Want to see AU:SEG full AI Analyst Report?
Top Page
Sports Entertainment Group Limited
(Sydney:SEG)
Select Model
Select Model
Rating:56Neutral
Price Target:
AU$0.28
â–²(1.07% Upside)
Action:Reiterated
Date:08/29/26
The score is driven primarily by improving cash flow and a healthier leverage profile, but is capped by highly volatile profitability (sharp margin and ROE declines). Technicals are weak with bearish trend signals, while valuation is mixed—an attractive dividend yield offset by a high P/E.
Positive Factors
Revenue Growth
FY2026 revenue growth of about 21.6%, versus 2.2% in FY2025, indicates stronger demand or monetisation. If sustained, this expands the operating base and can support scale benefits, although profitability must stabilise to convert growth into durable returns.
Negative Factors
Margin Compression
Net margin dropped from about 20.9% to 1.2% in FY2026, while gross margin fell from 65.6% to 53.7%. Such compression materially weakens earnings resilience and suggests revenue growth is not yet translating into stable economic profit.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue Growth
FY2026 revenue growth of about 21.6%, versus 2.2% in FY2025, indicates stronger demand or monetisation. If sustained, this expands the operating base and can support scale benefits, although profitability must stabilise to convert growth into durable returns.
Read all positive factors
Sports Entertainment Group Limited (SEG) vs. iShares MSCI Australia ETF (EWA)
Market Cap
AU$85.18M
Dividend Yield9.86%
Average Volume (3M)44.34K
Price to Earnings (P/E)40.9
Beta (1Y)0.10
Revenue Growth39.72%
EPS GrowthN/A
CountryAU
Employees55
SectorCommunication Services
Sector Strength97
IndustryBroadcasting
Share Statistics
EPS (TTM)<0.01
Shares Outstanding315,479,500
10 Day Avg. Volume51,756
30 Day Avg. Volume44,335
Financial Highlights & Ratios
PEG Ratio-0.37
Price to Book (P/B)1.50
Price to Sales (P/S)0.61
P/FCF Ratio6.14
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
AU$0.71Price Target Upside153.57% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering1
EPS Forecast (FY)0.03
Revenue Forecast (FY)AU$145.10M
Sports Entertainment Group Limited Business Overview & Revenue Model
Company Description
Sports Entertainment Group Limited (SEG) is a company operating across Australia and New Zealand, specializing in sports media content and entertainment. Its operations are structured into four key segments: Media Australia, Media New Zealand, Com...
How the Company Makes Money
null...
Sports Entertainment Group Limited Financial Statement Overview
Summary
Income Statement
56
Neutral
Balance Sheet
63
Positive
Cash Flow
72
Positive
| Breakdown | Jun 2026 | Jun 2025 | Jun 2024 | Jun 2023 | Jun 2022 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 152.93M | 110.24M | 107.89M | 117.03M | 108.09M |
| Gross Profit | 82.17M | 72.29M | 59.97M | 66.43M | 62.01M |
| EBITDA | 22.63M | 9.70M | 8.97M | 9.26M | 14.78M |
| Net Income | 1.84M | 22.99M | 3.12M | -9.29M | 3.17M |
Balance Sheet | |||||
| Total Assets | 150.74M | 147.37M | 147.16M | 148.83M | 148.91M |
| Cash, Cash Equivalents and Short-Term Investments | 27.15M | 18.13M | 10.74M | 5.92M | 12.63M |
| Total Debt | 30.23M | 31.83M | 43.52M | 51.28M | 48.41M |
| Total Liabilities | 88.82M | 73.86M | 90.95M | 99.82M | 90.03M |
| Stockholders Equity | 62.43M | 73.69M | 55.70M | 49.02M | 58.88M |
Cash Flow | |||||
| Free Cash Flow | 15.28M | 5.36M | 2.47M | 3.46M | 1.49M |
| Operating Cash Flow | 19.12M | 8.47M | 4.26M | 8.12M | 9.95M |
| Investing Cash Flow | 12.81M | 12.66M | 3.98M | -15.22M | -11.42M |
| Financing Cash Flow | -22.40M | -16.92M | -3.43M | 399.00K | 8.95M |
Sports Entertainment Group Limited Technical Analysis
Negative
0.28
Price Trends
0.31
Negative
0.30
Negative
0.28
Negative
Market Momentum
-0.01
Negative
42.97
Neutral
33.33
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:SEG, the sentiment is Negative. The current price of 0.28 is below the 20-day moving average (MA) of 0.28, below the 50-day MA of 0.31, and above the 200-day MA of 0.28, indicating a bearish trend. The MACD of -0.01 indicates Negative momentum. The RSI at 42.97 is Neutral, neither overbought nor oversold. The STOCH value of 33.33 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for AU:SEG.
