Want to see AU:SEG full AI Analyst Report?
Top Page
Sports Entertainment Group Limited
(Sydney:SEG)
Select Model
Select Model
Rating:56Neutral
Price Target:
AU$0.25
â–Ľ(-10.00% Downside)
Action:Reiterated
Date:08/29/26
The score is driven primarily by improving cash flow and a healthier leverage profile, but is capped by highly volatile profitability (sharp margin and ROE declines). Technicals are weak with bearish trend signals, while valuation is mixed—an attractive dividend yield offset by a high P/E.
Positive Factors
Revenue growth
The sharp acceleration in revenue indicates stronger top-line momentum and improving commercial traction. If sustained, higher sales can broaden the company’s earnings base, support operating leverage, and provide greater capacity to reinvest in its sports and entertainment activities.
Negative Factors
Net margin deterioration
The steep decline in net margin shows that rapid revenue growth has not translated consistently into bottom-line earnings. Persistently thin profitability would limit retained cash generation, reduce resilience against cost pressure, and make future earnings more sensitive to business fluctuations.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue growth
The sharp acceleration in revenue indicates stronger top-line momentum and improving commercial traction. If sustained, higher sales can broaden the company’s earnings base, support operating leverage, and provide greater capacity to reinvest in its sports and entertainment activities.
Read all positive factors
Sports Entertainment Group Limited (SEG) vs. iShares MSCI Australia ETF (EWA)
Market Cap
AU$90.96M
Dividend Yield3.7%
Average Volume (3M)59.70K
Price to Earnings (P/E)40.9
Beta (1Y)0.14
Revenue Growth39.72%
EPS GrowthN/A
CountryAU
Employees55
SectorCommunication Services
Sector Strength97
IndustryBroadcasting
Share Statistics
EPS (TTM)<0.01
Shares Outstanding336,896,420
10 Day Avg. Volume47,481
30 Day Avg. Volume59,702
Financial Highlights & Ratios
PEG Ratio-0.37
Price to Book (P/B)1.50
Price to Sales (P/S)0.61
P/FCF Ratio6.14
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
AU$0.45Price Target Upside60.71% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering2
EPS Forecast (FY)0.05
Revenue Forecast (FY)AU$252.70M
Sports Entertainment Group Limited Business Overview & Revenue Model
Company Description
Sports Entertainment Group Limited (SEG) is a company operating across Australia and New Zealand, specializing in sports media content and entertainment. Its operations are structured into four key segments: Media Australia, Media New Zealand, Com...
Sports Entertainment Group Limited Financial Statement Overview
Summary
Income Statement
56
Neutral
Balance Sheet
63
Positive
Cash Flow
72
Positive
| Breakdown | Jun 2026 | Jun 2025 | Jun 2024 | Jun 2023 | Jun 2022 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 152.93M | 110.24M | 107.89M | 117.03M | 108.09M |
| Gross Profit | 82.17M | 72.29M | 59.97M | 66.43M | 62.01M |
| EBITDA | 22.63M | 14.02M | 8.94M | 9.26M | 14.78M |
| Net Income | 1.84M | 22.99M | 3.12M | -9.29M | 3.17M |
Balance Sheet | |||||
| Total Assets | 150.74M | 147.37M | 147.16M | 148.83M | 148.91M |
| Cash, Cash Equivalents and Short-Term Investments | 27.15M | 18.13M | 10.74M | 5.92M | 12.63M |
| Total Debt | 30.23M | 31.83M | 43.52M | 51.28M | 48.41M |
| Total Liabilities | 88.82M | 73.86M | 90.95M | 99.82M | 90.03M |
| Stockholders Equity | 62.43M | 73.69M | 55.70M | 49.02M | 58.88M |
Cash Flow | |||||
| Free Cash Flow | 15.28M | 5.36M | 2.47M | 3.46M | 1.49M |
| Operating Cash Flow | 19.12M | 8.47M | 4.26M | 8.12M | 9.95M |
| Investing Cash Flow | 12.81M | 12.66M | 3.98M | -15.22M | -11.42M |
| Financing Cash Flow | -22.40M | -16.92M | -3.43M | 399.00K | 8.95M |
Sports Entertainment Group Limited Technical Analysis
Negative
0.28
Price Trends
0.27
Positive
0.30
Negative
0.28
Negative
Market Momentum
<0.01
Negative
50.72
Neutral
77.78
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:SEG, the sentiment is Negative. The current price of 0.28 is above the 20-day moving average (MA) of 0.27, above the 50-day MA of 0.27, and below the 200-day MA of 0.28, indicating a neutral trend. The MACD of <0.01 indicates Negative momentum. The RSI at 50.72 is Neutral, neither overbought nor oversold. The STOCH value of 77.78 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for AU:SEG.
