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Operating Expense Breakdown
Details core costs like R&D, marketing, and admin, offering insight into how efficiently Booking Holdings runs and where it’s prioritizing investment.Booking has shifted back into growth mode: performance marketing and sales expense are the dominant and rising drivers of the cost base, while personnel and IT spend are climbing as the company invests in product/AI and international expansion. Recent large swings in G&A and “Other” look like one‑offs or reclassifications, so treat those as nonrecurring noise. Management’s commentary confirms marketing deleverage from Middle East‑related cancellations and insists on $500–$550M transformation savings and AI gains to offset elevated investment and restore margin expansion in H2.
Date | General and Administrative | Other Expenses | Depreciation and Amortization | Personnel | Performance Marketing | Brand Marketing | Sales Expenses | IT | Expenses |
|---|---|---|---|---|---|---|---|---|---|
Jun 30, 2026 | $217.00M | $129.00M | $900.00M | $2.37B | $0.00 | $942.00M | $263.00M | $30.00M | |
Mar 31, 2026 | $100.00M | $131.00M | $893.00M | $2.07B | $0.00 | $804.00M | $240.00M | $25.00M | |
Dec 31, 2025 | $262.00M | $151.00M | $869.00M | $1.93B | $0.00 | $830.00M | $247.00M | $0.00 | |
Sep 30, 2025 | $254.00M | $160.00M | $945.00M | $2.34B | $0.00 | $1.02B | $242.00M | $105.00M | |
Jun 30, 2025 | $199.00M | $158.00M | $896.00M | $2.14B | $0.00 | $899.00M | $219.00M | $38.00M | |
Mar 31, 2025 | $142.00M | $154.00M | $693.00M | $1.78B | $0.00 | $702.00M | $200.00M | $32.00M | |
Dec 31, 2024 | $163.00M | $0.00 | $157.00M | $853.00M | $1.58B | $0.00 | $750.00M | $207.00M | $0.00 |
Sep 30, 2024 | $575.00M | $0.00 | $155.00M | $868.00M | $2.15B | $0.00 | $872.00M | $194.00M | $0.00 |
Jun 30, 2024 | $112.00M | $0.00 | $142.00M | $807.00M | $1.94B | $0.00 | $820.00M | $183.00M | $0.00 |
Mar 31, 2024 | $186.00M | $0.00 | $137.00M | $826.00M | $1.61B | $0.00 | $678.00M | $187.00M | $0.00 |