategy
Mar 18, 2026
SMG Swiss Marketplace Group reported record 2025 results, with revenue rising 14.1% to CHF 332.0 million and Adjusted EBITDA jumping 29.4% to CHF 180.2 million, lifting its margin to 54.3% and underpinning a proposed dividend of CHF 0.82 per share...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.