CarGurus (CARG) Average Monthly Sessions by Geography

Counts the total user sessions per month across different regions, providing insight into user activity and platform stickiness.

United States remains the dominant traffic source but has been choppy and largely range‑bound post‑pandemic, peaking seasonally in Q1 without recovering to early‑2020 highs; international sessions, by contrast, accelerated from 2024 onward, delivering multi‑quarter gains that align with management’s strong international revenue and dealer growth. That geographic shift helps explain CarGurus’ upbeat 2026 revenue guide and supports reinvestment in AI and new products, but sustaining outsized contribution depends on faster monetization of those nascent offerings.