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SportsHero Limited (AU:SHO)
ASX:SHO
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SportsHero Limited (SHO) AI Stock Analysis

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AU:SHO

SportsHero Limited

(Sydney:SHO)

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Neutral 50 (OpenAI - Gpt-5.6Sol)
Rating:50Neutral
Price Target:
AU$0.06
â–²(12.00% Upside)
Action:Reiterated
Date:09/06/26
The score is held back primarily by weak financial performance—large ongoing losses and continued negative free cash flow despite a strong FY2026 revenue rebound—creating material execution and funding risk. Technicals provide a moderate near-term positive (price above 20/50DMA with positive MACD), but longer-term trend signals are mixed, and valuation is constrained by a negative P/E and no dividend yield data.
Positive Factors
Revenue rebound
The sharp FY2026 revenue rebound marks a meaningful improvement in commercial traction from a very small base. If sustained, stronger sales can improve operating leverage, support reinvestment, and provide a foundation for developing a more durable business model.
Negative Factors
Persistent losses
The substantial net loss relative to revenue shows that the current cost base remains far ahead of the business’s earning capacity. Unless revenue growth is accompanied by meaningful cost discipline, losses can continue consuming capital and weaken the durability of the recovery.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue rebound
The sharp FY2026 revenue rebound marks a meaningful improvement in commercial traction from a very small base. If sustained, stronger sales can improve operating leverage, support reinvestment, and provide a foundation for developing a more durable business model.
Read all positive factors

SportsHero Limited (SHO) vs. iShares MSCI Australia ETF (EWA)

SportsHero Limited Business Overview & Revenue Model

Company Description
SportsHero Limited, together with its subsidiaries, owns and operates sport prediction, gamification, and marketing platforms in Australia, Singapore, and Indonesia. SportsHero Limited is based in Mount Kuring-Gai, Australia....
How the Company Makes Money
null...

SportsHero Limited Financial Statement Overview

Summary
Revenue rebounded sharply in FY2026 (up ~223% to ~1.05M) and the balance sheet improved to positive equity (~2.90M) with no debt. However, profitability and cash generation remain very weak (FY2026 net loss ~2.57M; operating cash flow and free cash flow about -1.99M), indicating ongoing execution risk and continued cash burn.
Income Statement
18
Very Negative
Balance Sheet
52
Neutral
Cash Flow
22
Negative
BreakdownJun 2026Jun 2025Jun 2024Jun 2023Jun 2022
Income Statement
Total Revenue1.05M57.23K8.54K16.64K16.78K
Gross Profit0.00-1.19M11.22K16.64K16.78K
EBITDA-2.56M-2.82M-628.14K-2.17M-2.48M
Net Income-2.57M-3.03M-621.41K-3.25M-2.36M
Balance Sheet
Total Assets3.77M193.18K34.05K305.99K2.57M
Cash, Cash Equivalents and Short-Term Investments3.45M179.51K26.72K203.50K2.56M
Total Debt0.001.40M273.57K524.87K0.00
Total Liabilities866.48K2.27M595.86K1.02M264.93K
Stockholders Equity2.90M-2.08M-561.80K-716.83K2.30M
Cash Flow
Free Cash Flow-1.99M-2.08M-883.98K-2.98M-1.90M
Operating Cash Flow-1.99M-2.07M-881.69K-2.97M-1.89M
Investing Cash Flow-295.00-340.00-2.30K-11.99K-2.01K
Financing Cash Flow5.28M1.47M721.15K470.70K1.84M

SportsHero Limited Technical Analysis

Technical Analysis Sentiment
Positive
Last Price0.05
Price Trends
50DMA
0.05
Positive
100DMA
0.06
Negative
200DMA
0.07
Negative
Market Momentum
MACD
<0.01
Negative
RSI
58.56
Neutral
STOCH
40.23
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:SHO, the sentiment is Positive. The current price of 0.05 is below the 20-day moving average (MA) of 0.05, above the 50-day MA of 0.05, and below the 200-day MA of 0.07, indicating a neutral trend. The MACD of <0.01 indicates Negative momentum. The RSI at 58.56 is Neutral, neither overbought nor oversold. The STOCH value of 40.23 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for AU:SHO.

SportsHero Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
80
Outperform
AU$21.88B39.9027.90%1.82%4.24%-18.52%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
56
Neutral
AU$27.13M-33.33-2.00%51.62%-6.77%95.53%
54
Neutral
AU$25.68M6.257.66%―-6.50%―
54
Neutral
AU$102.79M420.0014.39%―9.89%―
50
Neutral
AU$50.98M-16.00-221.94%―1720.43%18.60%
48
Neutral
AU$10.63M-34.82-3.12%―28.45%91.98%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:SHO
SportsHero Limited
0.06
0.02
37.50%
AU:REA
REA Group Ltd
163.16
-70.91
-30.29%
AU:TNY
Tinybeans Group
0.06
-0.05
-45.87%
AU:GUM
Market Herald Ltd
0.08
-0.05
-38.46%
AU:CHL
Camplify Holdings Ltd.
0.34
-0.06
-15.00%
AU:ART
Airtasker Ltd
0.22
-0.20
-48.33%