Sports Entertainment Group Limited Peers Comparison
UnderperformOutperform
Sector (60)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
67 Neutral | AU$164.71M | 16.82 | 17.45% | 1.19% | 29.11% | 30.93% | |
61 Neutral | AU$2.39B | 47.43 | 5.44% | 2.69% | 6.99% | 51.92% | |
60 Neutral | $48.67B | 4.58 | -11.27% | 4.14% | 2.83% | -41.78% | |
56 Neutral | AU$85.18M | 40.91 | 2.67% | 9.86% | 39.72% | ― | |
54 Neutral | AU$76.44M | 26.06 | 1.40% | 9.39% | -20.68% | ― | |
52 Neutral | AU$1.45B | -3.48 | -29.93% | 64.52% | -18.21% | -430.03% | |
45 Neutral | AU$280.09M | -13.70 | -3.50% | 6.84% | 162.81% | -230.18% |
* Communication Services Sector Average
AU:SEG
Sports Entertainment Group Limited
0.27
-0.03
-9.09%
AU:SXL
Southern Cross Media Group Limited
0.59
-0.17
-22.00%
AU:NEC
Nine Entertainment Co. Holdings Limited
0.92
-0.18
-16.13%
AU:A1N
HT&E Ltd
0.25
-0.26
-51.00%
AU:EVT
Event Hospitality & Entertainment Ltd.
14.67
1.03
7.54%
AU:BBL
Brisbane Broncos Limited
1.68
0.53
46.21%
Sports Entertainment Group Limited Corporate Events
Sports Entertainment Group strengthens governance framework and board oversight
Aug 26, 2026
Sports Entertainment Group Limited has reaffirmed its commitment to ethical conduct and strong corporate governance by aligning its practices with the Australian Securities Exchange Corporate Governance Council’s principles. The board has es...
Sports Entertainment Group Opens Discounted Share Purchase Plan to Help Fund MediaWorks Acquisition
Aug 20, 2026
Sports Entertainment Group Limited has opened a share purchase plan (SPP), giving eligible shareholders the option to apply for up to A$30,000 of fully paid ordinary shares at A$0.280 per share, a discount to recent trading levels, without brokera...
Sports Entertainment Group Raises A$9.8m in Initial Placement to Back MediaWorks Acquisition
Aug 20, 2026
Sports Entertainment Group Limited has completed the initial tranche of a share placement to sophisticated and professional investors at A$0.28 per share, issuing 34,972,081 new ordinary shares to raise about A$9.8 million. The placement is part o...
Sports Entertainment Group Seeks ASX Quotation for 35 Million New Shares
Aug 20, 2026
Sports Entertainment Group Limited has applied for quotation on the ASX of 34,972,081 ordinary fully paid shares, with an issue date of August 20, 2026. The application under Appendix 2A follows previously announced transactions, expanding the num...
Sports Entertainment Group completes first tranche of A$9.8m placement and launches A$2m SPP
Aug 20, 2026
Sports Entertainment Group Limited has completed the first tranche of its institutional share placement, issuing nearly 35 million new shares at A$0.28 each to raise about A$9.8 million before costs from professional and sophisticated investors. A...
SEG Raises A$14.6m in Oversubscribed Placement to Fund MediaWorks Deal
Aug 14, 2026
Sports Entertainment Group has raised approximately A$14.6 million in an oversubscribed institutional placement at A$0.28 per share, supported by existing and new investors, to help fund its acquisition of MediaWorks. The deal will create a trans-...
Sports Entertainment Group Launches Share Placement and Purchase Plan
Aug 11, 2026
Sports Entertainment Group Limited has announced a proposed issue of new ordinary fully paid shares on the ASX as part of a capital raising initiative. The company plans to undertake both a placement and a securities purchase plan, expanding its e...
Sports Entertainment Group Cancels Shares Under On-Market Buy-Back
Aug 11, 2026
Sports Entertainment Group Limited has notified the cessation of 367,349 ordinary fully paid shares following cancellation under an on-market buy-back executed on August 12, 2026. The Appendix 3H filing confirms the reduction in issued capital, re...
SEG Buys New Zealand Audio Leader MediaWorks in NZ$130m Trans-Tasman Push
Aug 11, 2026
Sports Entertainment Group has agreed to acquire 100 percent of MediaWorks, New Zealand’s leading audio business, for NZ$130 million, creating a trans-Tasman media group with more than 5 million weekly listeners. MediaWorks brings dominant r...
SEG shares halted ahead of potential acquisition and capital raising
Aug 11, 2026
Sports Entertainment Group Limited has requested and been granted a trading halt on its securities by the ASX, effective from the start of trading on 12 August 2026. The halt will remain in place until either an announcement on a capital raising i...
Sports Entertainment Group updates daily on-market share buy-back
Jun 28, 2026
Sports Entertainment Group Limited has been conducting an on-market share buy-back of its ordinary fully paid shares, as disclosed in an updated notification to the ASX. The company reported that a total of 360,254 shares had been repurchased prio...
Sports Entertainment Group Updates ASX on Ongoing Share Buy-Back
Jun 25, 2026
Sports Entertainment Group Limited has provided an updated notification to the ASX regarding its on-market share buy-back program for its ordinary fully paid shares. The company reported that a total of 303,345 shares had been bought back before t...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.