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boohoo group (BHOOY)
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boohoo group (BHOOY) AI Stock Analysis

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BHOOY

boohoo group

(OTC:BHOOY)

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Underperform 40 (OpenAI - 4o)
Rating:40Underperform
Price Target:
$3.50
▼(-0.57% Downside)
The overall stock score is heavily influenced by the company's poor financial performance and weak technical indicators. The negative valuation metrics further contribute to the low score. The absence of earnings call data and corporate events means these factors do not impact the score.

boohoo group (BHOOY) vs. SPDR S&P 500 ETF (SPY)

boohoo group Business Overview & Revenue Model

Company Descriptionboohoo group plc, through its subsidiaries, operates as an online clothing retailer in the United Kingdom, rest of Europe, the United States, and internationally. The company designs, sources, markets, and sells clothing, shoes, accessories, and beauty products for 16-to-45-year age customers. It provides its products under the boohoo, boohooMAN, PrettyLittleThing, Nasty Gal, MissPap, Karen Millen, Coast, Oasis, Warehouse, Dorothy Perkins, Wallis, Burton, and Debenhams brands. boohoo group plc was founded in 2006 and is headquartered in Manchester, the United Kingdom.
How the Company Makes MoneyBoohoo Group generates revenue primarily through direct online sales of its fashion products. The company's business model is based on fast fashion, which involves quickly producing and distributing new designs in response to the latest trends, allowing it to capitalize on current consumer interests. Key revenue streams include sales from its various brand websites, with an emphasis on high-volume, low-cost items that appeal to its target demographic. Additionally, the company benefits from the integration of influencer marketing and social media campaigns, which drive traffic to its platforms. Partnerships with logistics and shipping companies also play a crucial role in ensuring efficient order fulfillment, while collaborations with popular brands and influencers can enhance visibility and sales. Overall, Boohoo Group's ability to adapt to changing fashion trends and consumer preferences is a significant factor contributing to its earnings.

boohoo group Earnings Call Summary

Earnings Call Date:Aug 26, 2025
(Q4-2024)
|
% Change Since: |
Next Earnings Date:Oct 01, 2025
Earnings Call Sentiment Neutral
The earnings call highlighted significant progress in core brands and operational efficiencies, particularly with Debenhams' marketplace and improved EBITDA margins. However, it also acknowledged challenges such as revenue decline and issues in the U.S. market. The sentiment is cautiously optimistic with a positive outlook for growth.
Q4-2024 Updates
Positive Updates
Core Brands Performance
Despite a headline revenue decline of 17%, the core brands showed a significant improvement with only a 4% decline in H2, indicating a positive turnaround and potential for future growth.
Debenhams Marketplace Growth
The Debenhams marketplace saw rapid growth, with over 3,500 brands onboarded by the end of FY '24, contributing to more than 50% of sales through the third-party model.
Improved EBITDA Margin
EBITDA margin increased to 4% despite revenue challenges, driven by cost management and operational efficiencies.
Successful CapEx Projects
Completion of significant CapEx projects in Sheffield and the U.S. improved efficiency, with Sheffield automation reducing full-time headcount by over 80%.
Negative Updates
Revenue Decline
Overall net revenue declined by 17% due to ongoing market headwinds, including weakened consumer demand and elevated costs.
Challenges in U.S. Market
The launch of the U.S. distribution center faced challenges, with slower than expected performance and difficulties in adapting to the market.
Increased Net Debt
Net debt increased to GBP 95 million at the end of the year due to CapEx investments and higher inventory levels with the U.S. warehouse opening.
Company Guidance
The earnings call for BOO.L provided comprehensive guidance on the company's financial performance and strategic direction for the fiscal year 2024. The executives highlighted a 17% decline in headline revenue but noted stronger performance in core brands, which are on an accelerated path towards growth. The company successfully increased its EBITDA margin to 4% and completed significant capital expenditure projects, enhancing capacity and efficiency. The focus remains on achieving GBP 125 million in annualized savings by FY '25, with a rigorous cost assessment already underway. BOO.L's strategic shift to a marketplace model with Debenhams is yielding positive results, as over 50% of sales now come from third-party brands, contributing to a 13% decline in GMV, less than the net revenue decline. The company is poised to benefit from improving consumer demand and cost deflation in FY '25, with a targeted return to GMV growth and improvements in EBITDA margins, further supported by a strong balance sheet and reduced CapEx spend.