Sports Entertainment Group Limited Peers Comparison
UnderperformOutperform
Sector (60)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
65 Neutral | AU$151.96M | 15.52 | 17.45% | 1.29% | 29.11% | 30.93% | |
61 Neutral | AU$85.80M | 29.26 | 1.40% | 4.36% | -20.68% | ― | |
61 Neutral | AU$2.48B | 49.21 | 5.44% | 2.69% | 6.99% | 51.92% | |
60 Neutral | $48.67B | 4.58 | -11.27% | 4.14% | 2.83% | -41.78% | |
56 Neutral | AU$90.96M | 40.91 | 2.67% | 3.70% | 39.72% | ― | |
48 Neutral | AU$1.06B | -2.55 | -29.93% | 11.19% | -18.21% | -430.03% | |
45 Neutral | AU$239.39M | -11.71 | -3.50% | 7.34% | 162.81% | -230.18% |
* Communication Services Sector Average
AU:SEG
Sports Entertainment Group Limited
0.27
0.02
8.87%
AU:SXL
Southern Cross Media Group Limited
0.50
-0.35
-40.83%
AU:NEC
Nine Entertainment Co. Holdings Limited
0.67
-0.40
-37.27%
AU:A1N
HT&E Ltd
0.28
-0.29
-50.89%
AU:EVT
Event Hospitality & Entertainment Ltd.
15.22
1.17
8.31%
AU:BBL
Brisbane Broncos Limited
1.55
0.37
31.58%
Sports Entertainment Group Limited Corporate Events
Sports Entertainment Group Wins Shareholder Backing for New Share Issue
Oct 11, 2026
Sports Entertainment Group Limited, listed on the ASX under the code SEG, operates in the sports media and entertainment industry. The company focuses on delivering sports-related content and experiences, positioning itself within the broader spor...
Sports Entertainment Group Seeks ASX Quotation for 7.1m New Shares
Oct 11, 2026
Sports Entertainment Group Limited has applied for the quotation of 7,104,032 new ordinary fully paid shares on the Australian Securities Exchange, with an issue date of October 12, 2026. The move expands the company’s listed share base, pot...
Sports Entertainment Group Completes $14.5m Institutional Placement
Oct 11, 2026
Sports Entertainment Group Limited has completed the remaining tranche of its institutional placement, issuing 16,964,290 new shares at $0.28 each to new institutional and sophisticated investors and supportive existing shareholders. Together with...
Sports Entertainment Group Releases Results of General Meeting
Oct 6, 2026
Sports Entertainment Group Limited has released the results of its latest general meeting, held on 6 October 2026, in line with its obligations under ASX Listing Rule 3.13.2 and the Corporations Act. The company reported that poll outcomes from th...
Sports Entertainment Group Seals MediaWorks Deal to Build Trans-Tasman Audio Powerhouse
Oct 1, 2026
Sports Entertainment Group has completed its NZ$130 million acquisition of MediaWorks, New Zealand’s leading audio business, creating a scaled trans-Tasman media group with combined pro forma last-12-month EBITDA of A$42.9 million post syner...
Sports Entertainment Group updates market on director equity conversion
Sep 24, 2026
Sports Entertainment Group Limited has disclosed a change in director Jodie Simm’s interests following the conversion of performance rights into ordinary shares. Under the company’s Performance Rights Share Plan, 310,398 performance ri...
Sports Entertainment Group Director Boosts Equity via Performance Rights Conversion
Sep 24, 2026
Sports Entertainment Group Limited has disclosed a change in the shareholdings of director Chris Giannopoulos, reflecting activity under its performance rights and employee share trust frameworks. The company continues to use equity-based incentiv...
Sports Entertainment Group Updates Craig Hutchison’s Equity Holdings
Sep 24, 2026
Sports Entertainment Group Limited has disclosed a change in managing director Craig Hutchison’s relevant interests in the company’s securities, reflecting movements across both his direct and indirect holdings. Hutchison’s indir...
Sports Entertainment Group Expands Share Capital Through Option Conversions
Sep 24, 2026
Sports Entertainment Group Limited has issued 3,259,795 new ordinary fully paid shares following the exercise or conversion of previously unquoted options or other convertible securities. The move increases the company’s equity base and may ...
Sports Entertainment Group Seeks Quotation for New Employee Incentive Shares
Sep 24, 2026
Sports Entertainment Group Limited has applied for the quotation of 3,259,795 ordinary fully paid shares on the ASX, to be issued on 24 September 2026 under its employee incentive scheme. The move expands the company’s listed equity base and...
Sports Entertainment Group director lifts stake via share purchase plan
Sep 18, 2026
Sports Entertainment Group Limited reported a change in director Chris Giannopoulos’s relevant interests, reflecting additional ordinary shares acquired indirectly through his controlled entity Maxipop Pty Ltd under the company’s share...
Sports Entertainment Group Director Increases Stake via Share Purchase Plan
Sep 18, 2026
Sports Entertainment Group Limited has disclosed a change in director Colm O’Brien’s relevant interest in the company’s securities. O’Brien holds his stake indirectly through Douglas Two Pty Ltd, in which he has a controlli...
