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Birks & Mayors
(OTC:BGICF)
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Rating:41Neutral
Price Target:
$0.23
▼(-35.71% Downside)
Action:Reiterated
Date:09/09/26
The score is held down primarily by weak financial fundamentals—especially negative equity/high leverage and weak free cash flow—despite improving revenue and reduced losses. Technicals add further downside pressure as the stock trades below all major moving averages with negative MACD; valuation provides limited offset because the negative P/E reflects ongoing losses and there is no dividend support.
Positive Factors
Revenue recovery
The revenue rebound shows that customer demand can recover after a choppy period, supporting the durability of Birks’ luxury retail proposition. Continued sales growth would improve operating leverage, strengthen inventory productivity, and provide a foundation for restoring profitability over the next several quarters.
Negative Factors
High leverage
Debt materially exceeds the company’s financial cushion, leaving Birks exposed to refinancing and interest-rate sensitivity. Negative equity also limits flexibility to absorb operating volatility, fund expansion internally, or withstand another period of weaker luxury demand without additional financing.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue recovery
The revenue rebound shows that customer demand can recover after a choppy period, supporting the durability of Birks’ luxury retail proposition. Continued sales growth would improve operating leverage, strengthen inventory productivity, and provide a foundation for restoring profitability over the next several quarters.
Read all positive factors
Birks & Mayors (BGICF) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$5.32M
Dividend YieldN/A
Average Volume (3M)22.05K
Price to Earnings (P/E)―
Beta (1Y)0.69
Revenue Growth16.46%
EPS Growth73.42%
CountryUS
Employees333
SectorConsumer Cyclical
Sector Strength84
IndustryLuxury Goods
Share Statistics
EPS (TTM)-0.17
Shares Outstanding11,987,305
10 Day Avg. Volume12,806
30 Day Avg. Volume22,045
Financial Highlights & Ratios
PEG Ratio0.07
Price to Book (P/B)-0.88
Price to Sales (P/S)0.09
P/FCF Ratio-7.17
Enterprise Value/Market Cap24.68
Enterprise Value/Revenue0.63
Enterprise Value/Gross Profit1.81
Enterprise Value/Ebitda12.24
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)N/A
Revenue Forecast (FY)N/A
Birks & Mayors Business Overview & Revenue Model
Company Description
Birks Group, Inc. engages in designing jewelry, timepieces, and gifts. The firm also operates jewelry stores. It operates through the Retail and Other segments. The Retail segment focuses on stores across Canada under the Maison Birks brand and re...
How the Company Makes Money
BGI makes money primarily by selling luxury jewelry and watches to consumers. Its core revenue stream is retail sales of fine jewelry (including diamond jewelry and bridal/engagement rings) and branded or premium watches through physical stores an...
Birks & Mayors Financial Statement Overview
Summary
Income Statement
44
Neutral
Balance Sheet
18
Very Negative
Cash Flow
24
Negative
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Income Statement |
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| Gross Profit |
| EBITDA |
| Net Income |
Balance Sheet |
| Total Assets |
| Cash, Cash Equivalents and Short-Term Investments |
| Total Debt |
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| Stockholders Equity |
Cash Flow |
| Free Cash Flow |
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Birks & Mayors Technical Analysis
Neutral
0.35
Price Trends
0.32
Negative
0.45
Negative
0.63
Negative
Market Momentum
-0.01
Negative
53.08
Neutral
62.96
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BGICF, the sentiment is Neutral. The current price of 0.35 is above the 20-day moving average (MA) of 0.27, above the 50-day MA of 0.32, and below the 200-day MA of 0.63, indicating a neutral trend. The MACD of -0.01 indicates Negative momentum. The RSI at 53.08 is Neutral, neither overbought nor oversold. The STOCH value of 62.96 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for BGICF.
Birks & Mayors Risk Analysis
Birks & Mayors disclosed 31 risk factors in its most recent earnings report. Birks & Mayors reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
Birks & Mayors Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
71 Outperform | $3.86B | 12.06 | 19.07% | 1.27% | 0.59% | 191.78% | |
69 Neutral | $519.55M | 17.58 | 8.19% | 4.69% | 4.83% | 136.40% | |
63 Neutral | $22.66B | 15.46 | 262.81% | 1.44% | 14.17% | 956.15% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
57 Neutral | $1.14B | -13.74 | 21.10% | ― | 17.73% | -112.49% | |
52 Neutral | $143.61M | -5.01 | -37.58% | 17.73% | 6.41% | -893.45% | |
41 Neutral | $5.32M | -2.80 | 16.37% | ― | 16.46% | 73.42% |
* Consumer Cyclical Sector Average
BGICF
Birks & Mayors
0.30
-0.82
-73.21%
TPR
Tapestry
115.82
8.98
8.40%
MOV
Movado Group
31.99
15.62
95.43%
SIG
Signet Jewelers
105.89
14.89
16.37%
REAL
RealReal
9.62
0.17
1.80%
BRLT
Brilliant Earth Group
1.46
-0.66
-31.13%
Birks & Mayors Corporate Events
Birks Group Shareholders Back Board Slate and Auditor at September 2026 AGM
Sep 30, 2026
On September 17, 2026, Birks Group Inc. held its Annual Meeting of Shareholders in Montreal, where shareholders of record as of July 24 approved all matters presented. They re-elected five directors—Niccolò Rossi di Montelera, Davide Ba...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.