boohoo group Financial Statement Overview

Summary
Boohoo Group's financial performance is struggling, as indicated by declining revenues, consistent net losses, negative EBIT and EBITDA margins, high debt-to-equity ratio, and negative cash flow trends. While some liquidity is available from cash holdings, significant financial challenges remain.
Income Statement
35
Negative
Boohoo Group's income statement reflects a challenging period with declining revenues from 2022 to 2024 and consistent net losses. The gross profit margin has decreased significantly, indicating pressure on pricing or cost management. The company's TTM EBIT and EBITDA margins are negative, highlighting operational inefficiencies or high costs relative to revenue. Overall, the income trends suggest potential struggles in maintaining profitability and revenue growth.
Balance Sheet
30
Negative
The balance sheet shows a moderate level of financial stability with a high debt-to-equity ratio of 1.60, indicating reliance on debt financing. The equity ratio is relatively low at 26.0%, suggesting a leveraged capital structure. The return on equity is negative, further pointing towards financial difficulties. However, the presence of cash and equivalents provides some liquidity buffer.
Cash Flow
40
Negative
Cash flow analysis reveals a declining trend in free cash flow, which turned negative by 2024. The operating cash flow to net income ratio is low, indicating challenges in converting income into cash. The free cash flow to net income ratio is also unfavorable, suggesting potential issues in maintaining liquidity from operations. The negative trends in cash flow highlight potential cash management concerns.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue1.35B790.30M1.46B1.77B1.98B1.75B
Gross Profit687.00M389.70M756.10M895.20M1.04B945.20M
EBITDA-12.70M-184.90M-53.70M-10.80M63.20M144.10M
Net Income-254.40M-326.40M-137.80M-75.60M-4.00M90.70M
Balance Sheet
Total Assets823.00M525.90M1.08B1.23B998.40M775.90M
Cash, Cash Equivalents and Short-Term Investments131.90M44.70M230.00M332.00M115.50M293.10M
Total Debt389.40M243.10M446.90M463.60M151.90M18.30M
Total Liabilities674.70M522.00M795.70M825.70M534.10M303.40M
Stockholders Equity148.30M3.90M279.70M400.00M464.30M472.50M
Cash Flow
Free Cash Flow-57.30M-34.00M-62.90M45.50M-251.20M40.10M
Operating Cash Flow-42.30M-12.70M1.90M136.70M10.30M162.80M
Investing Cash Flow-31.70M32.20M-54.80M-103.30M-261.50M-283.40M
Financing Cash Flow-84.10M-202.90M-48.00M196.20M76.50M151.20M

boohoo group Technical Analysis

Technical Analysis Sentiment
Negative
Last Price3.52
Price Trends
50DMA
4.26
Negative
100DMA
5.03
Negative
200DMA
6.11
Negative
Market Momentum
MACD
-0.21
Negative
RSI
37.73
Neutral
STOCH
24.65
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BHOOY, the sentiment is Negative. The current price of 3.52 is below the 20-day moving average (MA) of 3.77, below the 50-day MA of 4.26, and below the 200-day MA of 6.11, indicating a bearish trend. The MACD of -0.21 indicates Negative momentum. The RSI at 37.73 is Neutral, neither overbought nor oversold. The STOCH value of 24.65 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for BHOOY.

boohoo group Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
77
Outperform
1.68B37.459.66%10.68%37.84%
74
Outperform
867.45M33.6212.77%38.40%32.42%
63
Neutral
1.30B-21.21-94.46%-10.39%14.92%
59
Neutral
6.44B51.98-14.58%2.38%-38.88%
51
Neutral
930.97M-12.61-23.18%11.67%31.55%
40
Underperform
$229.25M-187.03%-44.95%-124.54%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
BHOOY
boohoo group
3.52
-4.16
-54.17%
LQDT
Liquidity Services
27.77
4.89
21.37%
ETSY
Etsy
64.99
10.16
18.53%
RVLV
Revolve Group
23.57
-1.30
-5.23%
YSG
Yatsen Holding
9.92
6.74
211.95%
TDUP
thredUP
10.53
9.64
1083.15%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Sep 03, 2025