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Market Herald Ltd
(Sydney:GUM)
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Rating:60Neutral
Price Target:
AU$0.09
▲(12.50% Upside)
Action:Reiterated
Date:09/17/26
The score is driven primarily by improving financial performance (return to profitability and better recent free cash flow) but held back by volatile revenue/margins and historically inconsistent cash flows. Valuation is supportive due to a low P/E, while technicals are mixed: an established uptrend is offset by an extremely overbought RSI that raises near-term pullback risk.
Positive Factors
Return to profitability
The return to positive net income and stronger operating earnings shows meaningful recent improvement in the business model’s financial output. If operating performance holds, profitability can support reinvestment, strengthen resilience, and provide a more durable base for future growth.
Negative Factors
Revenue volatility and decline
The uneven revenue trajectory makes it difficult to establish a dependable growth trend for the publishing and marketing business. A modest rebound after a sharp decline suggests that customer demand and monetisation remain insufficiently consistent to support confident multi-quarter expansion.
Read all positive and negative factors
Positive Factors
Negative Factors
Return to profitability
The return to positive net income and stronger operating earnings shows meaningful recent improvement in the business model’s financial output. If operating performance holds, profitability can support reinvestment, strengthen resilience, and provide a more durable base for future growth.
Read all positive factors
Market Herald Ltd (GUM) vs. iShares MSCI Australia ETF (EWA)
Market Cap
AU$28.96M
Dividend YieldN/A
Average Volume (3M)2.79K
Price to Earnings (P/E)7.0
Beta (1Y)0.13
Revenue Growth-6.50%
EPS GrowthN/A
CountryAU
Employees25
SectorCommunication Services
Sector Strength97
IndustryInternet Content & Information
Share Statistics
EPS (TTM)0.01
Shares Outstanding321,804,080
10 Day Avg. Volume5,000
30 Day Avg. Volume2,790
Financial Highlights & Ratios
PEG Ratio-0.02
Price to Book (P/B)0.52
Price to Sales (P/S)0.42
P/FCF Ratio6.48
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)N/A
Revenue Forecast (FY)N/A
Market Herald Ltd Business Overview & Revenue Model
Company Description
Founded in Sydney in 2016, Gumtree Australia Markets Limited manages a digital enterprise providing business news and investor relations platforms for both Australian and global users. The company, which operated as The Market Limited until its re...
Market Herald Ltd Financial Statement Overview
Summary
Income Statement
58
Neutral
Balance Sheet
63
Positive
Cash Flow
54
Neutral
| Breakdown | Jun 2025 | Jun 2024 | Jun 2023 | Jun 2022 | Jun 2021 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 69.59M | 74.43M | 91.47M | 81.62M | 27.89M |
| Gross Profit | 68.67M | 20.62M | 91.47M | 81.62M | 27.89M |
| EBITDA | 7.80M | 6.03M | -2.28M | 12.01M | -2.22M |
| Net Income | 4.14M | -1.46M | -6.95M | 4.35M | -4.62M |
Balance Sheet | |||||
| Total Assets | 111.16M | 113.33M | 148.38M | 167.34M | 50.23M |
| Cash, Cash Equivalents and Short-Term Investments | 1.18M | 3.76M | 9.39M | 19.48M | 14.55M |
| Total Debt | 32.47M | 36.02M | 42.25M | 51.58M | 8.25M |
| Total Liabilities | 55.44M | 61.75M | 81.49M | 92.86M | 21.07M |
| Stockholders Equity | 55.71M | 51.58M | 66.89M | 74.48M | 29.16M |
Cash Flow | |||||
| Free Cash Flow | 4.46M | 2.79M | 1.79M | 12.97M | -83.06K |
| Operating Cash Flow | 4.50M | 2.98M | 0.00 | 0.00 | 0.00 |
| Investing Cash Flow | 91.87K | 3.62M | 3.01M | -86.05M | -9.94M |
| Financing Cash Flow | -7.17M | -6.77M | -14.08M | 79.74M | -1.58M |
Market Herald Ltd Technical Analysis
Positive
0.08
Price Trends
0.09
Positive
0.09
Positive
0.10
Negative
Market Momentum
<0.01
Positive
60.14
Neutral
100.00
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:GUM, the sentiment is Positive. The current price of 0.08 is below the 20-day moving average (MA) of 0.09, below the 50-day MA of 0.09, and below the 200-day MA of 0.10, indicating a neutral trend. The MACD of <0.01 indicates Positive momentum. The RSI at 60.14 is Neutral, neither overbought nor oversold. The STOCH value of 100.00 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for AU:GUM.
