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Average Monthly Unique Users by Geography
Measures the number of distinct users visiting the platform each month in various regions, reflecting brand reach and user engagement levels.International unique users have moved from long stagnation to clear acceleration in 2024–25, corroborating management’s reported outsized international revenue and dealer gains and signaling successful product traction outside the U.S. U.S. users are more cyclical but posted a notable 2025 rebound—consistent with stronger app engagement and recent AI/product launches—yet management cautions AI monetization is still small, so converting heightened reach into sustained revenue depends on continued dealer adoption and effective upsell execution.
Date | United States Monthly Unique Users | International Monthly Unique Users |
|---|---|---|
Jun 30, 2026 | 37.85M | 8.92M |
Mar 31, 2026 | 36.58M | 8.63M |
Dec 31, 2025 | 32.48M | 8.94M |
Sep 30, 2025 | 38.25M | 10.18M |
Jun 30, 2025 | 34.10M | 10.20M |
Mar 31, 2025 | 35.00M | 10.60M |
Dec 31, 2024 | 29.30M | 9.10M |
Sep 30, 2024 | 32.30M | 9.90M |
Jun 30, 2024 | 30.25M | 8.91M |
Mar 31, 2024 | 34.00M | 8.60M |