Want to see BBWI full AI Analyst Report?
Revenue By Segment
Breaks down revenue by product lines or business units, revealing which segments are driving sales and where there might be opportunities or challenges.Stores remain the dominant, seasonally concentrated revenue engine while Direct’s year‑over‑year holiday peaks have steadily softened — a red flag that digital growth hasn’t yet offset core category (body care) weakness. Management’s Amazon launch and new‑formula momentum provide credible upside, but the reaffirmed guidance, margin headwinds from tariffs/inflation, and international shipping disruptions mean any recovery will be gradual. The business is reliant on stores for near‑term sales stability; durable improvement depends on translating early product/channel proof points into sustained e‑commerce traction.
Date | Stores | Direct | International |
|---|---|---|---|
Aug 01, 2026 | $1.13B | $275.00M | $108.00M |
May 02, 2026 | $1.06B | $246.00M | $70.00M |
Jan 31, 2026 | $2.05B | $579.00M | $91.00M |
Nov 01, 2025 | $1.22B | $299.00M | $73.00M |
Aug 02, 2025 | $1.20B | $267.00M | $86.00M |
May 03, 2025 | $1.11B | $250.00M | $64.00M |
Feb 01, 2025 | $2.11B | $595.00M | $84.00M |
Nov 02, 2024 | $1.12B | $321.00M | $69.00M |
Aug 03, 2024 | $1.14B | $297.00M | $89.00M |
May 04, 2024 | $1.06B | $261.00M | $58.00M |