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Market Herald Ltd
(Sydney:GUM)
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Rating:54Neutral
Price Target:
AU$0.08
▲(1.25% Upside)
Action:Reiterated
Date:08/30/26
The score is driven mainly by mixed-but-improving financial performance (earnings recovery and better recent free cash flow) offset by weak technical conditions (below major moving averages with negative MACD and very low RSI). Valuation is a modest positive with a relatively low P/E, but it does not outweigh the current technical and consistency risks.
Positive Factors
Return to Profitability
The return to positive net income and stronger operating earnings indicates improved operating performance. If maintained, this recovery can strengthen internal funding capacity and support investment in the company’s digital media platforms.
Negative Factors
Revenue Volatility and Decline
The inconsistent revenue trajectory reduces visibility into demand for the company’s digital publishing and distribution services. Continued volatility could limit operating leverage, make planning harder, and weaken the durability of earnings recovery.
Read all positive and negative factors
Positive Factors
Negative Factors
Return to Profitability
The return to positive net income and stronger operating earnings indicates improved operating performance. If maintained, this recovery can strengthen internal funding capacity and support investment in the company’s digital media platforms.
Read all positive factors
Market Herald Ltd (GUM) vs. iShares MSCI Australia ETF (EWA)
Market Cap
AU$25.68M
Dividend YieldN/A
Average Volume (3M)3.82K
Price to Earnings (P/E)6.3
Beta (1Y)0.36
Revenue Growth-6.50%
EPS GrowthN/A
CountryAU
Employees25
SectorCommunication Services
Sector Strength97
IndustryInternet Content & Information
Share Statistics
EPS (TTM)0.01
Shares Outstanding320,972,600
10 Day Avg. Volume1,569
30 Day Avg. Volume3,821
Financial Highlights & Ratios
PEG Ratio-0.02
Price to Book (P/B)0.52
Price to Sales (P/S)0.42
P/FCF Ratio6.48
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)N/A
Revenue Forecast (FY)N/A
Market Herald Ltd Business Overview & Revenue Model
Company Description
Founded in Sydney in 2016, Gumtree Australia Markets Limited manages a digital enterprise providing business news and investor relations platforms for both Australian and global users. The company, which operated as The Market Limited until its re...
How the Company Makes Money
Market Herald Ltd’s revenue model is based on monetising its digital publishing and media distribution capabilities. Key revenue streams typically include (a) paid advertising and sponsorships sold against traffic and readership across its online ...
Market Herald Ltd Financial Statement Overview
Summary
Income Statement
58
Neutral
Balance Sheet
63
Positive
Cash Flow
54
Neutral
| Breakdown | Jun 2025 | Jun 2024 | Jun 2023 | Jun 2022 | Jun 2021 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 69.59M | 74.43M | 91.47M | 81.62M | 27.89M |
| Gross Profit | 68.67M | 20.62M | 91.47M | 81.62M | 27.89M |
| EBITDA | 7.80M | 6.03M | -1.73M | 12.01M | -1.85M |
| Net Income | 4.14M | -1.46M | -6.95M | 4.35M | -4.62M |
Balance Sheet | |||||
| Total Assets | 111.16M | 113.33M | 148.38M | 167.34M | 50.23M |
| Cash, Cash Equivalents and Short-Term Investments | 1.18M | 3.76M | 9.39M | 19.48M | 14.55M |
| Total Debt | 32.47M | 36.02M | 42.25M | 51.58M | 8.25M |
| Total Liabilities | 55.44M | 61.75M | 81.49M | 92.86M | 21.07M |
| Stockholders Equity | 55.71M | 51.58M | 66.89M | 74.48M | 29.16M |
Cash Flow | |||||
| Free Cash Flow | 4.46M | 2.79M | 1.79M | 12.97M | -83.06K |
| Operating Cash Flow | 4.50M | 2.98M | 0.00 | 0.00 | 0.00 |
| Investing Cash Flow | 91.87K | 3.62M | 3.01M | -86.05M | -9.94M |
| Financing Cash Flow | -7.17M | -6.77M | -14.08M | 79.74M | -1.58M |
Market Herald Ltd Technical Analysis
Negative
0.08
Price Trends
0.08
Negative
0.10
Negative
0.11
Negative
Market Momentum
>-0.01
Negative
6.56
Positive
11.76
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:GUM, the sentiment is Negative. The current price of 0.08 is above the 20-day moving average (MA) of 0.08, below the 50-day MA of 0.08, and below the 200-day MA of 0.11, indicating a neutral trend. The MACD of >-0.01 indicates Negative momentum. The RSI at 6.56 is Positive, neither overbought nor oversold. The STOCH value of 11.76 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for AU:GUM.
Market Herald Ltd Peers Comparison
UnderperformOutperform
Sector (60)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
80 Outperform | AU$21.35B | 37.57 | 27.90% | 1.87% | 4.24% | -18.52% | |
60 Neutral | $48.67B | 4.58 | -11.27% | 4.14% | 2.83% | -41.78% | |
56 Neutral | AU$27.96M | -31.82 | -2.00% | 51.62% | -6.77% | 95.53% | |
54 Neutral | AU$25.68M | 6.25 | 7.66% | ― | -6.50% | ― | |
54 Neutral | AU$106.46M | 430.00 | 14.39% | ― | 9.89% | ― | |
48 Neutral | AU$10.82M | -33.10 | -3.12% | ― | 28.45% | 91.98% | |
43 Neutral | AU$78.16M | -10.66 | -79.90% | ― | 7.17% | -27.08% |
* Communication Services Sector Average
AU:GUM
Market Herald Ltd
0.08
-0.10
-55.56%
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Market Herald Ltd Corporate Events
Gumtree Australia files updated ASX corporate governance statement and Appendix 4G
Aug 28, 2026
Gumtree Australia Markets Limited has released its updated corporate governance statement for the financial year ended 30 June 2026, confirming it has met ASX requirements by publishing the statement on its investor website. The document, current ...
Gumtree Australia Markets issues FY26 presentation with strict investment disclaimers
Aug 28, 2026
Gumtree Australia Markets Limited has released its FY26 presentation, emphasising that the materials are provided strictly for information purposes and do not constitute an offer or solicitation to buy or sell securities. The company underscores t...
Gumtree Australia Swings to Profit as AI-Driven Efficiencies Offset Revenue Decline
Aug 28, 2026
Gumtree Australia Markets Limited reported FY26 revenue of $69.6 million, down 7 per cent, but delivered a 29 per cent rise in EBITDA to $7.8 million and returned to profitability with a $3.5 million net profit before tax. Strong operating cash fl...
Gumtree Australia Markets turns profitable as it completes pivot to pure play marketplaces
Aug 28, 2026
Gumtree Australia Markets Limited, now a pure play digital marketplace operator, focuses on its classifieds and automotive ecosystem built around Gumtree, Carsguide and Autotrader. These properties span general classifieds, editorial car reviews a...
Gumtree Australia Sets October AGM and Board Nomination Deadline
Aug 24, 2026
Gumtree Australia Markets Limited has scheduled its Annual General Meeting for 19 October 2026, where shareholders will consider standard governance matters, including the re-election and appointment of directors. The company has set 31 August 202...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.