Sports Entertainment Group Director Craig Coleman Increases Shareholding
Sep 18, 2026
Sports Entertainment Group Limited disclosed a change in director Craig Coleman’s interests in the company’s securities, reflecting additional on-market purchases and participation in the company’s share purchase plan. Coleman, t...
SEG director boosts stake via share purchase plan
Sep 18, 2026
Sports Entertainment Group Limited has reported a change in the interests of director Craig Hutchison, detailing both his direct and indirect holdings in the company. His indirect interests include shares held by his spouse, his private company Cr...
Sports Entertainment Group seeks ASX quotation for new share issue
Sep 18, 2026
Sports Entertainment Group Limited has applied to the ASX for quotation of 1,192,842 new ordinary fully paid shares, issued on September 18, 2026. The application, lodged as a new announcement under the ASX Listing Rules, will increase the number ...
Sports Entertainment Group Completes Share Purchase Plan Ahead of Placement Vote
Sep 16, 2026
Sports Entertainment Group Limited has completed its share purchase plan, raising approximately A$334,000 from eligible retail investors at an issue price of A$0.28 per share, matching the terms of its recent institutional placement. Directors sub...
Sports Entertainment Group Sets October 2026 General Meeting for Shareholders
Sep 4, 2026
Sports Entertainment Group Limited has called a General Meeting of shareholders to be held at 3:30 pm on Tuesday, 6 October 2026, at its Southbank, Victoria headquarters. The company emphasises that the meeting’s business will affect shareho...
Sports Entertainment Group flags reduction in director Craig Coleman’s shareholding
Sep 2, 2026
Sports Entertainment Group Limited has reported a change in director Craig Coleman’s indirect interests in the company’s ordinary shares. Coleman holds interests via the Coleman Superannuation Fund and Viburnum Funds Pty Ltd, where he ...
Sports Entertainment Group strengthens governance framework and board oversight
Aug 26, 2026
Sports Entertainment Group Limited has reaffirmed its commitment to ethical conduct and strong corporate governance by aligning its practices with the Australian Securities Exchange Corporate Governance Council’s principles. The board has es...
Sports Entertainment Group Opens Discounted Share Purchase Plan to Help Fund MediaWorks Acquisition
Aug 20, 2026
Sports Entertainment Group Limited has opened a share purchase plan (SPP), giving eligible shareholders the option to apply for up to A$30,000 of fully paid ordinary shares at A$0.280 per share, a discount to recent trading levels, without brokera...
Sports Entertainment Group Raises A$9.8m in Initial Placement to Back MediaWorks Acquisition
Aug 20, 2026
Sports Entertainment Group Limited has completed the initial tranche of a share placement to sophisticated and professional investors at A$0.28 per share, issuing 34,972,081 new ordinary shares to raise about A$9.8 million. The placement is part o...
Sports Entertainment Group Seeks ASX Quotation for 35 Million New Shares
Aug 20, 2026
Sports Entertainment Group Limited has applied for quotation on the ASX of 34,972,081 ordinary fully paid shares, with an issue date of August 20, 2026. The application under Appendix 2A follows previously announced transactions, expanding the num...
Sports Entertainment Group completes first tranche of A$9.8m placement and launches A$2m SPP
Aug 20, 2026
Sports Entertainment Group Limited has completed the first tranche of its institutional share placement, issuing nearly 35 million new shares at A$0.28 each to raise about A$9.8 million before costs from professional and sophisticated investors. A...
SEG Raises A$14.6m in Oversubscribed Placement to Fund MediaWorks Deal
Aug 14, 2026
Sports Entertainment Group has raised approximately A$14.6 million in an oversubscribed institutional placement at A$0.28 per share, supported by existing and new investors, to help fund its acquisition of MediaWorks. The deal will create a trans-...
Sports Entertainment Group Launches Share Placement and Purchase Plan
Aug 11, 2026
Sports Entertainment Group Limited has announced a proposed issue of new ordinary fully paid shares on the ASX as part of a capital raising initiative. The company plans to undertake both a placement and a securities purchase plan, expanding its e...
Sports Entertainment Group Cancels Shares Under On-Market Buy-Back
Aug 11, 2026
Sports Entertainment Group Limited has notified the cessation of 367,349 ordinary fully paid shares following cancellation under an on-market buy-back executed on August 12, 2026. The Appendix 3H filing confirms the reduction in issued capital, re...
SEG Buys New Zealand Audio Leader MediaWorks in NZ$130m Trans-Tasman Push
Aug 11, 2026
Sports Entertainment Group has agreed to acquire 100 percent of MediaWorks, New Zealand’s leading audio business, for NZ$130 million, creating a trans-Tasman media group with more than 5 million weekly listeners. MediaWorks brings dominant r...
SEG shares halted ahead of potential acquisition and capital raising
Aug 11, 2026
Sports Entertainment Group Limited has requested and been granted a trading halt on its securities by the ASX, effective from the start of trading on 12 August 2026. The halt will remain in place until either an announcement on a capital raising i...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.