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SMG Swiss Marketplace Group Holding AG
(SMG)
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Rating:75Outperform
Price Target:
CHF31.00
▲(0.98% Upside)
Action:Reiterated
Date:09/06/26
The score is driven primarily by strong financial performance—healthy TTM profitability, improving cash conversion, and moderate leverage—tempered by debt growth and data consistency issues in gross profit. Technicals add support with the stock trading above major moving averages, while valuation is the main drag due to a higher P/E despite a modest dividend yield.
Positive Factors
Strong profitability and growth
The combination of strong TTM revenue growth and high net and EBIT margins indicates meaningful operating leverage and a healthier earnings base. If sustained, this profitability can support reinvestment, strengthen competitive positioning, and provide resilience through the next several quarters.
Negative Factors
Debt has increased materially
Although leverage remains manageable, the substantial increase in total debt reduces the balance sheet's earlier conservatism and narrows financial flexibility. Higher obligations may constrain future capital allocation and leave less room to absorb weaker operating performance.
Read all positive and negative factors
Positive Factors
Negative Factors
Strong profitability and growth
The combination of strong TTM revenue growth and high net and EBIT margins indicates meaningful operating leverage and a healthier earnings base. If sustained, this profitability can support reinvestment, strengthen competitive positioning, and provide resilience through the next several quarters.
Read all positive factors
SMG Swiss Marketplace Group Holding AG (SMG) vs. iShares MSCI Switzerland ETF (EWL)
Market Cap
CHF2.88B
Dividend Yield2.9%
Average Volume (3M)392.11K
Price to Earnings (P/E)27.7
Beta (1Y)0.46
Revenue Growth12.56%
EPS Growth43.11%
CountryCH
Employees859
SectorGeneral
Sector StrengthN/A
IndustryInternet Content & Information
Share Statistics
EPS (TTM)1.06
Shares Outstanding98,145,200
10 Day Avg. Volume117,361
30 Day Avg. Volume392,114
Financial Highlights & Ratios
PEG Ratio5.53
Price to Book (P/B)3.91
Price to Sales (P/S)10.74
P/FCF Ratio33.45
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
CHF41.67Price Target Upside35.72% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering6
EPS Forecast (FY)1.31
Revenue Forecast (FY)CHF370.35M
SMG Swiss Marketplace Group Holding AG Business Overview & Revenue Model
Company Description
SMG Swiss Marketplace Group Holding AG, a digital and online marketplace firm established in 2021, is headquartered in Zurich, Switzerland. The company specializes in providing tools to facilitate decision-making across Switzerland, operating thro...
How the Company Makes Money
SMG primarily monetizes its online marketplaces by charging for access to visibility, leads, and transaction-relevant services within its platforms. Key revenue streams typically include: (1) Listing and subscription fees paid by professional cust...
SMG Swiss Marketplace Group Holding AG Financial Statement Overview
Summary
Income Statement
84
Very Positive
Balance Sheet
74
Positive
Cash Flow
81
Very Positive
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 452.72M | 331.99M | 290.88M | 260.14M | 233.51M |
| Gross Profit | 283.14M | 358.84M | 316.21M | 279.42M | 39.90M |
| EBITDA | 243.23M | 143.65M | 129.28M | 104.95M | 5.65M |
| Net Income | 124.50M | 67.69M | 61.59M | 46.10M | -72.14M |
Balance Sheet | |||||
| Total Assets | 1.29B | 1.33B | 1.46B | 1.53B | 1.29B |
| Cash, Cash Equivalents and Short-Term Investments | 67.65M | 92.66M | 78.71M | 96.01M | 42.61M |
| Total Debt | 239.79M | 255.65M | 304.18M | 85.80M | 82.39M |
| Total Liabilities | 409.22M | 425.50M | 471.65M | 247.70M | 226.97M |
| Stockholders Equity | 884.04M | 911.38M | 996.94M | 1.28B | 1.06B |
Cash Flow | |||||
| Free Cash Flow | 223.44M | 106.63M | 93.12M | 63.42M | 46.19M |
| Operating Cash Flow | 225.20M | 140.50M | 125.18M | 91.86M | 47.31M |
| Investing Cash Flow | -46.00M | -30.74M | -64.18M | -28.80M | -22.90M |
| Financing Cash Flow | -184.16M | -88.43M | -71.69M | -23.34M | -16.11M |
SMG Swiss Marketplace Group Holding AG Technical Analysis
Positive
30.70
Price Trends
29.65
Negative
28.23
Positive
28.90
Positive
Market Momentum
0.26
Negative
51.14
Neutral
56.10
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For CH:SMG, the sentiment is Positive. The current price of 30.7 is above the 20-day moving average (MA) of 28.72, above the 50-day MA of 29.65, and above the 200-day MA of 28.90, indicating a neutral trend. The MACD of 0.26 indicates Negative momentum. The RSI at 51.14 is Neutral, neither overbought nor oversold. The STOCH value of 56.10 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for CH:SMG.
