Economic ConditionsConcerns about the macro backdrop, such as weakening consumer confidence and uncertain jobs outlook, could lead to some pressure on discretionary beverage spending.
Financial PerformanceThe expectation for continued negative traffic implies a sharply deteriorating environment despite less pricing and more promotions.
Sales And MarketingProgress behind expanding mobile-order capabilities is not expected to drive a material lift in sales/comps in the short run given limited marketing/advertising.