SportsHero Limited Corporate Events

SportsHero Elevates Duane Mutu to VP Role to Drive HeroPlay Gaming Expansion
Sep 4, 2026
SportsHero Limited has appointed industry veteran Duane Mutu as Vice President of Business Development Gaming, reinforcing its push to build HeroPlay into an integrated gaming, content and commerce platform for South East Asia. His move from advi...
SportsHero ramps up HeroPlay rollout as revenue surges but losses deepen
Aug 31, 2026
SportsHero Limited reported a sharp increase in revenue to AU$1.05 million for the year to 30 June 2026, up from just AU$37,666 a year earlier, driven by the commencement of revenue from recently secured telco contracts. Despite this topline growt...
SportsHero Strikes Razer Deal to Expand HeroPlay Gaming Universe
Aug 13, 2026
SportsHero Limited has signed an agreement with global gaming lifestyle brand Razer to distribute more than 1,000 gaming-related digital products through its HeroPlay platform. The deal adds top-up vouchers for major titles such as Mobile Legends:...
SportsHero Issues New Shares Under Underwriting Agreement, Affirms Regulatory Compliance
Aug 11, 2026
SportsHero Limited has issued 2,282,652 fully paid ordinary shares under an underwriting agreement, expanding its share capital without a formal disclosure document to investors. The board-confirmed notice emphasises that the company remains compl...
SportsHero Seeks ASX Quotation for 2.28 Million New Shares
Aug 11, 2026
SportsHero Limited has applied for quotation on the ASX of 2,282,652 new ordinary fully paid shares, expanding its listed share capital under the code SHO. The issuance, which follows a previously announced transaction, modestly increases the comp...
SportsHero Plans Share Placement to Support Growth and Operations
Aug 3, 2026
SportsHero Limited, listed on the ASX under the code SHO, operates in the sports-related digital and technology sector, offering interactive platforms and services focused on fan engagement and sports content. The company targets users and partner...
SportsHero options lapse, tightening capital structure
Aug 3, 2026
SportsHero Limited has confirmed the cessation of 2,282,652 SHOAW options, which expired unexercised on 31 July 2026 at an exercise price of $0.03. The expiry of these options reduces the potential future dilution of existing shareholders, slightl...
SportsHero Boosts High-Value Subscriptions as HeroPlay Engagement Climbs
Jul 31, 2026
SportsHero reported a steady June-quarter subscriber sign-up rate, while shifting its strategy toward higher-margin acquisition and a richer subscription mix on the HeroPlay platform. Weekly subscriptions rose sharply and platform sessions climbed...
SportsHero Issues Over 10 Million Shares on Option Exercise
Jul 30, 2026
SportsHero Limited has issued 10,130,435 fully paid ordinary shares following the exercise of options, expanding its share capital without providing a separate disclosure document to investors. The company states it is in compliance with key repor...
SportsHero Seeks ASX Quotation for Over 10 Million New Shares
Jul 30, 2026
SportsHero Limited, listed on the Australian Securities Exchange under ticker SHO, operates in the sports and digital engagement space, offering its services via a platform structure supported by ordinary fully paid shares. The company&#8217;s pre...
SportsHero secures underwriting for SHOAW option exercise
Jul 28, 2026
SportsHero Limited has entered into an underwriting agreement under which investor Colin Low will underwrite the exercise of any unexercised SHOAW options, each priced at $0.03 and expiring on 31 July 2026, ensuring the company can secure capital ...
SportsHero issues 869,566 new shares on option exercise
Jul 14, 2026
SportsHero Limited has issued 869,566 fully paid ordinary shares following the exercise of options, expanding its share capital without providing a prospectus or disclosure document to investors. The company confirmed it remains compliant with fin...
SportsHero Expands ASX-Quoted Share Base with New Issue
Jul 14, 2026
SportsHero Limited has applied for quotation on the ASX of 869,566 new ordinary fully paid shares under code SHO, issued on July 14, 2026. The modest increase in quoted securities slightly expands the company&#8217;s capital base, signalling ongoi...
SportsHero taps industry veteran Duane Mutu to accelerate gaming and telco growth
Jul 8, 2026
SportsHero Limited has appointed veteran gaming and esports executive Duane Mutu as Gaming Product Strategy Advisor, strengthening its leadership team with over two decades of industry, media and telco experience across multiple regions. Mutu&#82...
SportsHero Issues 450,000 New Shares on Option Exercise
Jun 30, 2026
SportsHero Limited has issued 450,000 fully paid ordinary shares following the exercise of options by holders, increasing its share capital without undertaking a separate disclosure process to investors. The move reflects routine capital managemen...
SportsHero Seeks ASX Quotation for 450,000 New Shares
Jun 30, 2026
SportsHero Limited has applied for the quotation of 450,000 new ordinary fully paid shares on the Australian Securities Exchange, with an issue date of June 30, 2026. The additional securities, arising from the exercise or conversion of existing i...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Sep 06, 2026