Market Herald Ltd Peers Comparison
UnderperformOutperform
Sector (60)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
80 Outperform | AU$20.87B | 38.06 | 27.90% | 1.86% | 4.24% | -18.52% | |
60 Neutral | $48.67B | 4.58 | -11.27% | 4.14% | 2.83% | -41.78% | |
60 Neutral | AU$28.96M | 7.03 | 7.66% | ― | -6.50% | ― | |
56 Neutral | AU$29.60M | -36.36 | -2.00% | 51.62% | -6.77% | 95.53% | |
54 Neutral | AU$97.92M | 400.00 | 14.39% | ― | 9.89% | ― | |
48 Neutral | AU$7.33M | -23.45 | -3.12% | ― | 28.45% | 91.98% | |
43 Neutral | AU$57.16M | -7.00 | -110.48% | ― | 7.17% | -27.08% |
* Communication Services Sector Average
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Market Herald Ltd Corporate Events
Gumtree Australia bolsters board with automotive marketplace veteran Michael Holmes
Oct 19, 2026
Gumtree Australia Markets Limited has appointed Michael Holmes as an independent non-executive director, adding a seasoned executive with more than three decades of experience in technology, digital marketplaces, media and the Australian automotiv...
Gumtree Australia Markets Flags Legal Limits in FY26 AGM Presentation
Oct 19, 2026
Gumtree Australia Markets Limited has released its FY26 AGM presentation, setting out information for shareholders and market participants under board authorisation. The document reinforces that the materials are informational in nature, rather th...
Gumtree Australia sharpens online marketplace strategy with AI overhaul and motors push
Oct 19, 2026
Gumtree Australia Markets reported FY2026 revenue of $69.6 million, down 7 per cent amid softer programmatic advertising and rising competition, but delivered a 29 per cent jump in EBITDA to $7.8 million and stronger operating cash flow alongside ...
Gumtree Australia Issues New Unquoted Performance Rights Under Incentive Scheme
Oct 8, 2026
Gumtree Australia Markets Limited has notified the market of the issuance of 60,000 unquoted performance rights dated October 8, 2026, under its employee incentive scheme. The new 2026 Performance Rights are subject to transfer restrictions and wi...
Gumtree Australia Issues 360,000 New Shares on Conversion of Unquoted Securities
Oct 8, 2026
Gumtree Australia Markets Limited has notified the market of the issue of 360,000 ordinary fully paid shares following the conversion or exercise of previously unquoted options or other convertible securities. The new shares, issued on 7 October 2...
Gumtree Australia Sets October Date for AGM and Urges Early Proxy Voting
Sep 9, 2026
Gumtree Australia Markets Limited has scheduled its Annual General Meeting for 10:30am AEDT on 19 October 2026 at its Sydney office, inviting shareholders to attend in person. In line with the Corporations Act, the company will distribute the noti...
Gumtree Australia files updated ASX corporate governance statement and Appendix 4G
Aug 28, 2026
Gumtree Australia Markets Limited has released its updated corporate governance statement for the financial year ended 30 June 2026, confirming it has met ASX requirements by publishing the statement on its investor website. The document, current ...
Gumtree Australia Markets issues FY26 presentation with strict investment disclaimers
Aug 28, 2026
Gumtree Australia Markets Limited has released its FY26 presentation, emphasising that the materials are provided strictly for information purposes and do not constitute an offer or solicitation to buy or sell securities. The company underscores t...
Gumtree Australia Swings to Profit as AI-Driven Efficiencies Offset Revenue Decline
Aug 28, 2026
Gumtree Australia Markets Limited reported FY26 revenue of $69.6 million, down 7 per cent, but delivered a 29 per cent rise in EBITDA to $7.8 million and returned to profitability with a $3.5 million net profit before tax. Strong operating cash fl...
Gumtree Australia Markets turns profitable as it completes pivot to pure play marketplaces
Aug 28, 2026
Gumtree Australia Markets Limited, now a pure play digital marketplace operator, focuses on its classifieds and automotive ecosystem built around Gumtree, Carsguide and Autotrader. These properties span general classifieds, editorial car reviews a...
Gumtree Australia Sets October AGM and Board Nomination Deadline
Aug 24, 2026
Gumtree Australia Markets Limited has scheduled its Annual General Meeting for 19 October 2026, where shareholders will consider standard governance matters, including the re-election and appointment of directors. The company has set 31 August 202...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.