Consistent Profitability
Brilliant Earth marked its 15th consecutive quarter of profitability as a public company, showcasing a disciplined approach to managing expenses.
Increase in Total and Repeat Orders
Total orders grew 12% year-over-year and repeat orders grew 13% year-over-year, indicating strong customer retention and brand resonance.
Fine Jewelry Expansion
Fine jewelry bookings represented 14% of total bookings, a 350 basis point expansion over Q1 last year, with strong double-digit growth.
Successful Valentine's Day Campaign
The Valentine's Day campaign resulted in the strongest period ever with total bookings up mid-to-high single digits year-over-year and fine jewelry bookings growing over 40% year-over-year.
Social Media Impact
Partnerships with influencers led to 6.2 million social media impressions, strengthening brand presence.