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Birks & Mayors Inc. (BGI)
:BGI
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Birks & Mayors (BGI) AI Stock Analysis

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BGI

Birks & Mayors

(BGI)

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Neutral 41 (OpenAI - 5.2)
Rating:41Neutral
Price Target:
$0.33
▼(-36.73% Downside)
Action:Reiterated
Date:08/07/26
The score is held down primarily by weak financial health (negative equity, high debt, and negative free cash flow) despite some revenue recovery and reduced losses. Technicals add additional caution as the price sits well below major moving averages, while valuation is limited by loss-driven negative P/E and no stated dividend support.
Positive Factors
Revenue recovery
A solid rebound in top-line (15.5% sales growth and positive comps) indicates demand resilience for Birks’ branded and third-party jewelry. Durable revenue recovery eases pressure on margins, underpins retail expansion plans and supports multi-channel growth over the coming quarters.
Negative Factors
High leverage and negative equity
A heavily leveraged balance sheet with negative equity constrains financial flexibility and increases sensitivity to revenue or margin setbacks. Persistent negative equity limits cushion for losses and complicates access to unsecured capital, raising structural refinancing and covenant risks.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue recovery
A solid rebound in top-line (15.5% sales growth and positive comps) indicates demand resilience for Birks’ branded and third-party jewelry. Durable revenue recovery eases pressure on margins, underpins retail expansion plans and supports multi-channel growth over the coming quarters.
Read all positive factors

Birks & Mayors (BGI) vs. SPDR S&P 500 ETF (SPY)

Birks & Mayors Business Overview & Revenue Model

Company Description
Birks Group Inc. is an enterprise specializing in the creation, production, and sale of upscale jewelry, watches, sterling and plated silver items, and gifts across both the United States and Canada. Its operational structure comprises two main di...
How the Company Makes Money
BGI makes money primarily by selling luxury jewelry and watches to consumers. Its core revenue stream is retail sales of fine jewelry (including diamond jewelry and bridal/engagement rings) and branded or premium watches through physical stores an...

Birks & Mayors Financial Statement Overview

Summary
Revenue improved to ~$207.3M (+8.1% YoY) and losses narrowed versus the prior year, but overall quality remains weak due to heavy leverage and negative equity (~-$21.4M) alongside near-breakeven operating cash flow (~$0.2M) and negative free cash flow (~-$2.6M).
Income Statement
44
Neutral
Balance Sheet
18
Very Negative
Cash Flow
24
Negative
BreakdownMar 2026Mar 2025Mar 2024Mar 2023Mar 2022
Income Statement
Total Revenue207.28M177.81M185.28M162.95M181.34M
Gross Profit72.48M66.31M73.56M67.96M76.22M
EBITDA10.73M2.20M7.85M1.86M10.28M
Net Income-3.43M-12.82M-4.63M-7.43M1.29M
Balance Sheet
Total Assets214.19M196.08M203.27M196.98M183.26M
Cash, Cash Equivalents and Short-Term Investments1.46M1.51M1.78M1.26M2.01M
Total Debt165.56M145.42M156.62M151.95M140.38M
Total Liabilities235.55M214.09M208.42M197.58M177.40M
Stockholders Equity-21.35M-18.01M-5.15M-603.00K5.86M
Cash Flow
Free Cash Flow-2.61M-9.46M-7.41M-16.34M12.84M
Operating Cash Flow170.00K-1.91M-170.00K-6.92M18.65M
Investing Cash Flow-9.79M-7.55M-7.24M-9.41M-5.81M
Financing Cash Flow9.58M9.19M7.93M15.59M-12.63M

Birks & Mayors Risk Analysis

Birks & Mayors disclosed 28 risk factors in its most recent earnings report. Birks & Mayors reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Birks & Mayors Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
68
Neutral
$569.83M25.626.40%3.01%4.30%76.21%
67
Neutral
$25.72B17.22262.81%1.12%14.17%956.15%
67
Neutral
$3.56B12.5416.01%1.47%1.35%661.25%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
57
Neutral
$1.39B-16.2921.10%17.73%-112.49%
52
Neutral
$135.46M-4.56-37.58%21.13%6.41%-893.45%
41
Neutral
$7.47M-3.0416.37%16.46%73.42%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
BGI
Birks & Mayors
0.38
-0.33
-46.47%
TPR
Tapestry
128.98
30.34
30.76%
MOV
Movado Group
36.13
20.91
137.37%
SIG
Signet Jewelers
90.57
7.83
9.47%
REAL
RealReal
11.40
3.36
41.79%
BRLT
Brilliant Earth Group
1.33
-0.58
-30.37%

Birks & Mayors Corporate Events

Birks Group Announces Resignation of Director Emilio Imbriglio Ahead of September Meeting
Aug 6, 2026
On August 5, 2026, Birks Group announced that Director Emilio B. Imbriglio resigned from the company’s board for personal reasons, effective the same day. Imbriglio, who had served since 2022 and was not planning to stand for re-election at ...
Birks Group Narrows Loss and Lifts Sales on European Boutique Acquisition in Fiscal 2026
Jul 21, 2026
Birks Group Inc., the Canadian luxury jewelry and timepiece retailer, reported fiscal 2026 results on July 21, 2026, showing a solid rebound in performance for the year ended March 28, 2026. Net sales rose 15.5% to $205.4 million, driven largely b...
Birks Group Secures New Term Loan and Extends Credit Facilities to 2031
Jun 5, 2026
On June 5, 2026, Birks Group Inc. closed a new five-year $32.5 million senior secured term loan with an affiliate of Gordon Brothers and simultaneously refinanced and repaid its prior $26 million term loan facility. The company also amended and ex...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 07, 2026