SMG Swiss Marketplace Group Holding AG Peers Comparison
UnderperformOutperform
Sector (55)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
75 Outperform | CHF2.88B | 27.69 | ― | 2.90% | 12.56% | 43.11% | |
57 Neutral | CHF60.55M | 26.83 | ― | 1.55% | -3.06% | -8.74% | |
55 Neutral | $6.65B | 3.83 | -15.92% | 6.20% | 10.91% | 7.18% | |
52 Neutral | CHF1.21B | -62.92 | ― | 4.01% | 14.88% | -1004.05% | |
42 Neutral | CHF1.82M | -2.52 | ― | 22.95% | -1483.91% | -30.19% |
* General Sector Average
CH:SMG
SMG Swiss Marketplace Group Holding AG
29.35
-14.57
-33.18%
CH:AEVS
AEVIS VICTORIA SA
14.20
0.90
6.77%
CH:VILN
Villars Holding SA
580.00
-5.92
-1.01%
CH:EEII
EEII AG
1.05
-0.78
-42.62%
SMG Swiss Marketplace Group Holding AG Corporate Events
Ricardo Data Breach Exposes User Contact Details But Spares Logins
Oct 9, 2026
Ricardo, the general marketplace platform within SMG Swiss Marketplace Group, has disclosed a security incident involving unauthorised access to personal data linked to customer orders. The breach affected around 890,000 user accounts, exposing na...
SMG Swiss Marketplace Group Overhauls Real Estate and Corporate Leadership
Sep 22, 2026
SMG Swiss Marketplace Group is reshaping its leadership in the real estate unit and corporate functions, signaling an evolution in governance as the company matures as a listed digital marketplace group. The operator of leading Swiss online platfo...
SMG boosts free float with buyback in Mobiliar share placement
Sep 15, 2026
SMG Swiss Marketplace Group Holding AG has acquired 981,452 of its own shares, equivalent to 1.0% of its issued share capital, at a price of CHF 28.50 per share in connection with a secondary placement by Schweizerische Mobiliar Holding AG. The tr...
SMG Swiss Marketplace Group Sets CEO Succession and Board Transition to Support Next Growth Phase
Aug 25, 2026
SMG Swiss Marketplace Group Holding AG, a leading Swiss digital marketplace operator, runs a network of online platforms in real estate, automotive, general classifieds and finance and insurance. With brands such as ImmoScout24, Homegate, AutoScou...
SMG Swiss Marketplace Group lifts margins on double-digit H1 growth and tightens 2026 outlook
Aug 25, 2026
SMG Swiss Marketplace Group reported a robust first half of 2026, with group revenue rising 11.3% year-on-year to CHF 179.8 million and adjusted EBITDA climbing 15.8% to CHF 101.5 million, expanding the margin to 56.5%. Profit after tax doubled to...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.